#755 – He Almost Hit $10M Then Lost It All

What happens when an Amazon seller goes from nearly hitting $10 million in annual sales to almost starting from zero? In this episode of the Serious Sellers Podcast, Bradley Sutton welcomes back Swapneel Jain, an e-commerce entrepreneur from India who built a multimillion-dollar Amazon business, lost access to key accounts and brands, and then found a way to rebuild back to seven figures.

Swapneel’s journey started long before his Amazon success. While studying law in New Delhi, he was already selling online on eBay and other Indian marketplaces, sourcing products such as memory cards and pen drives from suppliers in China. What began as a small arbitrage side hustle eventually grew into a serious business, helping him pay for school and fund his lifestyle. Later, he expanded into Amazon private label, took some painful early losses, and eventually launched products during COVID that helped him scale into the millions.

But the real turning point came when a brand registry issue spiraled into a major Amazon nightmare. After trying to help a friend with a listing issue, Swapneel’s accounts were flagged for brand abuse, resulting in him losing access to multiple brands. Then, a separate inauthentic complaint tied to reselling Logitech products led to more suspensions across connected accounts. By early 2025, he had lost aged Amazon accounts, major sales momentum, and nearly $700,000 in inventory he could not remove.

Instead of letting that be the end of his story, Swapneel started again. He rebuilt with greater diversification, less risk tied to a single person or structure, and a sharper focus on inventory management, supplier relationships, and products with longer life cycles. His message to sellers is simple but powerful: setbacks are not the end unless you stop moving. The faster you decide to restart, the faster you give yourself a chance to win again.

In episode 755 of the Serious Sellers Podcast, Bradley and Swapneel discuss:

• 00:00 – Introduction
• 01:39 – Swapneel’s Early Life In India
• 02:19 – Starting E-Commerce In 2013
• 03:27 – Funding Law School Through Sales
• 04:14 – When E-Commerce Became The Future
• 07:05 – Splitting Reselling And Private Label
• 07:39 – First Private Label Failure
• 09:40 – The Year He Almost Hit $10M
• 11:29 – The Brand Registry Mistake
• 17:13 – Seven Amazon Accounts Suspended
• 18:46 – Losing $700K In Inventory
• 22:49 – Rebuilding With Less Risk
• 27:33 – Back To Seven-Figure Sales
• 28:33 – Inventory Strategy For Better Sales
• 34:48 – Why You Must Restart Fast

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

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• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
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• SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.