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#574 – K-Beauty, K-Food, and Korean E-Commerce

Join us as we bring together a group of innovative Amazon sellers from South Korea who share their unique insights and strategies in e-commerce. We introduce James Park, making his debut on an English podcast, who takes us through his fascinating journey from studying food science engineering in Korea and biology in Germany to working in the cosmetics industry. His story unfolds with a transition from traditional employment to launching his own e-commerce business, inspired by watching our other guest, Bopyo Park, on YouTube.

Our conversation continues with an exploration of the Seller Kingdom community, a dedicated space for Korean Amazon sellers. We dive into current trends among Korean sellers, such as the increasing preference for sourcing K-beauty and K-food products from Korea. Additionally, we highlight the Korean e-commerce landscape, mentioning platforms like Coupang and Naver Smart Store, which offer promising opportunities for third-party sellers. We also consider the potential and challenges for foreign sellers looking to enter the Korean market, emphasizing cultural differences and pricing strategies.

Finally, we explore advanced marketing strategies for Amazon sellers, focusing on optimizing PPC campaigns and enhancing product listings. We discuss the importance of auditing accounts, understanding market trends, and leveraging tools like Helium 10 for deeper insights. Unique approaches such as using search term reports and Google trends to inform listing updates are highlighted. We also introduce the Seller Kingdom Seoul Conference, an event aimed at connecting Amazon service providers with Korean sellers. The episode wraps up with a casual conversation about favorite Korean dramas and recommendations, providing a light-hearted end to a content-rich discussion.

In episode 574 of the Serious Sellers Podcast, Bradley, Bopyo, and James discuss:

  • 00:00 – Amazon Sellers From South Korea
  • 00:12 – Helium 10 Chrome Extension Demand Analyzer
  • 04:41 – Career Aspirations and Education Paths
  • 07:44 – Korean Amazon Sellers and E-Commerce Growth
  • 13:41 – Finding Korean Amazon Seller Partners
  • 16:54 – Innovative Marketing Strategies for Amazon Sellers
  • 19:11 – Utilizing Trends for Business Growth
  • 24:39 – Amazon PPC and AI Strategies for Amazon Sellers 
  • 30:13 – Korean Ramen and Silicone Manufacturing
  • 35:54 – K-Drama Discussion with Bradley and Guests

Transcript

Bradley Sutton:

Today we’ve got a couple sellers from Korea who are going to talk about a wide range of topics, including what you can look at manufacturing in Korea, Korean marketplaces that you can sell on, and some general PPC and AI strategies for Amazon sellers. How cool is that? Pretty cool, I think. Are you browsing a Shopify, Walmart, ETSY, Alibaba or Pinterest page and maybe you see a cool product that you want to get some more data on. Well, while you’re on those pages. You can actually use the Helium 10 Chrome extension demand analyzer to get instant data about what’s happening on Amazon for those keywords on these other websites. Or maybe you want to then follow up and get an actual supplier quote from a company on Alibaba.com in order to see if you can get this product produced. You can do that also with the Helium 10 Demand Analyzer. Both of these are part of the Helium 10 Chrome extension, which you can download for free at h10.me/extension. Hello everybody and welcome to another episode of the series sellers podcast by Helium 10. I’m your host Bradley Sutton and this is the show that’s completely BS free unscripted and unrehearsed. Organic conversation about serious strategies for serious sellers of any level in the e -commerce world. And we are going to a couple parts of the world. I believe one of our guests is in New York and then we’ve got another guest in six o’clock in the morning on the other side of the world in Korea, Bopyo James. It’s been a while.

Bopyo:

What’s up Bradley?

Bradley Sutton:

Hello, welcome, welcome. Now, this is James’. First ever English podcast and he’s a little bit nervous, so I like to pick on our guests who are nervous, but there’s no reason to be nervous, James. Your English is great and I know you have a lot of knowledge to share with us as well, so it’s good to have you both on. Now Bopyo has been on our podcast before. If anybody wants to get a little bit more of his background, go back to episode 429 and you can learn a little bit about Bopyo’s background, and he talked a lot about ChatGPT and it’s actually funny in that episode some of the things that he mentioned. He would like Helium 10 to have for leveraging AI we actually already have now. So that was kind of a cool episode, so make sure to check that out now. Let’s keep with James first, since this is James first time we need to get your background, James, so what city were you born and raised in Korea?

