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#765 – She Made $1M Without Selling on Amazon

What happens when a failed nursing student, experienced e-commerce marketer, and new mother transforms a personal frustration into a million-dollar brand? In this episode, Bradley Sutton speaks with Kate Bray, founder of Reb Relief, about the unconventional journey that led her from Amazon advertising and agency leadership to creating a product inspired by her postpartum experience. After building and testing her own prototype, Kate posted a seven-second TikTok video that went viral and a second video helped her collect approximately 1,500 email sign-ups before producing a single unit.

Her launch nearly collapsed when Kickstarter rejected the product just three days before the campaign was scheduled to begin. Instead of walking away, Kate turned the rejection into a powerful marketing hook and moved the launch to Shopify. Through preorders, a local credit-union loan, and investments from strategic advisors, she raised enough to fund a $60,000 initial purchase order. Despite spending most of her career in the Amazon ecosystem, Kate has yet to launch Reb Relief on Amazon because the brand has remained consistently sold out through Shopify.

Kate also reveals the strategies behind the company’s rapid growth. She invested early in a utility patent and professional product development, positioned Reb Relief inside an underserved blue-ocean category, and used the taboo surrounding period pain as a marketing advantage. Founder-led videos continue to outperform traditional user-generated content, while an appearance on *The Drew Barrymore Show* created stronger results when repurposed as credibility-building creative in Meta ads. She also uses Helium 10 to study keyword demand, validate new product ideas, and determine which brand extensions offer the greatest potential.

After surpassing $1 million in sales and helping approximately 14,000 customers, Kate is now preparing Reb Relief for its next chapter: brick-and-mortar retail. Her goal is to see the brand carried by major retailers such as Target, CVS, or Walmart and eventually become the defining name in its category. Her story is a reminder that meaningful businesses are not built by avoiding failure; they are built by turning rejection, uncertainty, and overlooked problems into opportunities worth pursuing.

In episode 765 of the Serious Sellers Podcast, Bradley and Kate discuss:

00:00 – Introduction

01:24 – Kate’s Unconventional Journey Into E-Commerce

05:54 – How Seven Seconds Can Change Your Life

08:32 – Turning A Postpartum Struggle Into A Product

09:44 – Viral Videos Validate Demand Before The Launch

11:05 – Building Reb Relief With An Abundance Mindset

12:06 – Turning Kickstarter Rejection Into 1,500 Preorders

14:47 – Why Reb Relief Has Not Entered Amazon

18:02 – Protecting A Blue-Ocean Product From Competitors

20:28 – The Real Value Of National Media Exposure

22:01 – Founder-Led Content Drives Most Shopify Sales

25:32 – Using Helium 10 To Validate Product Ideas

27:35 – Retail Ambitions And The Impact Of 14,000 Customers

Transcript

Bradley Sutton:

Kate had a failed launch on Kickstarter, but now is so successful, she hasn’t even been able to launch on Amazon yet because she’s constantly sold out on Shopify and has even gotten on the Drew Barrymore show. How cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the Serious Sellers podcast by Helium 10. I’m your host, Bradley Sutton, and this is the show. It’s a completely BS-free, organic conversation about serious strategies for of any level in the e-commerce world.

Bradley Sutton:

And we’re back here in Austin at Market Masters with somebody for the first time being on the show. You’ve probably seen her around Instagram and other places. I can’t believe we’ve never had her on the show before. Kate, how’s it going? 

Kate:

I’m thriving. I really am.

Bradley Sutton:

Alive and thriving. I like it. Now, here’s an interesting thing. Kate before was in the industry as a service provider. She worked at an agency, Incrementum, that we’ve had multiple people from Incrementum on the show before. Back in the day, you might have seen her before. She was always interviewing people at Accelerate and Prosper Show. Actually, I’m going to go back. I was about to ask you about why you decided to go into e-commerce yourself, but I want to take it all the way back. You live in Oregon now. Is that where you were born and raised?

Kate:

Born and raised. I was born and raised in Oregon, and then I was homeschooled from kindergarten to graduating high school. Then I went to community college for seven years, got a bachelor’s degree.

