Helium 10 vs Jungle Scout — 2026 The #1 Platform for Brands to Succeed on Amazon Brands don’t need more analytics. They need automation, multi-marketplace reach, and in-house operations – all built in. Get Helium 10 Diamond See the Full Comparison $7B+ MONTHLY AMAZON GMV 24+ SUPPORTED MARKETPLACES vs 17 in Jungle Scout 3 PLATFORMS COVERED Amazon, Walmart & TikTok 8+ AUTOMATED PPC RULES vs 0 in Jungle Scout Feature Comparison Helium 10 vs. Jungle Scout: Comparison Overview* Feature Helium 10 Diamond Jungle Scout Catalyst Product & Keyword Research Hourly Keyword rank tracking with heatmap + Ads data Reverse ASIN keyword lookup ABA-powered product discovery Out-of-stock opportunity discovery Advanced keyword filtering + analysis Hourly Keyword rank tracking with heatmap + Ads data On-Amazon seller intelligence (Chrome Extension) Reverse ASIN keyword lookup paste a competitor’s ASIN and see every keyword they rank for – organic and sponsored Helium 10 Diamond Jungle Scout Catalyst ABA-powered product discovery find products based on what shoppers actually search, click, and buy—not just sales estimates Helium 10 Diamond Jungle Scout Catalyst Limited – keyword-demand based, not ABA Out-of-stock opportunity discovery find products that used to sell well but disappeared – demand exists, supply is weak, competition may be lower Helium 10 Diamond Jungle Scout Catalyst Limited – filter toggle only, no discovery workflow Advanced keyword filtering + analysis filter keywords by competitor rank position, title density, and search behavior, then clean and dedupe thousands of raw keywords in bulk Helium 10 Diamond Jungle Scout Catalyst Hourly Keyword rank tracking with heatmap + Ads data track keyword rank hourly during launches and tests, with heatmap visualization and Ads data overlay Helium 10 Diamond Jungle Scout Catalyst Rank tracking only. No heatmap, no Ads overlay On-Amazon seller intelligence (Chrome Extension) research products, diagnose listing health, see reviews, check competitor inventory, and discover influencers — all directly inside Amazon while you browse Helium 10 Diamond Jungle Scout Catalyst Limited – basic product research extension Operations Refund recovery Refund recovery Supported Marketplaces Review request automation Refund recovery automatically file claims for lost or damaged inventory and reclaim what Amazon owes you Helium 10 Diamond 10% Fee Jungle Scout Catalyst 20%+ fee Supported Marketplaces Helium 10 Diamond 24+ across Walmart, TikTok and Amazon Jungle Scout Catalyst 17 (9 partially supported) for Amazon Review request automation automatically send Amazon-compliant review requests with detailed order-level controls — eligibility, timing, exclusions, and exception rules Helium 10 Diamond Jungle Scout Catalyst Listing optimization AI Listing Builder AI Listing Builder Search Query Performance integration Review intelligence across product, category, and TikTok AI Listing Builder generate SEO-friendly Amazon listings using AI Helium 10 Diamond Jungle Scout Catalyst Search Query Performance integration see ASIN-level funnel data – impressions, clicks, cart adds, purchases – so you know where your listing is winning or losing shoppers Helium 10 Diamond Jungle Scout Catalyst Enterprise plan only Review intelligence across product, category, and TikTok analyze customer reviews to find pain points, product gaps, and listing copy opportunities — at the product, category, and TikTok level Helium 10 Diamond Jungle Scout Catalyst Ads Features PPC analytics + reporting PPC analytics + reporting Bid optimization Dayparting + hourly control Bid + budget rules Keyword harvesting + negative targeting Keyword Tracker Rule Placement rules Inventory-aware bids AI Bids PPC analytics + reporting see how your ads are performing – spend, ACoS, conversions, clicks – in one dashboard Helium 10 Diamond Jungle Scout Catalyst Bid optimization automatically adjust your bids based on what’s converting – stop overpaying for losing keywords and underpaying for winners Helium 10 Diamond Jungle Scout Catalyst Enterprise plan only Dayparting + hourly control spend more during your best hours, go quiet during dead ones, with a graph showing you when those hours are Helium 10 Diamond Jungle Scout Catalyst Enterprise plan only Bid + budget rules push your winners harder, pull back on what’s losing money, don’t run out of budget on a hot campaign Helium 10 Diamond Jungle Scout Catalyst Enterprise plan only Keyword harvesting + negative targeting turn converting search terms into winning keywords automatically, and stop bleeding spend on clicks that never sell Helium 10 Diamond Jungle Scout Catalyst Limited – no automation Keyword Tracker Rule Helium 10 Exclusive (move your ad bids off your live organic rank – pull paid back where you rank #1, bid up when you slip) Helium 10 Diamond Jungle Scout Catalyst Placement rules shift spend to the ad placements that convert, cut the ones that don’t Helium 10 Diamond Jungle Scout Catalyst Inventory-aware