James:

My city is located in the Uiwang city. And then my town is two hours far from Seoul.

Bradley Sutton:

Where did you go to university?

James:

University is Kyunggi University. It’s located in Suwon. And then I had experience in living in Germany, had to exchange student and then came back to South Korea and then got a job.

Bradley Sutton:

What were you studying, both in Korea in Suwon there and also Germany? What was your main focus of study?

James:

My focus. In South Korea I focused on this. My major was food science engineering, and in Germany I took a lecture regarding biology.

Bradley Sutton:

Interesting and now you’re in the e-commerce world, so almost completely different than what you studied. Now, as Bopyo knows, and you know too about me, I watch just tons of Korean drama. You know, I’m even wearing my reply 1988 shirt right here, I’m wearing my kimchi hat here. But anyways, in Korean drama something that I learn a lot about Korean culture, in Korean drama, sometimes I’m not sure how much is fake and how much is real, but one thing I’ve learned is it seems like for high school or whatever you call your secondary school parents really like there’s a lot of pressure to try and go to like really prestigious universities, and then the parents make you go to like the after-school studies and just like everything is about making a high score so you can qualify. Is that what happened to you, James? Or do you just do whatever you wanted?

James:

Actually, I did whatever I want. However, in high school. So, I studied like other high school students. I woke up like at six in the morning, I went to high school like half past seven and then did a self-study until like half past eight, and then did self-study until like half past eight, and then from half past eight to 6 pm we got a lecture and then we had a dinner and then come back to the class and then self-study until 11 pm or 12 pm.

Bradley Sutton:

Oh my goodness gracious.

James:

Yeah, that was my life.

Bradley Sutton:

That’s exactly what I see in Korean drama. Was that the same for you Bopyo? Did you have to do something like that too?

Bopyo:

Yes, my parents, they always push to me you have to go good college, you have to get a good job, blah, blah, blah. A lot of things, yeah.

Bradley Sutton:

So, what is it called the Sky University, where it’s the Seoul.

Bopyo:

Sky University. Yeah right, James.

James:

Everyone’s goals is that in high school well.

Bradley Sutton:

That’s why you know there’s a lot of very great Amazon sellers there because they have such amazing education. I guess so, but I want to find the gap. So, James, when you graduated, did you work in biology or in food or anything, or what did you do after graduating university?

James:

Just after graduated my university. I got it and I got a job regard in the cosmetic field and that I work in a cosmetic manufacturer, so in the global business department.

Bradley Sutton:

So, you were working in manufacturing and then how in the world do you go from there to the e-commerce world?

James:

At the time I wanted to do my own business, however. So, you know, I wanted to have a my own brand and then my own product things, and then somehow, I watched the YouTube and the time and then, okay, this Amazon business I could do somehow. So, okay, I let’s search my own product and then I use a Helium 10 actually at the time, and then I found something, and then at the time, I create a new design about sculpture and then that sculpture has a function of the photo frame, so this kind of a new thing in the world. However, the problem was the product doesn’t have a name, and then my customer couldn’t find my product, my own product, in Amazon. So, I had to spend a lot of, a lot of Amazon advertisement fee at the time. So I studied by myself like a one or two years and I spent a lot of money at the time. So I got a lot of know-how. I built up my knowledge at the time by myself, and then many CEOs in company asked me to deliver a PPC lecture in Seoul. So I did it actually for two years and then there were a lot of companies which wanted to give me an offer and I took an offer, so I became somehow PPC agency as well.

Bradley Sutton:

All because you first learned about the opportunity from Bopyo, and so was it called Seller Kingdom in those days when you found it. Or you just found him just from his YouTube.

James:

YouTube.

Bradley Sutton:

Okay. So then, Bopyo, at what point did you start the Seller Kingdom kind of community?

Bopyo:

Okay, I want to introduce myself a little bit about just a little bit.  You know, maybe some people just know me.

Bradley Sutton:

For those who didn’t hear your first episode. Please, please.

Bopyo:

Yeah, yeah. Hello, my name is Bopyo Park. Yeah, nice to see you guys. Yeah, I started selling on Amazon in 2019 and have been doing so ever since. I’ve achieved seven figures since and I’m currently preparing for launching a new product. Throughout this journey, I’ve been sharing my Amazon selling experience on my YouTube channel, so reading to the creation of the Seller Kingdom community, dedicated to helping Korean Amazon sellers. Yeah, that’s why Seller Kingdom are today. Yeah, yeah.

