#750 – The Maldives Honeymoon Product Launch Strategy 2026

Wait! Before you dive in… this is part 2 of a 2-part series, so don’t be that person who starts a movie halfway through and asks what’s going on. Go watch/listen to part 1 on the AM/PM Podcast first, where Bradley breaks down the AI and product research strategies that set up this Maldives Honeymoon launch strategy: https://h10.me/am526

In this special episode of the Serious Sellers Podcast, Bradley Sutton returns to the Maldives for episode 750 and breaks down his latest “Maldives Honeymoon” launch strategy. This time, he shares the exact tactics he recently tested to get new products to page one for multiple keywords in less than five days. From keyword research to listing optimization, this episode is packed with launch strategies for Amazon sellers who want to give their products the strongest possible start.

Bradley explains why a successful launch begins before PPC campaigns ever go live. Sellers need to study competitor reviews, analyze TikTok Shop reviews, look at Rufus questions (Quick note: Rufus is now rebranded as Alexa for Shopping), and understand what kind of images are working in their niche. He also walks through several ways to build a stronger keyword list, including Cerebro, Brand Analytics, Search Query Performance, historical keyword research, opportunity keywords, competitor PPC data, Etsy keywords, frequently bought together products, and Spanish-language keyword indexing.

One of the biggest takeaways from this episode is the importance of testing Amazon’s understanding of your product before launch. Bradley shares how Amazon initially misunderstood two new products he launched, which caused poor impressions and weak Rufus visibility. By sending relevancy signals and checking Amazon Recommended Rank keywords, he helped Amazon better understand the products, leading to a major increase in PPC impressions and faster keyword rankings.

Bradley also covers launch execution, including how to choose keywords you have the “right to win,” set up exact match launch campaigns, use discounts strategically, monitor CPR numbers, activate alerts, and drive outside traffic through TikTok Shop creators. But the episode ends with a powerful personal reminder: while business growth matters, entrepreneurs should not lose sight of family and time. The strongest launch strategy may help you win on Amazon, but the strongest life strategy is making sure you do not miss the moments you can never get back.

Serious Sellers Podcast Episode 750

In episode 750 of the Serious Sellers Podcast, Bradley covers:

• 00:00 – Introduction
• 01:38 – Preparing A Listing For Amazon Launches
• 04:15 – Building A Keyword Research List
• 05:20 – Amazon Brand Analytics Keywords
• 07:50 – Historical And Off-Amazon Keywords
• 10:09 – Reverse Engineering PPC Strategy
• 13:14 – Amazon Recommended Keywords
• 15:17 – Frequently Bought Together Products
• 19:27 – Creating A Test Listing
• 22:37 – Sending Amazon Relevancy Signals
• 25:02 – Vine Prelaunch And PPC Campaigns
• 29:02 – Pricing, CPR, And Discounts
• 31:46 – TikTok Shop Launch Traffic
• 33:31 – Balancing Business And Family

Transcript

Bradley Sutton:

It’s time for the Maldives Honeymoon Launch strategy, where I’m going to show you how to find the best keywords and the tactics that in this week’s launch that I just did, I got to page one of all of my keywords in less than five days. How cool is that? Pretty cool, I think.

Bradley Sutton:

Hello everybody and welcome to another episode of the Serious Seller’s podcast by Helium 10. I’m your host, Bradley Sutton, and this is the show that’s a completely BS free organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And I am here in the Maldives for episode 750. We do this every hundred episodes before. Now I’m doing it every 50 episodes since there’s only one SSP episode every week now.

Bradley Sutton:

So that means we do this once a year. I’m in a new resort here that I haven’t been to. It’s a Hilton. I’m in Geary. So it’s my ninth time guys here in the Maldives doing these Maldives honeymoon episodes. And first of all, this is part two. If you miss part one, that’s actually on the AM/PM podcast. So guys go over to the AM/PM podcast, pause this. You got to watch that one first to kind of understand everything we’re going to talk about here. Go to AM/PM podcast on your Spotify or Apple podcast, whatever. And that’s episode 526. It’s the latest episode, episode 526.

Bradley Sutton:

I believe where I’m talking about AI and I’m talking about product research and it leads into this episode. So once you watch that, go ahead and come back here. If you’re watching this on YouTube, you can also find the AM/PM podcast episodes 526 on YouTube as well. Now let’s go ahead and talk about the kind of things that will make a good launch. And now this actual first part is something I used to do a separate episode. I used to call it the Bali blast because the first time I did it was in Bali, just like right now I’m in the Maldives.

