Boost profits & expand market share with the only solution designed for Brands & Agencies. Learn More!

4 Easy Steps to Get Started with Helium 10

New to Helium 10? Well, you’re in the right place.

Welcome to the Helium 10 quick start guide! As the title suggests, this guide is geared towards new Amazon sellers or Amazon sellers with some experience who are new to Helium 10.

Think of this as the package insert you get when you buy a new smart TV. We know you don’t want to read about the entire history of TVs in 12 different languages. You just want to get going as quickly as possible.

To make that easier for you, we’ve outlined how to get started with all of the right tools. Below, you’ll find:

We suggest bookmarking this article regardless of what stage your Amazon business in. That way you can follow the instructions here once you’re truly ready to dive in and start selling on Amazon.

Search volume, Amazon product research, relevant keyword tracking… the world of finding (and sustaining!) an Amazon FBA product is vast. At Helium 10, we pride ourselves on helping you navigate it.

Ready? Let’s get started.

Step 1: Sign Up For Your Free Helium 10 Account

First things first, get started with a free Helium 10 account. There is absolutely no cost to register your account and start using the tools – no credit card obligation or anything like that.

Helium 10 Home Page

Just hit the blue “sign up for free” button, enter an email and password, and follow the email verification instructions we’ll send to your email address.

As an aside, we happen to have an outstanding customer service team. If at any time you have questions during this quick start guide, drop us a line at [email protected] and our customer service team will be happy to assist you.

P.S.: They’re available around the clock, 24/7, so you can reach out to them at any time!

The Helium 10 Dashboard

Once you’re registered, you’ll be inside the Helium 10 dashboard. It’s a bit overwhelming at first, but you’ll notice a top bar, a left sidebar, and blocks of tool information in the center of the page.

helium 10 dashboard

We want to make your workflow as easy as possible, so we’ve arranged things to coincide with your Amazon selling journey. The left sidebar will bring you to the seller tool, you’re looking for.

  • Product Research – Including Black Box, Helium 10’s premier product hunting tool for Amazon and niche discovery tool.
  • Keyword Research – Including Cerebro, our reverse ASIN lookup tool. Amazon keyword research is the key to ranking on page one of Amazon search results… you’ll want to keep Cerebro handy at all times.
  • Listing Optimization – Home to Scribbles, perhaps the easiest to use Amazon listing optimizer ever created.
  • Operations – This is where you’ll find Alerts, the Amazon product protection tool that monitors your listing 24/7 to detect (and help prevent) product counterfeiting.
  • Analytics Profits serves as your headquarters for maintaining the one metric Amazon sellers care about most. You guessed it… your profits.
  • Marketing – Home of Adtomic, Helium 10’s NEW Amazon advertising platform specifically designed to maximize ROI and minimize wasted time.

Don’t worry, you don’t need to go through every single tool in order. But they’re always there if you need them.

You might also focus on certain tools more than others, or ignore certain tools outright.

That’s the beauty of it! Helium 10’s tools adapt to your needs, not the other way around.

BONUS: Have you downloaded the Helium 10 App yet? It’s the perfect way to get all the data you need about your Amazon FBA business right at your fingertips.

Now since this is the quick start guide, we’re not going to get too in-depth about the purposes of each tool. We’ll move on to what else you’ll need to get started with Helium 10, but if you’d like a more detailed rundown of each tool in the flow, see the summary page here.

Step 2: Get the Chrome Extension

The free Helium 10 Chrome extension is the next thing to add to your toolbelt.

helium 10 chrome extension

Click here to go to the Helium 10 Chrome extension’s download page, or search for “Helium 10” in the Chrome web store.

The extension is free and acts as an automatic popup guide that you can enable when browsing the Amazon marketplace. Inside your browser, the extension displays at-a-glance summaries of relevant data, like monthly sales history, pricing history, ranking, product review analytics with keyword search term capabilities, and more.

helium 10 xray - amazon product research

You’ll also be able to use the Helium 10 Chrome Extension’s Profitability Calculator to copy ASINs (Amazon Standard Identification Number) for quick data compilation, calculate potential profit margins, and quickly source products from

Interested in going deeper into the Helium 10 Chrome Extension? You can learn more details about our Amazon Chrome extension’s capabilities.