Bradley Sutton:

Okay, so you started selling on Amazon first, and then you’re like, hey, let me make some videos about it. And then like, hey, this community is growing bigger. And then that’s how Seller Kingdom started. It’s kind of similar to how Helium 10 started. You know the founder of Helium 10, Manny Coats. He started selling on Amazon. He started a podcast so not YouTube, but podcast first and then he’s like, hey, let’s go ahead and start Helium 10 after that. How many people are in your community?

Bopyo:

I think I just count before I enter this podcast, right? So over 5,000 members in Seller Kingdom right now, yeah.

Bradley Sutton:

And how much? How many are based in Korea compared to maybe just you know Korean Americans or based in outside of Korea?

Bopyo:

Maybe 70% people. They are living in South Korea and maybe 30% people, maybe 25% people living in United States and 5% people living in maybe Europe and Japan and different all over the world.

Bradley Sutton:

Okay, now you know, as many people know and you guys know, you know I’ve worked with Korean companies for over 20 years and even in the Amazon world, even be way before I was in Helium 10, you know I was working with. You know Korean beauty companies like Innisfree, and skin food and things like that. You know, helping them get their Amazon started. But my partners, who have always been Korean, you know their specialty was not necessarily private label but helping like Korean brands get started in USA. Now for your community. Are most people just doing the traditional method of, hey, let me manufacture a product, maybe China or India, and just private label product? Or are there a lot of also people bringing existing Korean brands to the US and European markets?

Bopyo:

I think maybe three years ago maybe many people want to sourcing from China to selling United States. But right now the Korean people, they now know Korean K-beauty product is a really good product and that also K-food, a lot of K-food product. I mean grocery product like a Tteokbokki and Kimchi. A lot of things right. 

Bradley Sutton:

You know what, I started wholesaling before Kopiko. Those little coffee candies. Yeah, yeah, yeah, but yeah, it was even wholesale. It’s so popular in America now.

Bopyo:

Yes, so I think that’s why a lot of Korean people Korean Amazon sellers right now are trying to sourcing from Korea and to sell United States. So maybe they want to create a new brand, or they just sourcing from some brand to introduce to United Market. 

Bradley Sutton:

Yeah, okay cool. Now, one time I actually last year went out to dinner with you. Guys weren’t there, I don’t think, but I went with some other people out to some Samgyeopsal restaurant and some of the sellers were there. They sell in US, but then some of them they were also talking about selling in Korean marketplaces, because you know there is no Amazon in Korea as far as Amazon marketplace. So, James, What are some of the top nowadays in 2024? What are some of the top Korean marketplaces that are maybe similar to like Amazon style that are that are in Korea right now? 

James:

That would be definitely Coupang.

Bradley Sutton:

And can just any buddy sell. Is it like a third-party marketplace where they know or maybe coupon has their own products but then other people can ever can sell on that platform, kind of like third-party sellers, or how does it work?

James:

The system is really, really similar to Amazon Marketplace. So Coupang has their own product, private brand. However, their Coupang sellers can sell their own brand product as well, and then some of them they buy this cosmetic from, for example, like a Skinfood Innisfree. They bought this kind of product and then they sell like wholesale.

Bradley Sutton:

Now me as an American citizen, can I sell on Coupang or some of these other marketplaces in Korea?

James:

As far as I remember. Yeah. I heard that there are many Chinese sellers in Coupang as well. 

Bradley Sutton:

Bopyo, what do a lot of your community, do they sell both on Amazon and in Korean marketplaces like Coupang, or are they mainly just Amazon?

Bopyo:

I think a lot of people now trying to sell Amazon and then Coupang and then they have a different marketplace also I think they call Naver Smart Store. I think Smart Store is more focused on private label product, for example, like their own brand right, and then Coupang is a more open market. So, if I’m Korean Amazon seller, if I’m making you know good product, maybe they want to trying to sell three different way, like Smart Store and then Coupang. Trying to sell three different ways like Smart Store and then Coupang and then Amazon United States market or Japan, Amazon Japan, because Japan and Korea is so close right now.

Bradley Sutton:

Is it something that you would suggest that foreign sellers, be it American sellers, European sellers, look into more to be selling in Korean marketplaces, or do you think it’s not much of an opportunity due to exchange rate, or what’s your thoughts on that?