Bradley Sutton:

So I’m just going to do that this together. Maldives honeymoon with Bali blast episode. So how do you get a listing ready for launch? All right. It’s not just about keywords guys, but so even before the keywords, first thing, Hey, identify the main topics from the reviews, use review insights in Helium 10, go to the, go to any product, go your competitor products, go to yours. If you are have launched similar products, look what people are complaining about what people love, what drives the rating our review insights gets that data directly from Amazon.

Bradley Sutton:

It’s going to give you that info. Do you miss the old Helium 10 review insights where we can show you the most talked about search terms or terms that are inside the reviews? We can’t do that anymore per Amazon’s policy, but guess what? Look for your competitor products to see if they are on TikTok and if they’re on TikTok, use the Helium 10 Chrome extension on the TikTok shop page and you’re going to be able to get into the reviews and use that old review insights where you could check, Hey, what were all of the top, you know, mentioned one, two, three, four word phrases that appear in these reviews. All right. So that’s something I’ve never talked about before.

Bradley Sutton:

A new thing that here in 2026 guys, every time I do this, a lot of this stuff is similar to what worked last year, five, four years ago, but some of this stuff is different. Here’s one of them. Never were able to look at TikTok shop reviews. Now you can. Next one guys, make sure to check the Rufus questions. I’ve been talking about this for two years. It’s so simple guys. Look at the Rufus questions on your own product. If you’re like redoing a listing or your competitor products, make sure that your listing answers those.

Bradley Sutton:

All right. I’ll talk a little bit more about an easier way to do that, but even just manually just look at your competitors listing. What is Rufus asking? Make sure your listing can answer those in a positive way. Analyze your competitor image strategy. All right. How do you know what to tell your graphic designer to do for images? Or even if you’re going to do it with AI by yourself, you need to analyze the competitor image strategy. Like put lay them all out all of your competitors images. Do most of them in the second or third image have an infographic that shows the size. You probably should have an infographic that shows the size. Does everybody like in the third or fourth image show a human holding the product?

Bradley Sutton:

You should probably do that too. You can do that in listing analyzer in Helium too, which is the click of a button. Just put all your, it’ll print all the images on one for from your competitors on one page right there, or just do it manually, you know, copy it to like a Google slide or something. What about the actual keyword research? How do you build a keyword list? In that last AM/PM podcast episode, we showed you why having the right keywords is still important.

Bradley Sutton:

It’s because if you don’t have the right keywords, you’re not going to be searchable in Amazon search bar. You’re not going to be searchable in Rufus and you’re not going to be recommended by Rufus if you don’t have these keywords in there. First one, guys, identify the niches, top keywords.

Bradley Sutton:

You can do that using a Cerebro search. Just put in your top competitors and you’re looking for the ones that at least like half of them are all ranking for it. And if you take the average rank, it’s like maybe 30, 40, 50. It’ll give you the top most relevant searches or keywords that people search to find a product in that niche. Number two, identify opportunity keywords. Opportunity is where only one or two of your top competitors are ranking for it.

Bradley Sutton:

This could be an opportunity because they’re going to be a little bit less competitive for you to start ranking for it. This is a good way to find some kind of like a low hanging fruit or under the radar keywords for your listing. Next one, do brand analytics keywords. You can do that from, from Amazon, but it might take you like literally 12 to 15 hours to look up 26 different weeks of keywords in Helium 10. Just download all of the brand list keyword. This is not from Amazon or not from Helium 10.

Bradley Sutton:

I mean it’s in Helium 10, but these keywords come directly from Amazon. This is Amazon’s data, not estimations or anything like that. All right, so get the brand analytics keywords. Go to Helium 10, put your top competitors, select like the last 26 weeks, or you can like, let’s say it’s a product that really pops off during like Q4, October, November, December. What you can do is actually just select, Hey, October, November, December, last year, 2024, 2023, 2025, 2022. You can go back years with the Helium 10 data and in Seller Central, if it gives you access to that, to find what were the top three click products, and then make sure to do the advanced filter that says conversion share, the inputted ASINs at least, all have at least 1% of the conversions.

