Tools & Features Offered by Helium 10 vs Jungle Scout – Running Your Business
Product research and finding the right keywords is just half the equation. Using them correctly is a whole other ballgame. Let’s take a look at some of the tools offered by Helium 10 vs Jungle Scout centered around keyword organization and implementation.
Keyword Organization – Helium 10 vs Jungle Scout
Within the Helium 10 family of products, Frankenstein and Listing Builder are the go-to Amazon FBA seller tools for implementing keywords into your new Amazon listing. Frankenstein is a keyword processing tool used to sort and reorganize your massive list of keywords in bulk. It includes functionality to add/subtract commas, remove duplicates, maintain phrases, sort by one word per line only, remove single words or single characters… all with the click of a button.
Both Helium 10 and Jungle Scout have their own Amazon listing tools. Both can sync directly to Amazon and both show you a listing optimization score as you build your listing.
Helium 10’s Listing Builder automatically divides your keyword/phrase list and gives you live updates while you input them into your listing. The separation between word and phrase is important here. You’ll always know if you’ve used a specific word but not a phrase with that word in it.
Helium 10 also includes a space for you to input custom Subject Matter. This gives sellers more real estate to load keywords into the “back end” (non-public facing) side of their Amazon listing. Comparatively, Jungle Scout only allows you to customize and upload your search terms, not your Subject Matter.
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Helium 10 Listing Builder
Jungle Scout Listing Builder
Keyword Tracking – Helium 10 vs Jungle Scout
Keyword tracking is essential for monitoring your ranking on Amazon and making snap decisions for your PPC campaigns.
The Helium 10 Keyword Tracker displays each tracked keyword as its own line item. Users may view visual graphs for each keyword individually. Helium 10 allows you to add more than one product at a time so you can track your keyword ranks against competitors.
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As an added benefit, Helium 10 also includes a “Boost” function that allows users to check keyword ranking on an HOURLY basis. This may show you fluctuations you may have missed if you were only checking daily.
Jungle Scout’s Rank Tracker performs similarly to Helium 10’s Keyword Tracker, giving sellers a quick look at valuable keyword ranking data. The difference with Rank Tracker is that everything is viewed in a single graph. While this effectively boils down tons of complex info into one convenient graph, this can get messy if users are constantly trying to research several keywords on the same graph.
The Jungle Scout Rank Tracker tool checks keyword ranking once per day.
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Sales Analytics – Helium 10 vs Jungle Scout
Now for (what should be) the fun part… monitoring all those profits!
Helium 10 and Jungle Scout both have tools offering users a useful overview of all sales, costs, and profit margins in a user-friendly dashboard.
Helium 10 Profits includes an extensive financial overview with the ability to access all your profitable products in the same place. This includes day-by-day product sales for every product users have connected to their accounts. Profits also displays all product refunds, the reasons for those refunds, and the added ability to view all financial events (such as P&L statements.)
Jungle Scout’s Sales Analytics works wonderfully for a simplified overview with much of the same information, albeit lacking some of the depth offered by Profits.
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Helium 10 Profits
Jungle Scout Sales Analytics
Getting More Amazon Reviews – Helium 10 vs Jungle Scout
Customer feedback is the deciding factor for many shoppers on Amazon and the lifeblood of any third-party Amazon seller.
Helium 10’s Request a Review gives users full control of when their review requests go out to their customers. This includes filters to exclude returns/refunded customers, requests only for specific ASINs, request only for specific countries, requests only for specific prices, requests only for repeat buyers, and custom request delay protocols (ie. “wait 10 days before sending a review request”)
Jungle Scout’s counterpart is called Review Automation, allowing sellers to send a review request for all orders.
Inventory Management – Helium 10 vs Jungle Scout
The ability to monitor your products’ inventory status, current stock levels, and restocking costs means the ability to keep sales momentum. This requires a watchful eye and a research tool with access to the details.
Aside from the basic inventory metrics mentioned above, the Helium 10 Inventory Management offers local inventory tracking and the ability to cut POs (purchase orders) to your manufacturer, all within the tool. Users may also create transfer orders (create a shipment) within Helium 10 that automatically creates them within Amazon Seller Central.
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The Helium 10 Inventory Manager goes above and beyond simple forecasting based on last month’s sales velocity. Helium 10 has additional advanced algorithms (additive and exponential processing) that look at other factors like sales fluctuations and seasonality.
The Jungle Scout Inventory Manager allows users to view sales history for the last 15, 30, 60, 90, or 120 days. Inventory level status, reorder date, quantity, and cost can all be gleaned from the same dashboard.
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The Extra Mile – Helium 10 Standout Tools That Jungle Scout Is Currently Missing
Helium 10 has its own, in-suite Index Checker.
Jungle Scout does not, meaning there is no easy way to check if your listing is being indexed properly or not.
The Audience research tool is unique to Helium 10 only and gives users the capability to split-test product photos or branding with a live audience to get real feedback on visual media. This is a pay-per-use Amazon tool built into Helium 10, powered by PickFu.
The Helium 10 Market Tracker checks for your “share of voice.” This is the place to get a sense of overall market volume, your share of sales, and all other major players in your market. When new players/sellers enter the market with a product idea like yours, you will see them pop up and can choose to track them, adding them to your market tracker dashboard.
Helium 10 Portals – Landing Page Builder
With Portals, Helium 10 offers users a detailed landing page builder to create unique web pages for their brand. An integrated QR code feature allows sellers to add their own custom QR codes, linking back to their custom landing pages
Helium 10 also offers:
- An included barcode label tool to help you create FNSKU or SKU labels
- Insert card templates to create branded product templates that link back to your Amazon listing or custom landing page
- The ability to register domains directly within Helium 10
Using Refund Genie, Helium 10 finds sellers money that Amazon may owe them. This tool automates the often-complex process of Amazon FBA reimbursement for lost or damaged inventory. Refund Genie’s software checks five different reasons for Amazon FBA inventory reimbursements and lets users copy and paste pre-written messages to send along with their Amazon seller reimbursement requests.
Some people get hundreds of dollars back, some people get thousands.
A New Way To Manage Amazon PPC Advertising
Adtomic by Helium 10 is a full, one-of-a-kind Amazon PPC tool that simplifies Amazon advertising. This tool lets sellers manage their total PPC spend, ACoS (Advertising cost of sale), AND TACoS (Total Advertising Cost of Sale) within their Helium 10 account. View top-performing keywords, profitable products, and campaigns all in one visually legible dashboard.
Additionally, Adtomic allows users to automate their PPC advertising strategy with smart suggestions and automated bidding. If you’ve looking for a way to make Amazon advertising easier, this is it.