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Ads Academy by Helium 10

Learn step-by-step strategies to launch, optimize, and scale your Amazon advertising

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  • Amazon Advertising Fundamentals

    Learn why Amazon advertising is important and how Amazon’s ad system works. 
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  • Targeting & Placements 

    Master ad types, targeting strategies, and how to launch effective Sponsored campaigns.
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  • Keyword Research & Planning Best Practices

    Discover how to find the right keywords through research, customer insights, and listing optimization.
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  • Campaign Structure & Organization Best Practices

    Set up scalable campaigns with smart keyword grouping and naming conventions.
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  • Software vs. Ad Console

    Explore Amazon’s Ad Console and Helium 10 Ads to choose the right tool for your goals.
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  • Bid Optimization Strategies

    Learn how to manage bids manually or with automation to reduce wasted spend and improve ROI.
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  • Negative Targeting & Exclusions

    Identify underperforming keywords and placements to refine your targeting and boost results.
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Learn How to Run Better Performing Ads

Ads Academy is included with all Helium 10 Platinum and above plans.
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Meet Your Experts

Learn From Some of the Top Names in E-Commerce

Bradley Sutton

VP of Education & Strategy at Helium 10 

With over 20 years of e-commerce experience, Bradley is the VP of Education and Strategy at Helium 10 and host of Serious Sellers Podcast, the world’s leading podcast for Amazon sellers.

Destaney Wishon

CEO & Co-Founder, BTR Media 

With over eight years of hands-on experience in Amazon Advertising, she has become one of the industry’s most influential voices—known for translating complex strategies into actionable growth. 

Take Control of Your Advertising with Ads Academy
Unlock step-by-step ad strategies included with Platinum, our most popular plan, and start growing your business with smarter campaigns.

Launch effective ads with confidence


Master targeting, bidding, and campaign structure


Learn expert-backed strategies 


Cut wasted spend and scale profitably 


Maximize visibility and boost conversions 


Get actionable insights from real Amazon ad pros 

Join Platinum & get complimentary access to Ads Academy

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FAQs

Ads Academy is a step-by-step training program that teaches you how to launch, manage, and scale Amazon advertising campaigns using both Amazon’s Ad Console and Helium 10 Ads. It is designed to help sellers master AI-powered automation, rules-based ad strategies, and advanced PPC optimization techniques.

Ads Academy is designed for all experience levels—whether you’re just getting started with Amazon ads or you’re an advanced seller looking to fine-tune your strategy. 

Ads Academy is included with all Platinum and above plans at no extra cost. 

You’ll learn everything from Amazon ad fundamentals to advanced optimization strategies— including campaign setup, keyword targeting, bid management, performance analysis, and more.

The course covers both Amazon’s Ad Console and Helium 10 Ads, so you can apply what you learn regardless of your preferred platform. It is encouraged to use Helium 10 Ads for some strategies discussed in the course. 

The new Ads Academy is a complete upgrade from the old PPC Academy. It features all-new content, reflects the latest Amazon Advertising strategies, and includes direct training on Helium 10 Ads. You’ll get step-by-step walkthroughs, updated visuals, expert-led instruction, and actionable guidance designed for today’s ad landscape. Whether you’re using Amazon’s Ad Console or Helium 10 Ads, this course helps you stay competitive and profitable.