Introducing the Helium 10 MCP: Your Amazon Data in the AI Tools You Think In 

Today, we are excited to announce the Helium 10 MCP, a powerful new connection that transforms how brands access and act on their Helium 10 data. 

For the first time, brands can query their Research, Ads, and Profits data directly inside the AI tools of their choice like Claude, ChatGPT, Cursor, and more without leaving their AI tool, exporting files, or switching between dashboards. 

What Is the Helium 10 MCP? 

The Helium 10 MCP (Model Context Protocol) is a production-grade, data layer that makes your Helium 10 account data directly accessible to AI tools like Claude and ChatGPT. 

By connecting your Helium 10 account once via OAuth, your keyword data, ad performance, and profitability insights become live and query-able inside the AI tools you already use every day. 

Think of it as removing the wall between your Helium 10 data and your AI workflows. Instead of exporting reports, copying numbers into spreadsheets, and manually prompting your AI with static data, the Helium 10 MCP lets your AI pull your actual account data on demand and analyze it in real time. 

Why Connect to the Helium 10 MCP? 

Amazon brands know the struggle: your data is powerful, but it lives in too many places. You’re switching between Amazon Seller Central, your Helium 10 dashboard, and your AI tools just to answer questions and analyze data.  
 
Every switch means insights get lost between tools. 

Whether you’re diagnosing a ROAS drop, identifying competitor keyword gaps, or checking ASIN-level margins, you no longer need to manually import data in your AI tools like Claude, ChatGPT, etc.  
 
The Helium 10 MCP does it for you. It is built for brands, and agencies of all sizes.  

Key Features and Benefits 

With the Helium 10 MCP, users can: 

• Run reverse ASIN analysis, identify keyword gaps, pull rank tracking data, and score listings, without opening Helium 10 or exporting reports manually 

• Pull campaign data, identify underperforming keywords, and get root-cause analysis on ROAS drops directly in your AI tool 

• Ask about your P&L, margins, COGS, and fees at the product or account level and get answers in seconds  

• Build custom workflows for your business by automating analyses that used to require manual work like daily rank digests, weekly margin checks, competitor keyword gap reports, etc. 
• Work across all your AI tools. The MCP works with Claude.ai, Claude Code, Cursor, and ChatGPT — so your H10 data goes wherever you already work. 

Get Started Today

Ready to get your Helium 10 data into the AI tools you already use?  

The Helium 10 MCP is now live for all users on a Diamond plan users at no extra cost.  

Not on Diamond yet? Sign up or Upgrade now to unlock the MCP and get your H10 data working in Claude, ChatGPT, and more starting today.