Bradley Sutton:

What does that mean? That means these are keywords that brought you sales to your competitor products from Amazon. In other words, Amazon is telling you that these keywords brought sales, not an estimation. Helium 10 is the only tool that can do this. You could do this, like I said in Seller Central, download 26 reports and do pivot tables galore, but it would literally take hours. You can do it in seconds with Helium 10. If you don’t have this, guys, you’re leaving money on the table. You’re leaving keywords that you didn’t know were relevant that maybe were converting before, but for whatever reason, the product stopped doing it. Now when you use another tool, or even if you’re just using Helium 10 Cerebro, you’re only going to get the picture of what’s happening in the last 30 days, as opposed to what was happening one, two, three, four years ago for these products that you had entered.

Bradley Sutton:

In addition, you could use the Helium 10 Zombie Hunter, what’s called the out of stock product tool in Black Box to find bestselling products that are out of stock. So products that aren’t even in stock now, like if it’s a Christmas product, right, it’s not going to be in stock in the middle of the summer. You can actually find those products in the find out of stock products tool in Black Box, and then do this keyword research strategy in Black Box plus this next one.

Bradley Sutton:

So what it’s doing again is finding any keyword that any of the products you entered is one of the top three clicked for, and they had at least 1% of the conversions. In other words, Amazon is saying they had sales. Another thing you do, check off Amazon keywords, all right, go to Etsy. This is for like products that are on Etsy or other places. I like looking at the explore related searches, which is at the bottom of every listing. That’s the backend search terms of an Etsy listing. And Etsy is showing you in the front end. So in the backend Etsy says, when a seller is building a listing, what are the top keywords that somebody would search for your product? You would think that these people know what they’re talking about.

Bradley Sutton:

It’s actually exposing that. So you can just pull some of those keywords. If something like maybe there’s not much Amazon data, but it’s been on Etsy for a while, this might be a way to find some keywords. Oh, another way to find historical keywords is first of all, looking when was a product really popping off, right? Look at the BSR chart, you know, using Helium 10 or Keepa or other tools. When do you see dips in BSR? Go to those months using the historical aspect of Cerebro. This is only in the diamond plan and go to that month last year or two years ago when it was really selling well, it probably was getting sales from keywords that it’s not getting sales from now or not as much. And so this is a super unique way.

Bradley Sutton:

Only Helium 10 can do this where you can find keywords that were bringing sales, especially during these big months. And it’s a great way to get keywords for your listing, especially like if it’s a seasonal product you want to get ready for, like maybe it’s a Thanksgiving product or a 4th of July or a Valentine’s day product. You want to be able to use this historical time machine to get the keywords that brought it sales during Thanksgiving, during February for Valentine’s day, et cetera. Next one, search query performance. All right. So this is if it’s a product like you’re already selling something very similar to get search query performance keywords from your product that we’re selling.

Bradley Sutton:

All right. This, this is just like critical. This is amazing data point that Amazon gives where it’ll show you like about 20% of your sales, not all of them, but all of the sales that happened within 24 hours of a click after a search that’s going to show up in this report. Find it in Amazon to download the last 12 months one by one or in Helium 10, find that in five seconds where you just select the last 12 months and it’ll give you all of the keywords that brought you at least one sale. Even some products that don’t sell well, I’ve got like 150, 200 different keywords that have brought sales in the last year. All right. So again, if you’re launching a product that you’ve launched that you’ve had similar success within the past, this is a great way to get keywords.

Bradley Sutton:

Next one, reverse engineer PPC strategy. This is something new for this year that I haven’t talked about in previous years, but in Cerebro we have this new filter where you can say, Hey, I put in like 10 competitors and I’ll be like, you know what? Show me where at least three of them or at least four of them have a sponsored rank between one and five or one in 10, meaning they’re advertising on page one or they’re advertising top of search. This is a great way to find keywords that are important to your competitors, especially the higher search volume ones. Think about it. Why would they be bidding for top of search if it wasn’t a keyword that they must have had success with? All right. So this is a great way to kind of reverse engineer your competitors, top of search strategy for their advertising. And then you might want to focus on top of search for those keywords. What do you have? No tool at all. Hey guys, use Product Opportunity Explorer. All right. Product Opportunity Explorer.

Bradley Sutton:

It’s not going to be better than the data you get from a brand analytics or Helium 10. All right. No, it just end of story. It’s not. But for free, you cannot beat the quality of this data. The problem with it is not all newer products are in here. Like unless it’s been like established for a while, it’s very few percentage wise of products you can actually find in product opportunity explorer. But if you can find some competitors that aren’t here, it’s again, free information. You’re going to get 10, 15, 20 keywords that are related to that niche direct from Amazon.