Bopyo:

I think the Korean market, e-commerce market, is a really big market. So, if they want to sell some kind of product on the Korean market, I think it’s going to be a good idea, but also a little bit difficult to enter the Korean market. Because they think it’s going to be a good idea, but also a little bit difficult to into Korean market because they have their own culture and Korean market price is so different than United States or Europe, different world. So if you are not living in South Korea, this is a little bit harder but market price is really good. So, looking for some partner, maybe Korean partner? We have so many Korean sellers. So if you guys want to sell something in Korea, maybe looking for some kind of a Korean Amazon seller partner I can introduce to, if anybody looking for it.

Bradley Sutton:

That might be something interesting. But just you know, obviously you know maybe my coffin shelf is not very good market or a very good product for Korea, but it’s the same like selling in Amazon Japan. Not every product in Amazon USA or Europe works in Japan, usually the products that are good for that market, or maybe some popular American brands, because sometimes Japanese people like some American brands. Maybe some Korean people might like some European or American brands. But definitely something I think that people should look into. Now we have a lot of Korean Amazon sellers who listen to this podcast, yeah, and maybe some just Korean people who aren’t selling on Amazon. So what would you say to them? As like, what kind of advantages does somebody in Korea have to start selling on Amazon? Why do you think so many Korean sellers are successful on the platform?

Bopyo:

Yeah, in Korea there are many beauty brands and health focus on Korean food. I think this product is highly competitive in the global market. So, as you know, Korean country is globally very popular. Korean content and K-pop is a big hit in the world, right? So if you’re a Korean Amazon seller looking for, you know, big opportunity, of course, North America is a big opportunity market. So, find some kind of product, maybe from Korea and then trying to niche market and then selling to United States.

Bradley Sutton:

Let’s go to some general questions for James. So like, how many brands are you managing for PPC now, other than your own? Are you still managing other companies’ brands and other sellers’ brands?

James:

Yes, Actually there are a lot of small sellers who want to have a conversation with me and then sometimes I had a conversation with them. However, I don’t take like a small brand seller because if they hire higher PPC agency, they should expend a lot of money. And then I advise them to spend this money on their PPC instead of hiring me. And then there are a lot of PPC lectures and then advice and then books on Seller Kingdom and then I told them to learn by themselves and then if they make their brand bigger and they could think about hiring PPC agency. And currently, since years, I handle more than five brands. However, I’m cutting down the number of the brand because I’m working for the Seller Kingdom Conference and I’m traveling around the world. So yeah, maybe I was one more company would be enough for me.

Bradley Sutton:

Well, what’s some you know, like, when you take on a new brand, you can you know, I’m sure you like audit their account and see what they’ve been doing in PPC and that’s how you know how you can help them. But what’s some unique strategies that you have as far as advertising goes that that, like most of the people when they come to you, like they’re impressed or like, wow, I didn’t think about that or maybe they were doing it wrong Like what’s something you see that people are doing wrong that you think that you have a unique strategy on Maybe it’s a certain kind of video advertising or maybe it’s something that people are not doing with optimizing their listing. But what’s some nice strategies you can give for PPC that you know? You know, don’t give me a super simple one like, hey, try to lower your ACoS. You know, give me something good, what you can help with this day.

James:

I’m focusing on actually said TACoS, and then the market trend. And then I told them to learn competitor’s product more and deeply. And then I told my customer to learn their customer’s idea thoughts, what kind of keyword they were searching and what kind of relevant phrase they are typing when they buy their product. Many customers don’t care about search term and, as I always tell them to check their search term, like every weekend or every listed twice a month, because the search term is the exact keyword customer type in that can’t Google it. Google with the keyword and then they can see some of the image or the trend, something like that. And then I also told them to check Helium 10. Several and then especially MarkNet.

Bradley Sutton:

So let me go back to that Google one that’s kind of interesting. So, let’s say somebody sees a keyword that they’re converting for, you know, from their search term report or if they’re using Helium 10 Adtomic, they can see, oh, I got some sales or um on this. And then they look on Google what are they looking for? And then, based on what they see, what is the action you’re suggesting for them to do? After what they see on google?

James:

There are many news or so trend on the recently, and then there are some events about events and news or some kind of a blog, something like that recently released. And then I tell them so why don’t you check this kind of opinion, things from US or, for example, like from LA, from New York or from Texas? They have their own idea and then their own trend. So maybe, for example, so Father’s Day is just on right corner, so people type in or people type some keywords regarding Father’s Day, and then there are a lot of opinion and the news regarding Father’s Day, and then there are a lot of opinion and the news regarding Father’s Day, and then this kind of new trend this day.

