Ads Academy by Helium 10 Learn step-by-step strategies to launch, optimize, and scale your Amazon advertising Start Learning Module 01 Module 02 Module 03 Module 04 Module 05 Module 06 Module 07 Amazon Advertising Fundamentals Learn why Amazon advertising is important and how Amazon’s ad system works. Start the Course Now Targeting & Placements Master ad types, targeting strategies, and how to launch effective Sponsored campaigns. Start the Course Now Keyword Research & Planning Best Practices Discover how to find the right keywords through research, customer insights, and listing optimization. Start the Course Now Campaign Structure & Organization Best Practices Set up scalable campaigns with smart keyword grouping and naming conventions. Start the Course Now Software vs. Ad Console Explore Amazon’s Ad Console and Helium 10 Ads to choose the right tool for your goals. Start the Course Now Bid Optimization Strategies Learn how to manage bids manually or with automation to reduce wasted spend and improve ROI. Start the Course Now Negative Targeting & Exclusions Identify underperforming keywords and placements to refine your targeting and boost results. Start the Course Now Learn How to Run Better Performing Ads Ads Academy is included with all Helium 10 Platinum and above plans. Start Learning Meet Your Experts Learn From Some of the Top Names in E-Commerce Bradley Sutton VP of Education & Strategy at Helium 10 With over 20 years of e-commerce experience, Bradley is the VP of Education and Strategy at Helium 10 and host of Serious Sellers Podcast, the world’s leading podcast for Amazon sellers. Destaney Wishon CEO & Co-Founder, BTR Media With over eight years of hands-on experience in Amazon Advertising, she has become one of the industry’s most influential voices—known for translating complex strategies into actionable growth. Take Control of Your Advertising with Ads Academy Unlock step-by-step ad strategies included with Platinum, our most popular plan, and start growing your business with smarter campaigns. Launch effective ads with confidence Master targeting, bidding, and campaign structure Learn expert-backed strategies Cut wasted spend and scale profitably Maximize visibility and boost conversions Get actionable insights from real Amazon ad pros Join Platinum & get complimentary access to Ads Academy Start Learning FAQs What is Ads Academy by Helium 10? Ads Academy is a step-by-step training program that teaches you how to launch, manage, and scale Amazon advertising campaigns using both Amazon’s Ad Console and Helium 10 Ads. It is designed to help sellers master AI-powered automation, rules-based ad strategies, and advanced PPC optimization techniques. Who is Ads Academy for? Ads Academy is designed for all experience levels—whether you’re just getting started with Amazon ads or you’re an advanced seller looking to fine-tune your strategy. Is Ads Academy included in my Helium 10 plan? Ads Academy is included with all Platinum and above plans at no extra cost. What will I learn in Ads Academy? You’ll learn everything from Amazon ad fundamentals to advanced optimization strategies— including campaign setup, keyword targeting, bid management, performance analysis, and more. Do I need to use Helium 10 Ads to benefit from the course? The course covers both Amazon’s Ad Console and Helium 10 Ads, so you can apply what you learn regardless of your preferred platform. It is encouraged to use Helium 10 Ads for some strategies discussed in the course. What’s different from the previous Helium 10 PPC Academy? The new Ads Academy is a complete upgrade from the old PPC Academy. It features all-new content, reflects the latest Amazon Advertising strategies, and includes direct training on Helium 10 Ads. You’ll get step-by-step walkthroughs, updated visuals, expert-led instruction, and actionable guidance designed for today’s ad landscape. Whether you’re using Amazon’s Ad Console or Helium 10 Ads, this course helps you stay competitive and profitable.