Bradley Sutton:

The drawback of this data is there’s many products in the niche and you don’t know which ones this may like, maybe there’s one competitor that is really similar to your product. You don’t really know in the niche keywords, which ones drove sales. Like it’s just part of a niche. Like maybe half the keywords didn’t even draw one sale to this competitor. So that’s the only drawback. But guys, come on, this is free data from Amazon. Use it. All right, next one. Find keywords where any competitor is in the top two to four or five or six pages.

Bradley Sutton:

Most tools out there, guys, other tools, non-Helium 10, they are only showing you what is in the top two pages, the top hundred search results. Helium 10 is showing where people are in the top 300 and this is important because products pop on and off all the time. They’ll be on the top of page one, but then they might fall off and be on page six and if like one of your checkers or whatever tool that you guys are using happen to check it at a time when it was on page six, any tool other than helium 10 is not going to show it as a keyword because it’s like they can only see two pages. So this is critical. I like looking expanding my searches is not the best keywords. You know, if they’re on page two to four, does that mean it’s a good keyword?

Bradley Sutton:

No, but that product that’s on page three or four could be on page one next week and you wouldn’t have known about it because at the time you check it might not be showing it if you weren’t using helium 10. So I like getting those keywords or the competitors in the top two to four pages and even beyond. So how you can find this guys is in Cerebro. You put in the ASIN and just do a search where, Hey, minimum one competitor is in X to Y range, right? Like 50 to 200 or something like that, right? You want more keywords that your competitors are indexed and searchable for.

Bradley Sutton:

Next one is extract top Amazon recommended keywords. Amazon recommended keywords is a special data point that only helium 10 is showing where it shows what keywords Amazon thinks is most relevant from an advertising point of view for a certain product, any product on Amazon. All right, this is just a great way to like make sure that, Hey, all of the right keywords you’ve got. And then if you look at the like the top five Amazon recommended keywords for a product and you put those keywords in phrase form and you’re listening, sometimes this is going to give you a bump with your launch because what happens is, is that Amazon relates your product like, Ooh, these are our top five keywords per hour algorithm for this other product. This product, this new kid on the block has these same keywords in phrase form and they’re listening. You know what?

Bradley Sutton:

We’re going to like maybe give it the benefit of the doubt during the honeymoon period and make sure it’s showing up higher in the search results or giving some top of search placement for the sponsored ads. Because this product is probably similar to this other one. Great under the radar trick right there to get a little tiny bit more bang for your buck. Next one, get long tail keywords of the top 10 phrase roots. All right. Top 10 phrase roots. This is like, let’s say I’m selling a coffin letter board but all of the keywords are coffin, letter board, coffin, letter, you know, tablet, you know, whatever. It’s like coffin letter. Let’s say it’s the root word that there’s many long tail versions of, right? And you already know that. So you’re not going to know all of them.

Bradley Sutton:

So what you do is go into Cerebro into the, and just enter a keyword instead of a product like coffin letter, and then select smart complete as the filter type. And that is going to show you all of the long tail versions of coffin letter or coffin and letter are in the word, but it could be at the beginning, middle spread apart at the end, whatever. All right. This is a great way to like round out maybe other keywords that didn’t come up in any of these other searches that people don’t even know about. And that’s why you would know about it. If there was search volume for the keyword next one, get the top three to five keywords from the top frequently bought together products, right? This is a great thing. So first of all, how do you get the top frequently bought together products? You can just look on Amazon over time and see what’s the top, you know, the ones that are frequently bought together with your competitor’s product, use the helium 10 black box product targeting tab, enter in your ASINs.

Bradley Sutton:

And it’s going to show you the complete history of frequently bought together and just pick, you know, three of the top ones. This is beneficial because it goes back to that relating products. A lot of times in the frequently bought together, it’s not going to be products that are just the same one, like competitors of each other. If somebody is, maybe I’m looking at a coffin shelf, there’s going to be frequently bought together products that might be like bat shaped stickers or a number 30 balloon, or for some reason for like a 30th birthday party that’s spooky themed, whatever. Right. So I like to get the top, top keywords from those products.