Bradley Sutton:

So is that for like having new product idea? Or now you tell them, hey, maybe change something in their listing or something based on what or how are they using that information? Then, after they find those trends.

James:

After they find a trend. I recommend them to take a new video or new photos, yeah, and then uh with the trend, and they can make a new photo for example, for a product collection or as a video sponsored brand, like that, and then they can renovate their stores. So, like, my main computer company is also the big company, but the big company all the time unloads new photos, new videos, and then they decorate their store with the new photos. And then I think this is a really good idea, because whenever I visit the competitor’s company store and they are doing something new and new, and then they I can see they are really care about their customer and then they want to give them more value to their customer. So even I’m not their customer, I can see how hardly they work.

Bradley Sutton:

All right Now before we get into some of Bopyo strategies. You know James referenced that. You know one of the reasons he’s having to do less on the PPC side he’s going to be working on organizing the second annual Sellers Kingdom event, the first one I went to. I had some good Korean drama moments there. I reenacted some scenes and I’m going to be going there again this year and maybe trying to pick some new dramas like Queen of Tears or something that I’m going to reenact with your staff dramas like Queen of Tears or something that I’m going to reenact with your staff. But, Bopyo, talk about this conference. Why did you start it and what are the plans for this year? How big do you think it is and give us the details when, where, et cetera.

Bopyo:

Okay, I want to explain a little bit about our conference. The Seller Kingdom Seoul Conference was the first internationally hosted Amazon seller event in Korea. This is maybe the first one. I wanted to connect Amazon service providers from North America or Europe service provider to connect Korean Amazon seller because I believe that understanding and utilizing this company effectively can significantly enhance seller competitiveness. So that’s why I made this conference, and so last year we did one time and this year, James, when is it going to be this year? I just want to make it clear.

James:

28th and 29th September 2024.

Bopyo:

So, two days event. So, if anybody, if there are service provider listening to this podcast who are interested in expanding into Korea market, if you guys are looking for Korean Amazon seller customer, please feel free to contact me. Yeah, and then we can discuss. You know conference, yeah, and one good thing is you know conferences.

Bradley Sutton:

Yeah, and one good thing is you know even sellers, if you’re in Korea, whether you speak Korean or not. If you speak English, you speak Chinese. Like you have the simultaneous translation. So some presentations, like you know, when I gave a presentation, it was in English but everybody could understand because they had the you know simultaneous Korean translation. But then you had some Korean speakers, but I could a presentation. It was in English but everybody could understand because they had the you know simultaneous Korean translation. But then you had some Korean speakers but I could understand everything. Not because I speak Korean unfortunately, I need to learn more but I had the translations. So if anybody out there wants to get more information on this conference or to maybe even purchase tickets, go to h10.me/sellerkingdom, h10.me/sellerkingdom, and you’re going to see some you know pictures of the event and you could see some of the what I was talking about before, where we were reenacting scenes over here. There’s some great pictures. There’s Savannah right there and so we had some great speakers last year, like from Gatita and Avask. I’m sure there’ll be some great speakers last year, like from Gatita and Avast. I’m sure there’ll be some great speakers this year, but I highly recommend. I’m flying there just for this event and plus, I need to do some Korean beauty procedures from Gangnam on my face, but I’m definitely going for this event, so I hope to see as many people as possible there. So now you know, like the last time or the only time you were on the podcast before, you talked a lot about AI and how Amazon sellers could use it. Now we’re over a year later. Beyond that, obviously, AI has come along. What are some new things that you are doing for you and your Amazon business and your community as far as leveraging AI in it?

