Helium 10 MCP: The Only Marketplace Intelligence MCP With Data That Amazon Can’t Give You   

I tried to build my own MCP so Claude could talk to Helium 10.

— Leo Sgovi, Technical Amazon Seller  

You shouldn’t have to build it yourself. Starting today, you don’t. 

The Helium 10 MCP Is Live! 

The Helium 10 MCP connects your AI agent directly to the data that’s been locked behind your dashboard: keyword intelligence, ad performance, rank tracking, profitability, inventory — all queryable in a single tool call. 

This isn’t a chatbot bolted onto a dashboard. It’s a stable, production-grade data layer — the same data powering $7B+ in monthly Amazon GMV across 4.5 million businesses — now available as a first-class endpoint inside Claude, ChatGPT, Cursor, or any AI platform that supports MCP. 

And it’s built on data Amazon can’t give you. 

The Problem It Solves  

The workflow problem isn’t a lack of data. It’s that the data lives in the wrong places. Seller Central for one thing. Helium 10 for another. Your ad console somewhere else. Every switch means context gets lost. Every export is stale before you paste it. Every morning starts with a login you shouldn’t need. 

You’ve built workarounds — scrapers, Power BI connectors, custom scripts. They hold until they don’t. The Helium 10 MCP replaces the workaround with infrastructure. 

What’s Inside the Connection   

The Helium 10 MCP ships with tool sets across six core domains: 

Keyword Research MCP, powered by Cerebro and Magnet  —  get_keywords_by_asin · get_keywords_by_keyword · analyze_keywords 

Pull competitor keyword histories, search volumes, and reverse-ASIN intelligence directly into your agent. No scraping, no exports. 

Keyword Tracker MCP  —  keywords_tracking · competitor_keywords_tracking · keywords_new_suggestion 

Live rank data, queryable on demand. Overnight rank deltas, competitor movements, keyword suggestions. 

Helium 10 Amazon Ads MCP 

Prior-day campaign data: ACoS, CTR, bid performance, keyword match analysis — surfaced without opening a single dashboard. 

Profits MCP 

Net margin per ASIN, FBA fee breakdowns, return rate data. Set a threshold; your agent flags the moment an ASIN breaches it. 

Inventory Management MCP 

On-hand units, sell-through velocity, days-of-cover calculations across your full FBA catalog. 

Product Research MCP, powered by Black Box 

Market-level data including competitor OOS detection — so when a competitor goes out of stock on a keyword you rank for, you know before the window closes. 

Listing Analyzer MCP 

Listing quality scores for your ASINs and competitors, week over week. 

What You Can Build Starting Today   

These aren’t hypothetical. They’re the workflows Diamond sellers are building on day one. 

Morning rank digest — zero logins required 

A skill triggers at 7am → calls Keyword Tracker MCP for overnight rank deltas → flags drops greater than 5 positions → Claude writes a plain-English digest with top 3 actions → delivers to email or Slack. You get the brief before you open your laptop. 

Nightly worst-campaign flag 

Skill pulls prior-day campaign data via Ads MCP → ranks by ACoS → isolates the bottom 3 → Claude diagnoses the root cause (CTR issue? keyword mismatch? bid too high?) → sends one recommended fix per campaign. You wake up knowing which campaigns are bleeding, not hunting for them. 

Weekly competitor keyword gap report 

Skill calls Cerebro MCP to reverse-ASIN 3 competitor ASINs → Claude finds keywords they rank for that you don’t → ranks by search volume and opportunity score → outputs a CSV gap list with a 3-bullet summary. The analysis that used to take a VA three days runs as a prompt. 

Margin erosion alert 

Set a threshold — say, net margin below 10% or ACoS above 35%. Skill polls Profits MCP nightly → Claude compares current margin per ASIN against your threshold → flags breaching ASINs with a root cause diagnosis (FBA fee increase? Ad spend spike? Return rate jump?) → sends the ASIN name, current vs. target margin, and one recommended action. 

Competitor OOS opportunity scanner 

When a competitor goes out of stock on a high-volume keyword, it’s a window — but only if you know in time. Skill calls Black Box MCP using the OOS filter → Claude identifies competitors that have gone OOS in the last 7 days on keywords where you also rank → scores each opportunity by estimated revenue gap → emails a ranked shortlist with how long the window typically lasts. 

The Data Advantage   

Helium 10’s advantage isn’t the MCP. It’s a decade of proprietary data depth: keyword index breadth, historical ranking trends, reverse-ASIN intelligence, ad auction signals, and profitability calculations that go beyond what Amazon surfaces natively. 

“Having the AI be able to access [Helium 10 data] without us downloading reports manually every time is huge.”  
 
– Abe Chomali, XP Strategy (Amazon PPC Agency) 

When your AI reasons over Helium 10 data, the outputs hold up when you put money behind them. That’s the difference between an analysis that informs a $50K ad decision and one that doesn’t. 

Pricing 

Included with Helium 10 Diamond at no extra cost. No per-query pricing. No metered API calls. No surprise charges after you’ve built a workflow on it. You build on it once and it stays. 

How to Connect 

1. Log into your Helium 10 account (Diamond required) 

2. Navigate to Account Settings → Integrations → MCP Connector 

3. Complete the OAuth flow 

4. Add the endpoint to your Claude MCP configuration 

5. Start querying 

Total setup time: under 60 seconds. 

The Helium 10 MCP is live July 16th. If you’re already using Claude for your Amazon business, the connection is waiting. 

The Helium 10 MCP Connector is available exclusively to Diamond plan members.