Bradley Sutton:

In other words, you know, using Cerebro and find the top three or doing that from brand analytics, where were they the top three click or something like that? Because again, from day one, it’s going to help me in my product targeting ads. And it’s also going to help me, you know, show up a little bit potentially in auto targeting by Amazon, because it’s going to relate my product to these products. And now you have a history that people are buying these products together or, you know, they’re considering them at least, you know, at the same time. And so this is a great under the radar method to get indexed for more keywords and be searchable. But you’re never going to be on page one. Like if I’m selling a coffin shelf or a coffin letterboard, I’m not going to get on page one for bat shaped stickers, but I don’t need to be. I just want to be related to the bat shaped stickers. So it’s going to be easier for me to target them and sponsor display and product targeting ads.

Bradley Sutton:

And then again, from day one, maybe even show up in some auto campaigns and it’s not like a guess that maybe my product might do well. If my competitor has the same product as me or a similar one and they’re frequently bought together with this other product, there’s proof right there from Amazon, from the horse’s mouth that this is a good move to do. Next one. If you have more than 10 relevant Spanish keywords, which most niches do because there’s so many people searching in Spanish, check the translation, you know, check the translation on Amazon for your listing and go to Spanish mode. And see if those phrases are in phrase for, remember the Spanish mode is automatically done by Amazon. And if the top search keywords are not in phrase form, open up a case with Amazon and say, Hey guys, I noticed the Spanish translation for this does not have this keyword in phrase form.

Bradley Sutton:

Can you please edit my bullet point to change it to this word instead of this one to make it more searchable for our mutual Spanish speaking customers, right? So it’s another, another radar thing. I don’t think many people are teaching this strategy, but I think it’s important. Is that, is it going to be a game changer for you? No. You know, could it get you four or five more sales a month? Probably. They probably would, especially if you’re not indexed for the right Spanish keyword. So actually if you’re not indexed with a keyword at all, might get you more than five sales a month. All right. Now one interesting thing is all of a lot of these things I mentioned, not everything you can actually do it all at once in listing builder. All right.

Bradley Sutton:

In Listing Builder I can do the ABA brand analytics, top keywords, the search crew performance, keywords, the historical top keywords, the regular top keywords, the opportunity keywords, a top forming organic keywords, a top forming sponsored. I can do all of that, which was like steps one through six of what I was talking about today at once in the listing builder. All right. It’s going to build that whole list of keywords for you with just one click instead of having to do all those things one by one. But if you don’t have the Diamond plan, you got to do it one by one. And then at the end I can actually write the listing with AI and here is where I can actually optimize for Rufus without having to go one by one to all my competitors and ask Rufus, what’s the questions that people are asking?

Bradley Sutton:

Helium 10 will automatically write your listing in a way that’s optimized for whatever Rufus questions are showing up on your competitors listings and it’s going to use all as many as possible of the keywords that you had discovered. So everything I just mentioned for the keyword, this Bali blast research strategy, you can actually do it all at once, but not, you know, not those Etsy things and some of those frequently bought together. So those are still extra, but you can do a lot of it at once. Now one thing that’s important guys, this is something that I’m like one of the few people to teach us. It’s not the only person. So make a test listing to check your relevancy. What happens sometimes guys is when you launch a product, Amazon can get confused about it and you’re like struggling to even get PPC impressions. All right. This just happened to me this week.

Bradley Sutton:

I launched two products this week just for this episode to test these strategies and let me show you what happened. It was this like toilet rug coffin and a bat shaped toilet rug, which didn’t exist on Amazon. So especially when you come up with new products that Amazon has never seen before, it can get confused. I ran the product through Cerebro and I sorted it by Amazon recommended rank. In other words, that is what Amazon thinks your product is. I’ve done this so many times where Amazon’s got confused and look at the top keywords that Amazon thought the product was. It was generic keywords, nothing about coffin, nothing about Gothic too much in the top five keywords. So it knew that I was a toilet rug, but it was like there has never ever been a coffin toilet rug. So we’re not even sure that that’s an important keyword for this.

Bradley Sutton:

Right. And so what happened my very first day of launch of this, this test I did, I was getting almost no impressions at all for these Gothic related and coffin related keywords. Like almost nothing, you know, like three impressions for the whole day, 11 impressions, 52 impressions out of my top 10 keywords. That’s all I got. And I’m like, this sucks. You know, you don’t want to do this with a live listing. So what I did was I went to index checker in helium 10 I put in the ASIN and then I put in the keyword coffin toilet rug. I didn’t want to rank for this keyword. I actually ended up ranking for it too. But my point was I wanted to send a relevancy signal to Amazon to show Amazon, Hey, this product is relevant to the keyword I was already indexed for. You can see right here on this page, I’m indexed for the keyword, but I wasn’t relevant to Amazon. It didn’t put me in the Amazon recommended rank.