Bopyo:

Yeah, thank you for asking. I think that’s going to be very good question in this day. Right now, I think in my opinion not officially, but in my opinion I think FAQ is more important than before. Such result if you put a lot of FAQ maybe ChatGPT or cloud AI, but different AI they catch FAQ because usually in the chat they asking something, they came out the result right. So I think FAQ is more important than before. So how do we put in good FAQ? How do we create good FAQ? If you guys have a Helium 10 Chrome extension, you can go your listing or your competitive listing, go to the listing and then, using Helium 10 Chrome extension, leave it inside and then you can download it like a ton of review, like 1,000, 2,000 review you can download easily. And then you can download the CSV file or Excel file, right, and then you can download all review and then copy all review and then put it in ChatGPT or Cloud AI and then put in the prompt oh hey, I’m selling this product. This is a custom review. You know, try review all you all. I passed the review right. Try review all review. And then give me a good FAQ customer, always curious things. Give me a top 10 FAQ things, top 20 FAQ thing. In my opinion, I think more than 10 is good, maybe 20. If you have like a after that, you got like a good FAQ Sometime. Result is very surprising. You never know, right, so, and then put it in you know, premium, a plus content, you can make your own FAQ. And also, if you have a brand owner, you have on your website, right, I think this is going to be very important things too. So put it in FAQ your own website page Shopify or WooCommerce, whatever your page put it in your FAQ session. I think this is a more important thing. So I think that’s my first thing in this day using FAQ.

Bradley Sutton:

Yeah, James mentioned. You know some of the products he’s made pretty unique, you know, based on sculptures and things like that. What about you Bopyo, what kind of products have you sold or are you selling on Amazon that you’ve had good success with?

Bopyo:

Yeah, I was lucky when I was selling the 2019, my product, actually home decor product is kind of, you know, like a small sign or like a tray home and kitchen product. And then 2020, the pandemic situation is coming right and then, you know, home decor cat always boom, so my selling is very well and then I expanding my SKU. After that, you know, pandemic is going back to just right now. It’s just normal situation and selling is a little bit down. So I’m trying to find out right now new product, also selling, you know, home decor product, but in this year I’m going to launch a new product sourcing from Korea.

Bradley Sutton:

 It’s kind of like everything has not been Korea so far. This is your first Korean made product. 

Bopyo:

Yeah, this is actually first from Korea. This is a private label product. Before I’m sourcing from. Maybe they already have a brand name, but this is my first time private label in Korea, so it’s kind of, you know, hangover relief. Jelly stick mango flavor I’m trying to launch, you know, mango flavor. Jelly stick mango flavor I’m trying to launch, you know mango flavor jelly stick.

Bradley Sutton:

Yeah, that that’s something I noticed too, like again from Korean dramas. There’s always product placements and in Korea, like supplements and things. It’s usually not like capsules, but it’s like these jellies, yeah, like either a, like a small bag or like the stick and then that’s probably. I mean, it’s way more convenient and a lot of people don’t like to swallow the, the, the capsules or pills, and so I think that’s that might be good. Now me, I try not to drink too much alcohol anymore because of my foot, so maybe I don’t need that product, but otherwise I would have tried out. I heard James needs that a lot, but we won’t talk about it. Back to you James, obviously, what Bopyo just mentioned, that that’s a good product to make in in Korea, because you know, Korea specializes in jelly products and things, and different countries have different specialties. You know, like some textiles, maybe it’s good to make in Pakistan and maybe some wood products is good for certain parts of China. But if I’m a foreign seller, is there any products other than like jelly products or Korean beauty products? Is there anything that maybe I should consider manufacturing in Korea, where it’s like hey, you know, the quality and price is very competitive compared to China or others. Anything other than that, James, would you say, other than beauty products?

James:

So I would say it’s a K food because Korean manufacturers are specialized in using a very good ingredient in the food and cosmetics. And then if I were a foreign seller, I would think about like a food, about food in Korea. And then Korea has a big specialized in the rice, and then Kim many foreigners call it black paper. There’s a really boom in the US right now and then Kimbap things and ramen. It’s a fried noodle and the ramen is one of the common food in South Korea and the Koreans really love that and the manufacturers keep developing their ramen quality. And if you want to develop your own ramen brand, you can make just simply contact a small company and then you can create your just simply contact to a small company and then you can create your own ramen with a low MOQ. 

Bopyo:

And then silicon manufacturer. I know so many American seller. They sourcing from china and silicon product. But in Korea they have a good silicon manufacturer. This quality is much higher than you know different. You know manufacturer. But only problem is a little bit you know price. You know little bit price than other manufacturers. So if you are looking for good silicone product, I think Korea they have a good manufacturer. Only one issue thing is price. So you can maybe making you know high quality product you know selling to a little bit you know expensive than regular price.

