What is brand registry?

Brand Registry – [bran-d re-jes-tree] noun:

Brand Registry is an Amazon program that gives brand owners increased control of their products on the marketplace. The goal of Amazon’s Brand Registry is to make it easier for a seller to manage their own brands and protect their brand’s identity on Amazon.


Check out what brand gating means…
Try our other products!

Xray – Amazon Product Research, inside the Helium 10 Chrome Extension, helps give Amazon sellers a bird's-eye view of a market as they browse through Amazon.

  • Free Trial with 50 Requests
  • Starting at $17/Month

Scribbles – Lets sellers add the best keywords to their Amazon Seller Central frontend and backend to make sure their listings are totally optimized.

  • 30-Day Free Trial
  • Included in the Platinum Plan ($97/Month)

Create a Thriving Business on Amazon with Helium 10.

Start, run, and grow your business with all the tools, training, and expertise you need.
Get Started for Free
Back to top