Bradley Sutton:

So I copied the field ASIN URL that Helium 10 check and I gave it to three people and I said, Hey, go buy this product right at full price. Right. But what happens is that it’s kind of like a spoofing a search. Now if I was trying to rank for this keyword, that’s against Amazon terms of service. But that is not my goal here. I’m just trying to send a relevancy signal to Amazon. That’s why I only got two or three purchases and this kills two birds with one stone as well. Because now I will be able to get that strike through price at my list price, at least now. And you know, who knows what’s going to happen in the middle of May when this changes. Interestingly enough, before I did this, I went into Rufus and I typed in, Hey, I see coffin bath mats, but is there any coffin toilet rugs? Despite coffin toilet rug being in my title and me being the only coffin toilet rug, look at Rufus. Rufus did not show me for this.

Bradley Sutton:

And obviously I wasn’t showing up in search results either. All right. In the top page for this. All right. Because Amazon did not think it was relevant. So this is what you want to do. This is why you do a test listing so you can get all this stuff out of the way. So when you have your real listing, you know what changes you have to do or if you have to get people to like send the relevancy signals to Amazon, you don’t want to be doing this in a live launch like I was doing. All right. Now here’s the cool thing. I did that and Oh my God. Like one hour later after these purchases, I went back into Rufus guys. This is so shocking. And I asked the same exact question. Hey, I see coffin bath mats, but I do not see coffin toilet rugs.

Bradley Sutton:

Now all of a sudden it says, Hey, yeah, there’s coffin toilet rugs here on Amazon. And it showed my product. The first one, this relevancy signal works guys. Rufus picked it up right away. And also Amazon search did. And guys, I do these tests for launch on multiple accounts with similar products just to be able to like prove that some of these strategies work. It wasn’t just a fluke. So at the same time I was launching this coffin bath mat one, I did a bat bath mat. Same exact thing, guys.

Bradley Sutton:

I typed in before I did this relevancies thing. I was like, Hey, I see bat bath mats. Are there any bat toilet rugs? Rufus did not know, said no. It showed me a bunch of just regular bat bath mats. Did those purchases two hours later on Rufus guys. It’s recommending my product number one on Rufus. So when you send these relevancy signals, guys, it’s not just for Amazon advertising. It also will help for how you’re showing up in the Amazon search algorithm, but also for Rufus for those who celebrate. Do you remember how day one of my product launch on that coffin toilet rug, I could not get any like impressions for Gothic keywords and coffin keywords. Well here after I did that relevancy thing two or three days later, how is a one day the same exact keywords, right? Remember I only had 50 impressions total.

Bradley Sutton:

Look at this. 1059 impressions in one day for those same exact keywords because Amazon got unconfused about what my product was relevant for. Two days later when I entered that keyword back into Cerebro again, and then I sorted by Amazon recommended rank. Now you can see in those top 10 keywords, multiple ones that have Gothic or goth in it. So again, sending these relevancy signals guys works. You don’t want to do that on a live listing. That is why I do a test listing. You got to like make a real UPC and have the real images and have at least one inventory. So maybe make it an FBM listing. But I figure out all these things that are happening in my test listing. And then now when I launched the real thing, I’m more prepared because I know exactly what I need to do to get relevant to Amazon. Now when you guys make a real listing, try to set up a launch date in the future.

Bradley Sutton:

All right. Now this changes every now and then. And a lot of people say they’ve had issues with this, you know, because Amazon’s not consistent on this. So I would open up a case with Amazon and just get them on record about saying, Hey, which launch date do I need to do I need to set up in order to get the vine prelaunch reviews? All right. And so that my listing will be able to go to vine members. All right. Because that’s the next strategy here is set up the vine prelaunch, where you have the inventory in, but your listing is not live. It allows you to get up to 30 reviews or get 30 of your products out so that by the time you launch your product, you can have 20, even 30 reviews.

