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Amazon Explore: A New Way to “Travel”

Amazon Explore brings a new way to see some of the most exotic places in the world LIVE from the comfort of your sofa. What's it all about?

If I told you 15 years ago that it’s possible to take a virtual trip to Peru from the same website you buy toilet paper from… would you believe me?

Think back to the last time you took a proper vacation. If you’re like 83% of Adults in the US, it hasn’t been since at least March of 2020.

Statistic: Share of the public that have not taken a vacation in the United States since March 2020 | Statista
Find more statistics at  Statista

Now, many would make the case (a strong one) that the travel industry and the way we experience new things at large was already undergoing a millennial metamorphosis, well before the year of the quarantine. Between the rise of AirBnb and virtual community platforms like Twitch, the marriage of travel and livestreaming was inevitable as it is intriguing. 

When I tell you Amazon is one of the first to make such a marriage widely accessible to the public and monetize it for e-commerce hosts, is it really a surprise? 

Introducing Amazon Explore – a new way to experience the world by finally using computer screens as they were intended… as windows.

What is Amazon Explore?

Imagine logging onto Amazon, clicking a button to sign up for a virtual tour of Italy, and in a matter of minutes experiencing the Rialto Bridge and canals of Venice… without ever leaving the comfort of your bathrobe at home.

amazon explore

That’s what’s at the heart of Amazon Explore. Delivering authentic (and interactive) cultural experiences via remote live streaming.

  • Feel like shopping in London’s Soho district? 
  • Maybe you’re hungry for the culinary history of Argentina (and want to learn how to make genuine empanadas).
  • Perhaps you just want a casual, up-close encounter with the wildlife of Costa Rica.

This is an Amazon-curated selection of virtual travel experiences around the world, made accessible to everyone with an internet connection and a credit card. Is it the same as experiencing these things first hand, in person? Of course not. But not everyone has the means to hop an international flight and take a week off work.

Amazon Explore offers guests a plethora of virtual experiences led by local experts across North America, Central America, South America, Europe, Australia, and Asia.

Though Amazon Explore is still in its early stages of development, there are plenty of bookings available right now. Activities you will traditionally find while browsing Amazon Explore include:

  • Cooking lessons
  • Personal shopping experiences
  • Guided tours of key cultural landmarks
  • Wildlife encounters
  • Local crafting lessons
  • Historical expeditions
  • Visits with rescue dogs
  • And more

For more detailed information about Amazon Explore, check out the official FAQ page. Here you’ll find info on system requirements, cancellations, technical issues, and what to expect during your experience.

Now that I’ve effectively stoked your wanderlust, let’s take a look at the booking process. It’s actually very simple…

How Does Amazon Explore Work?

When you visit the Amazon Explore page, you can browse bookings by price, new experiences, or by region.

amazon explore
amazon explore

When you find something that piques your interest, click on the booking to see some valuable, expanded information. This is where you can read up on what your tour will include, who your host is, and device specifications required for the best possible experience. Select bookings may even come with “experience kits” containing curated items that will enhance your tour or lesson.

Amazon Explore hosts are “tour guides, wellness coaches, artisans, chefs, stylists, or anyone with a skill or adventure to share.” All hosts are English-speaking as well. While you shouldn’t expect the next Anthony Bourdain, Amazon Explore seeks to give you hosts with relevant expertise and local insights about the destinations/culture you are interested in. As with any online purchase, read your host’s biography and customer reviews before booking your Amazon Explore experience.

And make sure to consult your map before you go!

amazon explore

If you like what you see, book your time slot and mark your calendar! You can find your booking time in the “Orders” section of your Amazon account, as if you purchased a product.

When your scheduled time rolls around, your host will live stream directly to you – one on one (or whoever else is in the room with you). However, this is not merely a passive viewing experience. If it was, you’d mine as well go watch a 4k video of Italy on YouTube right?

Amazon Explore allows for an interactive experience between host and guest. Ask your host questions, snap photos, talk to local artisans you may run into by chance, and shop online for souvenirs… all live from your virtual adventure. Items you purchase from your host are all handled securely through Amazon’s payment system (everything is already tied to your Amazon account). 

See something that catches your eye? Tell your host and point it out…

How often is it that you get a personal, one on one tour of somewhere halfway around the world with live access to a local expert who can answer your questions on the fly?

Tours are two-way audio, but one-way video – so you can enjoy the Australian Outback in your favorite PJs. 

Courtesy of Sydney Guided Tours

Can I Make Money as a Host?

Interested in hosting your own experiences? 

Good news, there’s always the other side of the camera. 

If you’re already selling on Amazon, you know the ecosystem, you know how Amazon customers shop… you may even already have your own base of Amazon customers that would gladly jump in line for a tour of your hometown (provided there is some interest or value you can bring to the table).

Like everything-Amazon, becoming a host on the Explore platform is easy and accessible. 

After filling out a relatively straightforward application detailing what you will offer for your experience (and how much you will charge), grab your gear (smartphone & stabilizing stick) and start sharing.

Whether you are giving a virtual walking tour of Mexico City’s urban art scene or hosting a personal shopping experience from Oslo, Norway… Your Amazon Explore experience is yours to make special. You set the price, you make the hours, and you set the tone. 

It is worth noting, Amazon Explore hosts can (obviously) be from almost anywhere in the world, however you can only stream experiences (as a customer) from the United States, as of right now. Amazon Explore is still in beta, so keep an eye out for coming expansions.

Over the last 20 years, we’ve witnessed e-commerce explode from “trendy business plan” to “new normal” for budding entrepreneurs, no place more so than Amazon. Universal accessibility and advances in technology have not only changed the way we do business, but changed who it is that gets to run the business. 

With Amazon Explore, we’re seeing the first signs of a new e-commerce path – somewhere between Airbnb, traditional online shopping, and virtual reality.

A Few Examples of Real Experiences You Can Book Right Now…

Before we end things, I have to leave you with a tease. Some of these look genuinely fascinating (and adorable).

Wild animal encounters in Costa Rica (I dare you to look a baby sloth in the eyes and have a bad day)…

Courtesy of Central American Tours

An eerie tour of Myths and Alchemy in haunted Prague…

Courtesy of Intrepid Urban Adventures

A live look at Zen Buddhism and meditation from a 700-year-old temple in Kyoto, Japan…

Courtesy of Ken’s Tours Kyoto

Personally, I live to travel. Seeing new places, new ways of life, and learning to be “comfortably uncomfortable” on the road is a way to not only inject some adventure into my life, but also a way to become a bit more cultured in the process. There will never be a substitute for “doing it for real” (we’ll just call it Travel Classic going forward), I get it. But, having an option to explore these places from a laptop (especially in light of COVID travel/safety restrictions) is far better than not being able to explore them at all. Let’s face it, having an Amazon account is a lot easier than getting a passport.

There is something truly incredible about seamlessly being able to walk a mile in someone else’s shoes, even on the other end of a webcam. At the end of the day, Amazon Explore is about connection – even if it means using a wireless one to facilitate a personal one. And you know what? As far as the perils of 21st century technology go, that’s pretty darn good.

Brian Wisniach


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