bids automatically ease off ad spend as your stock runs low — never pay to sell out Helium 10 Diamond Jungle Scout Catalyst Enterprise plan only AI Bids get algorithmic bid suggestions based on your goals and performance data — apply automatically or review each one first Helium 10 Diamond Jungle Scout Catalyst Enterprise plan only All claims made are as of June 2026* more about Helium 10 5 Reasons Brand Sellers Choose Helium 10 Five capabilities where Helium 10 outperforms Jungle Scout at the same price point. Full PPC automation at Diamond, not enterprise Bid rules, dayparting, and keyword harvesting are live in Helium 10 Diamond. With Jungle Scout Catalyst, you need an enterprise Cobalt upgrade to access the same automation. Sell everywhere from one platform Helium 10 supports 24+ marketplaces including Walmart and TikTok Shop. Jungle Scout supports 17, with 9 only partially; Amazon is still its primary focus. Research built on real shopper behavior Helium 10’s product discovery pulls from Amazon’s own Brand Analytics (ABA) data: what shoppers actually searched, clicked, and bought. Jungle Scout’s Opportunity Finder uses keyword demand, which is a shallower signal. Search Query Performance data is included SQP gives you ASIN-level funnel visibility: impressions → clicks → cart adds → purchases. It’s in Helium 10 Diamond. In Jungle Scout, it requires an enterprise plan. Lower refund recovery fees Helium 10 charges a 15% fee on recovered refunds. Jungle Scout charges 20% or more. At meaningful volume, that difference adds up fast. Explore Plans Your Next Stage of Growth Starts Here Ready to move from reactive workflows to confident, scalable growth powered by insights that drive every part of your marketplace operation? View Pricing Frequently asked questions Helium 10 vs. Jungle Scout Is Helium 10 better than Jungle Scout for Amazon sellers? For most Amazon sellers, especially those running ads, selling on multiple marketplaces, or scaling a brand, Helium 10 is the more complete platform. It includes PPC automation, ABA-powered research, Search Query Performance data, and 24+ marketplace support at the Diamond tier. Jungle Scout requires an enterprise upgrade (Cobalt) to access comparable ad automation and listing funnel data. Which is better for PPC advertising: Helium 10 or Jungle Scout? Helium 10 wins clearly on PPC. Bid optimization, dayparting, budget rules, and keyword harvesting automation are all included in Helium 10 Diamond. In Jungle Scout’s Catalyst lineup, these features are locked behind their enterprise Cobalt plan. Does Jungle Scout support Walmart and TikTok Shop? Jungle Scout primarily supports Amazon, with 17 marketplaces total, 9 of which are only partially supported. Helium 10 supports 24+ marketplaces, including full coverage for Amazon, Walmart, and TikTok Shop. What happened with Jungle Scout’s auto-upgrade to enterprise? In May 2026, Jungle Scout sent emails to Catalyst Brand Owner customers informing them their accounts would be automatically migrated to enterprise. Users who didn’t schedule a coordination call by May 31st had their service suspended. No opt-out was offered. How does Helium 10’s keyword research compare to Jungle Scout’s? Both tools offer reverse ASIN lookup and basic keyword research. Where Helium 10 pulls ahead: ABA-powered product discovery (based on actual shopper behavior), a rank-tracking heatmap with Ads performance overlay, advanced keyword filtering, and bulk keyword deduplication. None of these are available in Jungle Scout’s Brand Owner tier. Which tool is cheaper: Helium 10 or Jungle Scout? Price varies by plan, but the more important comparison is what you get per dollar. Helium 10 Diamond includes PPC automation, SQP integration, ABA research, heatmap rank tracking, and 24+ marketplace support. Jungle Scout’s Brand Owner tier excludes all PPC automation and SQP access; you’d need to add enterprise Cobalt, or stack separate paid tools, to reach feature parity. Can I use Helium 10 if I’m just getting started on Amazon? Yes. Helium 10 has plans for sellers at every stage. Starter and Platinum plans cover the core research and listing tools new sellers need. Diamond becomes the right tier once you’re running ads, tracking a catalog, or scaling across marketplaces. Does Helium 10 include AI listing optimization? Yes. Helium 10’s AI listing builder pulls from keyword research data, Amazon Brand Analytics, Search Query Performance, and competitor listings to generate SEO-optimized content. Jungle Scout offers AI writing assistance (500 uses/month at Brand Owner), but it doesn’t incorporate Search Query Performance or Brand Analytics data at that tier. All feature comparisons reflect publicly available plan information as of June 2026. Helium 10 Diamond is compared against Jungle Scout Catalyst – Brand Owner.Auto-upgrade disclosure based on email communication from Jungle Scout sent May 4, 2026. Helium 10 is not affiliated with Jungle Scout. Features subject to change.