Solo Stove built a six-figure Amazon business with the help of Helium 10 

Challenge

Solo Stove was founded 13 years ago by brothers Spencer and Jeff, whose love for the outdoors sparked the idea to “remake fire” with their unique smokeless fire technology. Their journey began with the original Solo Stove Lite, an ultralightweight camp stove designed for backpackers in need of a mobile fire source. As their fan base grew, customers began requesting larger stoves, which led to the development of their most notable product – an efficient and nearly smokeless wood-burning fire pit known as the Bonfire.

As more competitors popped up on Amazon under their brand search, it became clear that Solo Stove needed to bolster their Amazon presence, defend their brand terms, and expand their Amazon business to maintain growth. Defending their brand terms was getting more expensive as competitors were driving up their advertising cost per click. Expanding efficiently with generic terms served to be challenging since many of these terms drive unqualified traffic.

Solution

Solo Stove leveraged the power of the Helium 10 to create optimized product listings to better position their brand and increase revenue potential on Amazon. As they grew on Amazon, advertising became critical for maintaining market share and increasing top line growth. Because customer intent on Amazon is high, Solo Stove found that their brand terms drove high intent and qualified traffic. During seasonal periods, competitors took advantage of this and invested significant advertising dollars on Solo Stove’s brand terms. By doubling down on their defensive brand marketing strategy with Helium 10 Ads, Solo Stove was able to not only maintain market share but also drive increased sales. Their PPC strategy allowed them to capture both sponsored and organic traffic, freeing up more to time to focus on other areas of the business such as refining their pricing strategy and technology stack.

Results

Solo Stove grew sales by over 50% year over year on Amazon² with a comprehensive brand marketing strategy.

“Consistency in the fundamentals is key for long-term success on Amazon, including regular SEO updates, optimized 
seasonally-adapted digital assets, rich text, brand stores, FBA utilization, buy box defense, pricing strategy, and effective PPC operations. Taking a holistic approach in managing our overall business was the key to producing consistent growth.”

Alvaro Lopez, VP of Europe at Solo Stove

It wasn’t just Helium 10 Ads alone that sent their sales numbers soaring. Solo Stove leveraged several other Helium 10 tools as well, including:

• Cerebro. Optimize titles, bullet points, and A+ content in seconds.
• Keyword Tracker. Improve conversions with a detailed review of your content and the competition.
• Listing Builder. Optimize new and existing product listings to better connect with potential buyers.

Ultimately, it was that commitment to fundamentals, with a little help from Helium 10 Ads and the larger suite of tools, that allowed Solo Stove to optimize their Amazon strategy and better connect with customers to the tune of millions of dollars more in yearly revenue.