Bradley Sutton:

Hold on. Hold on. Community college for seven years and got a bachelor’s degree. First of all.

Kate:

No. Okay. I went to community college for five of the seven years. I started as a nursing student. I wanted to be a nurse. Then I failed out of nursing school multiple times. Algebra was not my strong suit.

Bradley Sutton:

First of all, why is that a required curriculum of a nursing student? How much algebra are you using as a nurse?

Kate:

I don’t know. I don’t know. I still don’t know.

Bradley Sutton:

But anyways, failed multiple times. That’s quite impressive, actually. Then did you switch majors at the community college level, or did you end up with an AA degree in something?

Kate:

I ended up deciding that marketing was the risky thing to do because I didn’t think that I was going to be able to make money in it. I didn’t think that it was going to be successful for me, so I switched majors. I went to Portland State and studied retail marketing in the sports and outdoors program. I got to visit Nike and Adidas and all these places. I thought that’s where I was going to work. Ended up just getting my degree and leaving, but that’s where I started.

Bradley Sutton:

Portland State. That is a mascot. I do not know. Pilots? No, do you remember? 

Kate:

It’s like a Viking or something.

Bradley Sutton:

She didn’t have much school spirit, so I don’t feel bad. Then what was your first full-time big girl job?

Kate:

My first job was at NetRush, which at the time, it was in 2017, a retailer agency hybrid. Basically, arbitrage was the model, which is I think what we consider it now. But I worked on the advertising team, and over time, I started to specialize in Amazon DSP and media buying.

Bradley Sutton:

When I think arbitrage and things like that, usually those types are not advertising because they don’t own the listing. What kind of advertise? Did they have control over the listings and they were just buying it and reselling it? Because usually our arbitrage people, there is no advertising.

Kate:

Yeah, so it was a wholesale model. We bought inventory and then allocated I think 15% to advertising. It was really complicated. It caused a lot of problems. Honestly, at the time, I think they’ve completely changed their model since. They’re still around but yeah. We had a portion of revenue allocated to advertising and an even smaller portion was allocated to DSP, so we had to be really strategic with that spend.

Bradley Sutton:

That’s actually interesting because you might be one of the first ever on the show out of hundreds of guests where their first real full-time job out of college was already in e-commerce. Usually, people go to college for something else, obviously, because there’s no e-commerce degree per se. They start doing that or they do some random thing, family business, and then 10 years later or five years later, whatever, oh, we discovered e-commerce. Your first full-time job was in it, so that’s pretty cool. Now, then after that is when you work for agency?

Kate:

Yes, yeah. I got to work for NetRush and it was a very Silicon Valley experience. We had the hammocks, we had the nap pods, we had all that. Then I went to Incrementum Digital, which was the pivotal moment, I think, for my career because I started as a team lead there but learned so much about a P&L and contributing legitimate value to a team and building a team at the stage of growth that we were at in the midst of the econ boom post-COVID. I don’t know if my career will ever, I don’t know if I’ll ever get that feeling again. It was the perfect time to be an advertising agency in the Amazon space in 2021.

Bradley Sutton:

Then you rapidly rose to the ranks there. At the end, what was your title?

Kate:

VP Marketing and Partner, Minority Partner.

Bradley Sutton:

Very impressive, very impressive. What was your big takeaways from working at that company for a while and then doing something similar to what I do, being somebody who talks to so many people, so being in the industry that long, talking to so many people, what were your takeaways? Was that what inspired you to go and start your own brand or is it something you always had in mind even when you were working at that other company?

Kate:

A couple things. First of all, I think seven seconds can change your life. Understanding the structure of the seven seconds that can change your life in short-form video was my biggest takeaway from that job because not only did I get the chance to go and interview the brightest minds in e-com for 10, 15, 20 minutes at a time, but understanding how to put that video together and how to build a hook and how to use captions and text and those seven seconds or that first few seconds of the video can change your life. Honestly, that was my biggest takeaway from that job. Aside from that, I think everybody knows I think your network is your net worth, but building those relationships and maintaining them, and even though there’s not necessarily something you can trace back to a balance sheet, just having that, I think I will always attribute the trajectory of my success to building that.