Bradley Sutton:

All right. But again, this, this kind of sucks. I like, this is a cool new feature, but it kind of sucks as far as consistency where I’ve heard a lot of people say, Oh man, Amazon wouldn’t make my listing life or Hey, I set the launch date in the future, but it still became live. You know, what do I do? I like to set up a campaign of my performance campaign or my exact targeting match for five to 10 launch keywords. These are the keywords that I have the right to win on from day one. You know what? I don’t have a right to win on day one is if I come in with zero or 30 reviews and a keyword is a very important keyword for me, but everybody in that page has a thousand reviews or 500 reviews. I’m not going to try and launch and try and get the page on for that keyword yet. I want to wait a little bit on that. So I want to go after the keywords that I have a right to win, where the competition’s a little bit less, maybe some longer tail keywords. And I like keywords that are roots of others.

Bradley Sutton:

Like for example, maybe there’s a keyword, wooden egg tray for kitchen, but that key keyword phrase, wooden egg tray for kitchen. It also has in there wooden egg tray. It has egg tray and egg tray for kitchen. So if I can hit all of those in a certain launch campaign in the beginning, they all will feed into each other to help each other rank a little bit more when you target keywords that have roots of the same thing. And then at the same time, or with that keyword performance campaign, go ahead and set up your broad campaign, set up your auto campaign, set up your ACE in targeting campaigns, especially targeting those frequently bought together products and some of your competitors, you think you have a right to win and then have them feed each other. All right.

Bradley Sutton:

So maybe the auto and broad is going to find new keywords that go into that performance campaign. Now here’s the thing. My performance campaign is getting most of my budget on launch and I’m losing money. Like I’m getting like a hundred percent a cost or even more. If I, if I’m doing like a low coupon price or sale price for my product, that’s what I do when I’m launching as well is I do like a big sale or a discount. Gotta be careful now. It’s when you do these sales or discounts, you’re not going to get strike through pricing in the future and you could lose the buy box if you don’t do things the right way. So that’s like another conversation, but be careful of that. But anyways, I’m really focused on that launch, right?

Bradley Sutton:

Those launch keywords. So I don’t have high budgets on my or high bids on my auto and broad campaigns yet because I want most of my overall advertising budget to go to those launch keyword. Your top 30 keywords that you’re, especially the ones that you’re launching on, plus your more important, longer term ones, add those to keyword tracker, turn boost on, right? See what’s happening hour by hour on those keywords, especially your sponsor ranks. If you’re launching for certain keywords, you want to be the top four positions to be in the top on desktop, or maybe you want to be in the top two sponsor positions, which is how it looks on mobile to be one of the top ones. All right.

Bradley Sutton:

So turn boost on. It’s the only tool the keyword tracker tool where you can track 24 times a day in rotating browsing scenario. Next one, activate alerts. All right. One of the top things that happens to new product launches is some random employee will go measure it wrong, right? In the first few weeks of a listing. So make sure that you have alerts on and it’ll alert you if your title changes. If Amazon all automatic, all of a sudden changes your image or, or you become an adult product because somebody threw something in your back and whatever these things are, but especially Amazon remeasuring your listing wrong alerts is going to send you a text message to let you know when it happened. Going back to that relevancy signal, regardless if you have to do relevancy things, get three to five orders at list price.

Bradley Sutton:

I did that this week with launch. I did three orders and then I lowered the price to a 997. My regular price was 24 or 24 97 or something. And look guys, I got a strike through price, big red letters. It says 60% off. Now, here’s the thing. As of May 18th, Amazon is changing it. So will three orders be all that’s needed in order to do that going forward? We don’t know. There’s a lot of new changes. You know, Amazon just says, Hey, you had to have sold it at the list price, but it doesn’t say how many you had to have sold. Right? So let’s see what changes as far as this goes. Another hack might be, Hey, if you have the same UPC up on Shopify, make sure the Shopify listing or your website listing has that list price. Who knows?

Bradley Sutton:

Maybe the strike through pricing or might say typical price might show up. But the one thing it’s not going to show up, if you get like too many orders at the discount price, that typical price is not going to show up anymore because that’s the new typical price is your low price. Just be careful with this. Next one, monitor your CPR numbers. All right. So CPR is a number in Helium 10 that tells you how many orders after the search of a certain keyword you have to get in order to have the over eight days in order to have the best chance to stick your landing. Not a guarantee cause there’s no exact algorithm, but this is something that we did. We tested hundreds of listings on this. And so that CPR number means how many orders you need to get. If you’re launching with PPC, your PPC is going to tell you right day by day, how many orders you got. Remember if you have a big discount price, you know, like a nine 97 price like I did with my product, I’m losing money on every single order guys on purpose because the reason why I do a big discount price is because if I have zero reviews or 10 reviews or 15 reviews, what incentive do people have unless I’m a brand name to buy my product when they can see better ones out there or ones that have more social proof, right? They’re going to go with the ones that have more social proof unless they’re all like only 10, 20 reviews.

