Amazon Keyword Metrics: Sort Keywords Efficiently in Magnet

Amazon keyword metrics in Magnet 2.0, using column headers, help sellers sort through listings more effectively.

Usually, when investigating a certain product, sellers rely on a seed word to generate information. The outcome is often a deluge of terms and phrases that aren’t always related to what sellers need. Amazon keyword metrics address this issue for sellers.

Having specific criteria by which to conduct a search can reduce the results to a more manageable volume of data. It can also produce more reliable keyword listings relative to Amazon.

Magnet 2.0, the Amazon reverse keyword search tool, has multiple ways to look for targeted keywords. While each feature within the software is unique in how it helps in product research, the column headers sift through the information to present it in a way that’s more tangible.

Helium 10 Magnet

To see how the Magnet 2.0 column headers list the keywords for a particular listing in the Amazon keyword metrics, watch the video tutorial below:

As always, enter the seed keyword for the product you want to research in the keyword search box at the very top. Then set the marketplace to Below the main filters are categories separated into columns that provide additional information about the listing. These include:

  • The keyword phrase itself
  • Magnet IQ score
  • Exact phrase search volume
  • Broad phrase search volume
  • Sponsored ASINs
  • Headline ASINs
  • Competing products
  • CPR total giveaway
product research tool

Each category can be used to sort the listings as needed from high to low or low to high. Clicking on each column header sorts the listings for the different categories. The Magnet IQ score gives the exact phrase search volume with the highest IQ scores.

Amazon product research

The exact phrase search volume sorts the top keyword phrases, which is searched from largest to smallest or vice versa.

Amazon keyword metrics

Alternately, the broad phrase search volume provides more generalized phrases.

Amazon product research

Sponsored ASINs show which keywords have the most ads.

Amazon Product Research

Headline ASINs, on the other hand, show which keywords have the MOST headline ads.

Helium 10 Magnet

The competing products column shows how many listings are similar to the one searched.

Helium 10 Magent

The CPR total giveaways and CPR daily giveaways provide an account of how many deals are used in launching a similar product.

Amazon Product Research
Helium 10 Magnet

If you’re not a Helium 10 member yet and you sell on Amazon, what’s holding you back? Sign up here today to take advantage of this toolset:

Get more Helium 10 updates from our Facebook page:

Want to see more Helium 10 Pro Training tutorials? Check out the rest of our videos on the Helium 10 YouTube channel!

Do you have more questions about Magnet and the Helium 10 suite of software tools? Let us know in the comments below!


The Helium 10 Software Suite will allow you to gain an unfair advantage over your competitors as it was designed and battle-tested by Amazon's top sellers. So if you want more sales, more time, lower PPC costs, and if you want to discover hidden keywords your competitors don’t use then start using Helium 10 -- the same tools top Amazon sellers use on a daily basis.

Published in:

Achieve More Results in Less Time

Accelerate the Growth of Your Business, Brand or Agency

Maximize your results and drive success faster with Helium 10’s full suite of Amazon and Walmart solutions.

Accelerate the Growth of Your Business, Brand or Agency

Software for Amazon FBA and Walmart Sellers