Step 3: Get Educated With Our Pro Training Videos

We know the wealth of information available to you once you sign up for Helium 10 is pretty overwhelming! Knowledge is power, however, and we wouldn’t want to leave you unequipped for the Amazon selling journey ahead.

Our Chief Brand Evangelist and Director of Training, Bradley Sutton teams up with other Helium 10 experts to bring you detailed tutorials to walk you through the features of each of our tools. We also show you how to apply that knowledge to different tasks and strategies.

Bradley, ready to educate you on said detailed tutorials.
Here’s Bradley, ready to educate you on the details.

Access the Pro Training page here, or find it in your dashboard at the bottom of the left sidebar.

Each individual Amazon sales tool comes with its own set of Pro Training videos that you can watch, pause, and replay as many times as you need. We don’t just want you to know our tools. We want you to understand how to use the Helium 10 tools and apply their capabilities to your business goals.

To get a taste of what Pro Training offers, we suggest starting with Black Box and ‘how to find a product to sell on Amazon!’ Who knows? You might find your winning product after this tutorial!

Step 4: Take the Freedom Ticket Course

If you’re new to Helium 10, you may not have heard about our Freedom Ticket course. This alone is enough to justify joining Helium 10, but if you’re unconvinced, read on.

Freedom Ticket is your all-in-one course for learning every detail about how to set up and run your Amazon business. It’s perfect for complete beginners or for the Amazon seller needing some review who wants to improve upon their fundamental knowledge.

The best part right now is that we’re offering the first two weeks of this comprehensive eight-week course at no cost.

Don’t believe us? Click here to experience the first two weeks of the course, free.

Just like Helium 10 offers an all-in-one tool suite, Freedom Ticket is all-inclusive in its knowledge. We believe the perfect formula for e-commerce success is strategy + data. Kevin King brings the strategy, and Helium 10 brings the data.

Kevin King and Bradley Sutton
Pictured (from left to right): Strategy, Data.

Kevin King is your personal mentor throughout the course. He’s a serial entrepreneur who’s been in the e-commerce space since its earliest days in the mid-90s and is well-known and respected in the Amazon space for his knowledge.

Freedom Ticket leaves no stone unturned. We deep dive into every aspect of Amazon business you can dream up:

  • Inventory
  • Sourcing
  • Supply
  • PPC ad campaigns
  • Listing setup and optimization
  • Amazon product launching

You name it, we got it.

Freedom Ticket works by building a thorough understanding of the fundamentals of running a business, as well as developing an intimate familiarity with the way the Amazon marketplace works. It also incorporates Helium 10 tool strategy into its teachings so you can get the most out of your study time.

For the new Amazon seller, there’s no better place to start learning.

Ready, Set, Sell!

And there you have it! We hope you enjoyed our quick start guide to jumping into the data-rich world of Helium 10. We know the information can be a bit much at first. But with enough research and resources (all of which we gladly provide), you’ll be on your way to your first viral launch in no time.

In four simple steps, you’ll be on your way to researching your product niche, calculating your profits, sourcing products, learning the supply chain, putting together a quality listing, and more. The sky’s the limit when it comes to being an entrepreneur and Amazon FBA seller.

Unsure whether a specific Helium 10 tool is included in your plan? Visit our pricing page to see what you have access to!

As always, keep #CrushingIt!


The Helium 10 Software Suite will allow you to gain an unfair advantage over your competitors as it was designed and battle-tested by Amazon's top sellers. So if you want more sales, more time, lower PPC costs, and if you want to discover hidden keywords your competitors don’t use then start using Helium 10 -- the same tools top Amazon sellers use on a daily basis.

Achieve More Results in Less Time

Accelerate the Growth of Your Business, Brand or Agency

Maximize your results and drive success faster with Helium 10’s full suite of Amazon and Walmart solutions.

Accelerate the Growth of Your Business, Brand or Agency

Software for Amazon FBA and Walmart Sellers