Bradley Sutton:

So yeah, that’s right. I remember you would do those quick-hitting, quick tips as opposed to these long 30-minute…

Kate:

Sam or Brax. Sam or Brax was the genius behind that. I was the face that was like, sure, put me on camera for a while. Yeah.

Bradley Sutton:

Go ahead and say what your brand is, how people can find it, and explain the story from the ideation, how you thought about it, because it’s interesting. You did, which most people, including me, say, oh yeah, don’t do. Don’t do your passion or don’t do just what you need. If you can’t, but here’s a caveat. So you people out there, don’t be telling me, Bradley, gotcha. No. I’ve always said that if your passion and something that you need is an actual need and there’s actual demand for it, then you should. It’s actually better to do something that you’re passionate about as opposed to just finding something random in black box. So guys, don’t unquote me here, but talk about what I like to call a passion product of yours, how it came to be.

Kate:

Okay. I’m not just saying this. I mean this genuinely, I relied on a lot of videos early on because and one of the principles that inspired me to launch it and I’ll go back to the story of how I came up to the idea but one of the principles was when I, I was an expert in search terms, short tail long tail, I noticed that in the period space, the long tail was so limited and when you look-

Bradley Sutton:

Hold on. Period she means you know, female. Not that period.

Kate:

Menstrual cramps like horrible, horrible experience. But the long tail was so small and I remember something you said was when you look at that search results page, if everything looks the same, it’s green. That’s your green light. That’s the opportunity is combining that with your idea and the idea that I had came from a moment when I was breastfeeding my daughter. She was just born, trying to hold up the heating pad on the front, on the back, and I was sitting on one as well. I remember thinking I cannot believe that there’s, I go to Target. I was in a big city at the time. There was a little bit of a postpartum aisle that existed at the time, but it was very, very new. I remember thinking if this isn’t on Amazon and if this product isn’t in Target, if I don’t move now, someone else is going to move because this idea, I’ve heard it from friends. I’ve heard it from colleagues. I ended up, I tore a bunch of heating pads apart and I sewed them back together in the shape that I wanted. I tested my sample for about six months before I ended up taking my insight that I got from my job and posting a seven second video to Sabrina Carpenter’s Espresso song. It immediately went viral. When that happened, it came down to a choice between either you collect these emails and you launch a brand or you just continue on the path that you’re on. I ended up posting another video and building just a basic landing page to collect emails to say, we’re going to launch this product one way or another. Give us your email if you’re interested. We collected I think 1,500 emails on the second post. The second post I made to TikTok that also went viral. Then from there, the rest is history.

Bradley Sutton:

Can you say the name of the brand just so as people are listening to this, they can look it up?

Kate:

It’s confidential. I’m just kidding. I tell everybody.

Bradley Sutton:

First of all, that’s interesting you just said that because that to me, I’ve seen a small shift in this. Maybe it was because in the old days, so many people were like mom and pops in the Amazon world. More than half of our guests, which is in the last six months, more than in the last four years combined have mentioned on the podcast their brands. People here I talk to, they’re all open. That’s such a shift for five years ago where everybody was like, oh no, I can’t say what my brand is.

Kate:

The only reason I’m so, there’s another word for it, but bold with sharing my brand and sharing everything about it is the most successful people I know and that I’ve observed are so open with that because they’re so bought into the abundance mindset. They’re like, if there’s enough for me, there’s enough for you, there’s enough for all our friends. My brand is Reb Relief, R-E-B, relief. It stands for relief for everybody. The reason I chose that was because visually and from a marketing perspective, I knew that we had to go against the grain and rebel. When I’m thinking about branding and I’m thinking about the archetypes, Jung’s 12 archetypes that you can choose from, the outlaw, just based on where we’re entering the category and where the category exists right now, that seemed to be the most fitting. Being rebellious and having something like Reb Relief seemed very fitting.

