New Amazon FBA Fee Change (April 2022): Do Sellers Need To Worry? Bradley Sutton , VP of Education and Strategy 3 minute read Published: April 13, 2022 Share: URL copied Trusted by 4M+ Businesses Your Successful E-Commerce Business Starts Here The all-in-one solution for starting & scaling your e-commerce business. Sign Up For Free Table of Contents How This May Affect You - An Example Don’t Panic Achieve More Results in Less Time With Helium 10 Sign Up For Free Trusted by 4M+ Businesses Your Successful E-Commerce Business Starts Here The all-in-one solution for starting & scaling your e-commerce business. Sign Up For Free If you signed into Seller Central today, you probably noticed a news topic titled “Update to US FBA fulfillment fees starts April 28.” In a nutshell, Amazon is adding a 5% fuel and inflation surcharge effective April 28 to FBA fulfillment per unit rates. Let’s talk briefly about what that is (and isn’t.) First of all, this is NOT the Amazon commission. That is not going from 15% to 20%. This is also NOT an arbitrary fee taken off your retail price. If you are selling a $100 dollar retail product, Amazon is not saying they are going to take $5 extra. This is specifically an increase in the FBA fulfillment fee per unit rates. What is that exactly?This is the pick/pack/ship fee that Amazon charges you to deliver orders to your customers. How This May Affect You – An Example Let’s take an example of a Project X product, the coffin egg tray. Notice this screenshot from the Helium 10 financial analytics tool, Profits, which breaks down the fees. The retail price of this product is $24.97. The current FBA per unit fulfillment fee is $3.77. Effective April 28, the new fee will be $3.96. As you can see from Profits, after calculating my COGS, PPC, and all other fees, my current profit is shown as $6.14 per unit (at least on that day), for a 23.2% profit margin. If that sale happened on April 28, my profit would have now been $5.95 which would represent 22.4%. So this surcharge on this item has LESS than a 1% impact. Even if you have oversized items, you most likely won’t take as big of a hit as you think. Here is one of the oversized Project 5K products as it is currently: The new surcharge will mean my FBA per unit fulfillment will be $0.64 higher than before: $13.38. Current profit on that product that day was only 14.9%. With the surcharge, it only goes down to 14%. Again, not even a full percentage point drop in profitability. Don’t Panic There may be some of you affected more than others, however, for most, this wouldn’t automatically be something you need to raise your prices on. For those of you who only sell fulfilled-by-merchant, this doesn’t affect you at all! You probably already are paying higher charges for your own fulfillment due to surcharges by UPS/FedEx. While this new change is certainly nothing to stress over, it is something that you should be aware of, as it does affect your bottom line. Make sure to go into your Helium 10 Profits tool to see the breakdown and how your numbers will change moving forward! Bradley Sutton , VP of Education and Strategy Bradley is the VP of Education and Strategy for Helium 10 as well as the host of the most listened to podcast in the world for Amazon sellers, the Serious Sellers Podcast. He has been involved in e-commerce for over 20 years, and before joining Helium 10, launched over 400 products as a consultant for Amazon Sellers. Published in: Amazon NewsAmazon Seller TipsBlog Share: URL copied Share: Published in: Amazon NewsAmazon Seller TipsBlog Thought Leadership, Tips, and Tricks Never miss insights into the Amazon selling space by signing up for our email list! Subscribe Achieve More Results in Less Time Accelerate the Growth of Your Business, Brand or Agency Maximize your results and drive success faster with Helium 10’s full suite of Amazon and Walmart solutions. Get Started