What Is Amazon Brand Registry?
Amazon Brand Registry is a protection program through Amazon which helps you protect your intellectual property. Amazon keeps an eye out for other listings who are trying to copy your product or brand and shuts them down before customers are able to see them. Once you are brand registered, you also get access to other Amazon programs that are designed to protect and build your brand.
Amazon Brand Registry is free, but you must have a registered trademark to get approved for Brand Registry. Registering a trademark typically costs between $250-500.
Brand Registry is not required to sell on Amazon.
If you have your trademark and documents ready to submit to Amazon, the process typically takes around 2 weeks.
Yes, to get approved for Amazon Brand Registry, you must have a registered trademark.