Bradley Sutton:

What year did you do your first production run and how much money did you have to get together? What was the source of that? Did you do any other Kickstarters or anything like that?

Kate:

Yeah. 2025 was when I sent my first wire with shaking hands and a sweating forehead. It was so scary. It was $60,000. I remember thinking, double, triple, quadruple check the numbers on the account because if you wire $60,000 to a stranger, it was just the most terrifying experience. In order to get those funds, I tried Kickstarter at first. I poured a bunch of money, credit card debt, and it wasn’t even an SBA loan. It was a local small credit union gave me a $25,000 loan to launch. I put a bunch of money into advertising. I want to say like three to five grand to try to get awareness for a Kickstarter campaign. Three days before the campaign, Kickstarter came back after I had put all the creative in, loaded all of the offers in. They said I couldn’t use their platform for a product like this because it was period pain is a disease, considered a disease, which was a blessing. For about 24 hours, it was the end of the world. Then it became our marketing angle. For those first seven seconds of the video, that was our hook was Kickstarter thinks that periods are disease, but it’s something that happens to everybody. So I was able to take that. Thankfully, at the time, my mentor, Leron, gave me, he was like, okay, just look for a little plugin on Shopify. I’m sure there’s something that pulls in that’ll take cash up front as a preorder. We found something that’s called pre-product in Shopify. We still use it to this day when we run out of stock, which is still often, but we use that to generate the first 1500 pre-orders. Then from there, I also took on investment from a couple people. I think I gathered like 60 grand for the first purchase order total.

Bradley Sutton:

So this 60 grand is before even advertising and other fees. This is strictly for the product.

Kate:

Our price point at the time was $45. Our price point now is 110. Well, I think 119, and then our AOV right now is 110, but it was priced way too low. I thought at the time, because of the cogs, it worked out. It turns out it was not even close. But yeah, I was able to generate some of the cash from pre-orders and some of the cash from investment from strategic advisors who I thought would be very, very helpful.

Bradley Sutton:

Awesome. Awesome. All right. So the product came in and then you launched it on Amazon like everybody else does, right?

Kate:

So no. So I’m still not on Amazon. This is because this was back in 2025, which is a year and a half ago. But TikTok shop had started to take off. The reason I chose the colorways that I chose was because I knew visually this product would be so well suited for TikTok shop. And so this was, I think, towards the end of the Amazon launch era. And someone told me to wait until you had branded traffic on Amazon to even consider launching there. And at this point, especially because we are trying to enter the and position ourselves as a premium product or premium offering in a blue ocean, Amazon is more of a luxury. We just crossed our first million dollars for the next maybe even 5 million. I don’t know that Amazon makes sense.

Bradley Sutton:

So was the launch done on TikTok shop or Shopify?

Kate:

Shopify. Shopify, because we were able to collect pre-order. We’ve been out of stock for the majority of the last year and a half, which is insane. And I’m learning, even though my whole career is in advertising, I’m learning so much about CAC, cash flow, AOV, cart size, all of that. And so what I know about Amazon is that Amazon doesn’t tolerate the out of stocks like Shopify and even TikTok do because I can still run ads on TikTok with really good creative and drive traffic to my DTC site. It’s not as profitable as my meta ads. But with Amazon, I don’t want to get on that platform until I’m ready to be there consistently without out of stocks.

Bradley Sutton:

But for much of this time, this has now been your main income. This is like how you sustain your family, right?

Kate:

Yeah. Which is after 10 years in the corporate space, I feel more myself than I’ve ever felt. It’s because it’s like you really rely on your own ability to execute. Everything comes down to your ability to solve a problem. And so it’s just, yeah, I love it. I’m addicted. It’s so fun.

Bradley Sutton:

Not just anybody can launch without Amazon, without TikTok shop on Shopify and do over a million dollars. And not even in a full year’s worth of time. So probably if you had invested $300,000, you’d probably have done $5 million or something like that. So what are the biggest factors in your success? Was it all from advertising? Was it all building the list? I’m sure it’s not just one thing, but how in the world was a first time online seller able to scale one product line up to this much so fast?