Bradley Sutton:

Yeah, James talked about ramen, I think you know, or ramyeon, I guess you say in Korean, but just you know. Another note I learned from Korean drama out there be careful about asking a woman, you know, like you know ramyeon mogwale, like that actually means something else. So don’t ask if you want to eat ramen to somebody at the Korean conference because they might slap you in the face. I’m not sure, but anyways, it’s just another. You see, you can learn a lot from Korean dramas, but basically that’s like their version of Netflix. And anyways, what? Some more amazon strategy? Maybe not ai related, but yeah, you know, not everybody can reach seven figures while still juggling. You know managing a full community. So obviously you’ve got some, some good strategies that you’re incorporating that that allow you to have this kind of success. So what other strategies can you share with the audience out there?

Bopyo:

Yeah, that’s a really good question. Well, I don’t know of any quick way to get rich with an Amazon business. A lot of people are looking for, you know, quick way to get rich, right, but in my opinion, amazon business is not like that. So the truth is there’s nothing particularly special about Amazon in this regard. It’s an open market place, so we’re selling product in just part of e-commerce. So therefore, we all need to approach the Amazon business with a mindset of brand owners and entrepreneur thinking, long-term mindset. I think we need long-term mindset. If you’re sourcing from China or other place, you can selling, maybe you can make a little bit money, maybe $10,000, $20,000 per month. But if you constantly making that money, it’s different story. Long-term strategy long-term is very different story. So I think if you’re looking for a quick way to get rich, Amazon can be a harsh market, I think, for you. On the other hand, if you focus on building successful brand with a long-term perspective, then Amazon can offer great opportunities for you. So, since brands are being sold on Amazon, you know can be quite encouraging for individual sellers. So yeah in my opinion, looking for long-term, yeah, my understanding, yeah, long-term yeah.

Bradley Sutton:

Yeah, instead of trying to make the quick buck there, yeah, yeah.  So again, everybody, I hope to see you at the Seller Kingdom event in September. H10.me/Seller Kingdom. But first, Bopyo, like, if people want to reach out to you directly or find your YouTube channel or things like that, how can they find you out there?

Bopyo:

Okay, just Google it Seller Kingdom and you can find our website. Our website is contact section. If you go to the contact section, you can email it to me or just email it to me, [email protected]. Email it to me. Discuss anything like you know conference or Korean Amazon, stellar things, any Amazon you know launch strategy I always offer. 

Bradley Sutton:

And James, how can people find you out there?

James:

There is also my email address in Seller Kingdom website and then my email address james@amgbreakerscom. .

Bradley Sutton:

Excellent, excellent. All right. Last, most important question 2024, you and your wife Bopio, favorite Korean drama of 2024 so far. Do you even have time to watch drama anymore?

Bopyo:

Wow, I think this question is very difficult to answer, actually, honestly, I cannot lie. Honestly, I don’t watch Korean drama but my wife watches Korean drama.

Bradley Sutton:

Which one does she like? I trust her taste.

Bopyo:

Oh, okay. I don’t remember the exact name, but one guy and I think he’s living in some kind of nearby sea, okay, some kind of love story, but I don’t even remember the exact name, but I think that drama on Netflix, yeah.

Bradley Sutton:

Okay, I think, I know, I think maybe that is Welcome to Samdal-ri.

Bopyo:

Oh yeah, welcome to Samdalri.

Bradley Sutton:

There we go. Just from that description I knew what he was talking about how about you, James? Do you have time to watch Korean drama, or you’re also too busy, like both of you, no.

James:

I’m not that busy as both of you, so I have some time to watch Netflix or Disney, and I can recommend you one K-drama, 2024 release name is A Killer Paradox.

Bradley Sutton:

Ah, I haven’t watched that one yet, so I know which one that is, but I’ll try and watch. My favorite this year so far is called it’s also on Netflix Atypical Family. Atypical Family like kind of like superhero kind of show but yeah, anyways, all right. So I have to start planning my presentation for Seller Kingdom to be doing some reenactments of some Korean drama. Bopyo and James, thank you so much for coming on appreciate your time and look forward to seeing you in Korea in a couple of months.


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  • SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
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Director of Training & Chief Evangelist

Bradley is the Director of Training and Chief Evangelist for Helium 10 as well as the host of the most listened to podcast in the world for Amazon sellers, the Serious Sellers Podcast. He has been involved in e-commerce for over 20 years, and before joining Helium 10, launched over 400 products as a consultant for Amazon Sellers.

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Published in: Serious Sellers Podcast

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