Kate:

We were lucky enough to find a blue ocean is one thing and we have a utility patent. So those are two of the first things I did once the video went viral. The first $10,000 I spent was on a utility patent. The next $10,000 I spent was on a qualified product development agency. So the product is good and the product is protected. So those were two boxes that I checked very early on that to this day, I’m so grateful that I did. Then this is also going back to the abundance mindset, something that I encourage female entrepreneurs and just entrepreneurs in general to consider. Period pain itself, the barrier to entry is taboo. And if you think about marketing and selling a product, the pain point is what you’re solving with an offering or a product and that’s the game.

Bradley Sutton:

Pain point, pun intended.

Kate:

Literally. You know what’s insane though? This is the most well known and recurring pain point in all of history, but it’s the most underserved. And I think the biggest mind frick or mind F was that it is that underserved and there is that big of an opportunity. And what differentiates us just as an e-commerce business, if you’re throwing us into the ring with all the other categories, we have that taboo to our advantage and that taboo is where the money’s made. That’s where marketing exists, is on the edge of what people are comfortable addressing. And so I think because it’s so easy to go viral in that space, because controversy fuels views, I think that’s just been our edge and it’s going to continue to be our edge until that taboo is lifted, which I do not believe is going to happen in my lifetime.

Bradley Sutton:

Awesome. So first important thing, protect what you’re doing so that it doesn’t just get saturated right away. But even with that, sales come from eyeballs, it’s traffic. What has been your biggest traffic drivers? How much of this is paid? How much is just videos, random videos going viral? Has there been press on you?

Kate:

Yeah. So we, I honestly would describe our marketing as a little bit lazy and that’s on me because we have that easy taboo virality to our advantage. We were discovered by the Drew Barrymore Show twice and so we were featured on the Drew Barrymore Show twice. Did not translate to sales, which was a lesson for me because I was like, oh my God, this is it. I’m going to go buy a Tesla. I’m done. Zero lift from that episode that aired. But the credibility and the ability to have that in our ads ended up increasing conversion and so using that and taking that and leveraging it long-term.

Bradley Sutton:

That’s kind of similar to NeuroGum. When Joe Rogan was mentioning NeuroGum and then they started using that in their TikToks and stuff, like a clip of Joe Rogan, that’s when things just started taking off.

Kate:

Well, it almost doesn’t matter until you use it in your meta ads and that’s what I learned was it doesn’t. She’s very well known. She’s very well distributed on the internet, but until you legally and strategically leverage that creative, it doesn’t matter.

Bradley Sutton:

How are people finding your website, paid ads? You just mentioned a Drew Barrymore clip, so I’m assuming you took that and turned it into a meta ad or something like that. Stuff like that, what percentage of that is? Are you doing Google ads or are people… Do you have a big Instagram or TikTok following where people are then finding your website, et cetera?

Kate:

Yeah. It started with a few viral videos and founder-led content always outperformed everything else and still to this day, even with some of the UGC that we’ve had submitted, the founder-led content drives the majority of our sales and meta is the only platform really that we push right now. We had a moment with TikTok shop where we were doing well with ads, but then when we went out of stock, I didn’t cancel the orders correctly and so we were shadow banned for about seven months. Just got back on TikTok shop, it’s a different algorithm and it’s been completely… I think we did 75K on TikTok shop before we were shadow banned and then it’s just been pulling teeth to try to get it back and so meta advertising has been the focus and just consistently as a founder posting random, authentic, creative about the product, making sure at least twice a week to post something that is very high funnel like, hey, I’m Kate. I made this product. This is who I am. This is my story. Either seven seconds or 30 seconds, nothing longer and then posting other stuff that once those new customers find our Instagram profile or our TikTok profile, they can dive into and this is my day in the life or this is what I’m going through at the moment. That has seemed to work just as a business that brings most of our revenue from Shopify.

Bradley Sutton:

Now, we’re at Market Masters. Like I just said, this is my first. You were here last year and were actually on what is called the hot seat where you get your business picked apart by experts. What were some of the unlocks or takeaways that has helped you in the last year since last year’s Market Masters?

Kate:

The only reason I bought the Market Masters ticket last year was because the year before I won a mini ticket and it was back when I was still in the ideation phase for Reb and I had a room. It was down in the foyer. I had a room of maybe 35 people. You could hear a pin drop as I was explaining my story, the product that I had and we had just gone viral and I think we had just started to accumulate pre-orders at that time. I remember making a vow to myself that I’m going to come back in a year and I’m going to buy that hot seat because I’m going to be able to afford it with the business, the revenue from the business. And I did and I came back and it was worth every penny, every penny because not only did I get great advice about the terms that I’m negotiating with my manufacturer and the advertising strategy that I’m deploying but the people that I could call at 3am when I’m like, oh my god, I’m ruining my business. This is, I don’t know what I’m doing. I don’t know. This is the problem. I think that, yeah, these are lifelong friends for sure.

Bradley Sutton:

Tim Cynova Love it. Love it. Now, something I learned about when we went out to dinner with the group last night was that I assumed or wrongly, you know what they say about assuming that you weren’t using Helium 10 because she was not on Amazon and not really on TikTok shop and not on Walmart, like all the platforms that we currently do. But you said, no, I do have Helium 10. So why, for somebody who wasn’t on Amazon, have you been using Helium 10?

Kate:

Okay. So the most exciting thing to me now in the position that we’re in is that I know so many people who are just starting out that are using Helium 10 to validate a product idea. And because what excites me the most is that our audience is hungry for iterations on the product that we have and deciding with data what those iterations are going to be and why. And particularly because we, I want to go fast and I want to grow fast. And I think we have to grow fast in the category that we’re in. Being able to validate those moves with data and being able to understand the tool that I’m using because I’ve used Helium 10 since 2017, like OG, OG, like that has been so valuable. And I use Helium 10 every once in a while, even just for my friends to be like, listen, there’s a better product out there. Like, you know, even just like when they’re buying products, like as a consumer, I use Helium 10 all the time though. Most of the time it’s to, it’s to look at a keyword to understand in proportion to where the long tail was five years ago in the period category where it’s at now, or to look at what kind of demand exists for my brand. And then what kind of demand exists for an idea that I have and being able to benchmark those ideas against each other and say, this one’s probably going to be more profitable this early on versus this other one that’s going to be a long-term play.

Bradley Sutton:

Awesome. Awesome. All right. Next year, Market Masters, or maybe next year when we have you back on the podcast, what would you like to be able to tell everyone that you accomplished over the next 12 months or so?

Kate:

I want to be able to do a backflip by the next year. I honestly, that’s my genuinely, I genuinely, I’m trying to, I haven’t even attempted, but that’s one goal I have. And then by next Market Masters.

Bradley Sutton:

If she comes back on the show with a neck brace, you guys know what happened then.

Kate:

No, no, no, no. No, I’ll do it smart. But like, I think by next Market Masters a year from now, I definitely want to be in brick and mortar. I want to be in retail because my goal is to, is to be the brand name in this category. And I think the most meaningful benchmark of progress would be to be in a CVS or a Target or a Walmart. Yeah. I think to just for our brand name to be known, at least in the US in that manner.

Bradley Sutton:

I have a question. Like, so, you know, how much relief to your body, your product brings, right? How much, about how many units have you sold lifetime?

Kate:

14,000.

Bradley Sutton:

How does it feel to know that there’s 14,000 women out there every month, you know, for the last year, you know, the ones who have had it for a while, who are having that relief because of you and that something that you created?

Kate:

I know without a doubt that my soul came to earth to experience the feeling that I get from knowing that there are 14,000 women or some in that range, taking a deeper breath. I think that that is, I will die on that hill. And I genuinely, I mean that genuinely. And I think that knowing that that moment of alleviation exists for at least even a thousand people, it fuels me.

Bradley Sutton:

Guys, the, the, the feeling, I mean, I don’t have that much of a feeling knowing that there’s 14,000 coffin shelves on people’s walls out there, but, you know, but it still is a good feeling. But imagine if you actually create something that brings relief, you know, that, that like a supplement, you know, that helps not cure people, but, but, you know, like helps alleviate symptoms of something. It’s like, uh, it’s a, it’s an amazing feeling to be able to do that. And guys being an e-commerce seller is one of the few ways where you can have that, that kind of impact. And she’s just getting started at 14,000, nothing, you know, this number is going to be 14 million one day.

Kate:

Crazy. It’s crazy. Like I hear these people talking about $150 million business and I’m like, like, this is my first million period. Like this is, and the, the mental, the personal development that has been required of me to get to that million dollar number is like, I just can’t even fathom what 150 million would be like. Yeah.

Bradley Sutton:

All right. Well, you guys are going to follow her path to 150 million over the next few years on this show. We said it right here. All right. Well, thanks Kate for sharing your inspiring story. And actually I was going to make this like a, you know, like a partial episode, but there’s so much good stuff. I might have to like make this a standalone episode. It was so good. So thank you so much. And, um, thank you for not making me get a tattoo. Like last year here at market master, she was having literally get tattoos. She brought a tattoo artist.

Kate:

It was all, it was all by their own volition.

Bradley Sutton:

Okay. All right. Well, and thank you for not jumping on top of the table last night at dinner. I heard she did that at a previous Nashville, so it was warranted.

Kate:

Okay. Okay.

Bradley Sutton:

If you guys ever want to have crazy stories in the industry that you’ll never hear anywhere else about tattoo artists and purposely getting kicked out of Nashville bars, hit her up at, are you going to be at Accelerate?

Kate:

I will be at Accelerate. It’s yeah, it’s four hours from my house. So for sure.

Bradley Sutton:

Okay. Find her at Accelerate or maybe at Prosper next year. She’s never ending source of great stories. And if you’re a woman out there who wants to get a little bit of relief, say the website again, please.

Kate:

Rebrelief.com.

Bradley Sutton:

And get that pre-order if it’s not in stock because she doesn’t know how to manage your inventory.

Kate:

So, uh, I don’t, I don’t, it’s okay. I outsource that. It’s fine. We’re figuring it out.

Bradley Sutton:

All right. But Hey, all right. And I’ll take you guys word for it for the relief, but I’ve got some, um, I’m like, when am I going to get sciatica? I have gout. I’ve got my own, uh, issues myself. So I might need to think of something for the good. That gout was like the most painful thing. I’ve ruptured my Achilles tendon. I’ve had a bad, I’ve had herniated disc. Um, I’ve had a heart attack and yeah, I’ve have, I’ve died and gout guys. That is my number one thing.

Kate:

That was actually how I started in supplements on Amazon was gout supplements. It was legitimately, I know those keywords in and out.

Bradley Sutton:

I’ll never forget. I thought like my foot was broken. I was like, how can this happen in the middle of the night? Once a doctor to get x-ray and I was on crutches because I literally could not, cause I was like, Oh, it’s broken. So I can’t put any pressure on this. It was like, Oh no, you’re not, it’s not broken. You have gout.

Kate:

I’m like, Yo wait, I feel like I have gout now. I feel like I might need to go. I’m going to Google it after this.

Bradley Sutton:

So that’s why I don’t drink beer too much anymore. I try not to, I can only have red meat like maybe once every other day and stuff. And I have to carry pills with me because I never want to have that pain again, but maybe, you know, some kind of heat pack.

Kate:

Wow. I’m going to Google gout symptoms after this cause I think I might have gout.

Bradley Sutton:

All right, Kate, we’ll see you at Accelerate. We’ll see you guys there too.


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VP of Education and Strategy

Bradley is the VP of Education and Strategy for Helium 10 as well as the host of the most listened to podcast in the world for Amazon sellers, the Serious Sellers Podcast. He has been involved in e-commerce for over 20 years, and before joining Helium 10, launched over 400 products as a consultant for Amazon Sellers.

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Published in: Serious Sellers Podcast

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