Bradley Sutton:

So I need to like give people the nudge where they’re like, I’ve never heard of this product. It only has five reviews, but you know what? This price is just so crazy. I got to go get this. Right? So that’s what you want to do. You want people to search for keywords, see it in sponsored advertising and be so convinced about the price that they buy it because remember you’re trying to get your organic rank up and so that is the way to do it. All right. Have that discount price, but then you’re losing money. So like let’s say coffin shelf was my main keyword and my CPR number is 24 so I know I need, Hey, I probably need to get three orders a day, but I noticed all of a sudden I got seven orders in one day. I’m going to pause that target for the rest of the day until the next day because I don’t need it anymore. I don’t want to waste any more money on that exact keyword.

Bradley Sutton:

I want to spend my budget on those other keywords that need sale. Another cool thing that you can do at launch, Hey, connect your inventory to TikTok shop, you know, using Helium 10 or whatever tool that you have and launch simultaneously there, you know, use Listing Converter. It’s going to put your listing live with all the images and optimize for TikTok on your TikTok channel and then use our influencer finder with hashtags of, you know, top keywords and then, you know, try and offer like 100 samples out there or 50 samples in order for influencers to make videos about your product. Use the product finder inside of a Helium 10 TikTok tools to find your competitors product and then you could actually see what influencers or creators made videos that brought sales to your competitors and you can reach out directly to them. It’s like stealing your competitors creators in order to make videos for your product, but any, you know, getting outside traffic that is definitely going to help you on your Amazon launch as well. And guys, here’s just a couple of things.

Bradley Sutton:

I just did literally this week, guys, this, I mean, I recorded this a little bit early. This episode is coming out. Like at the end of May, I recorded this on, today’s April 26th. Guys, when I recorded this and you look at the screenshot, those of you online, like this is data up to yesterday. You could see launch this product on April 17th, two of these keywords, Gothic bathroom rug, Gothic bath mat went from unranked the first day to showing up in the hundreds on the second and third days. And by the fourth, fifth days I was already in the top five positions.

Bradley Sutton:

Guys, this is what we call the Maldives honeymoon effect. These were, you know, low search volume keywords. You know, I’ve used a lot of my own money in order to do these tests. So I’m not like I’m not trying to go after collagen peptides, but this just shows that this stuff still works. Guys. One other thing, every year I talk about different things that don’t have to do with business. All right. And when I’m on stage. And so my theme for this year, if you guys have seen me talk on stage is about kind of like the emptiness syndrome, right? My kids are getting to be the age where they’re like getting out of the house. My daughter moved to China last year and it was kind of hard for me like to not have her there. It was like weird when my whole life revolved around her. My son engaged to be married this year. I see him here with his nearly six foot tall fiance who I hope will give him my son. My son is six or three.

Bradley Sutton:

I hope them, they will give me a some six foot seven basketball player grand kids one day. But anybody who has, you know, kids who are of the marrying age is like, Hey, it’s really weird because they don’t like want to spend time at all with you anymore. They’re like all about somebody else. And like I said, my daughter even moved away and it’s like this emptiness syndrome is real and it makes you question kind of like the way you spent your time before. I consider myself a pretty good dad. I always tried to make sure you know, took trips with my kids and, and gave them love. But no matter how good of a parent you are, when this time comes and might be hard for some of you to think about this now, if he hasn’t been to it, but you end up second guessing the decisions you made as an entrepreneur and as a person who, like, you know, works to build a brand and you’re working extra usually, right? You’re like, man, should I have not done that trip? Maybe I shouldn’t have gone to every single prosper show or Hey, you know, maybe I shouldn’t have been working until 10 PM at night for this new product launch all these times.

Bradley Sutton:

Right? So there’s no perfect answer. I don’t know the perfect answer, but just know that there’s a time coming when you’re going to get a shock to your system that if your life revolves around your kids, things are going to change and you’re not going to know what to do. So my advice to any of you guys who has, you know, five year old kids, 10 year old, maybe even 15, ask yourself, are you spending as much time with them as you should? Or maybe giving a little bit too much emphasis on your Amazon business. Like obviously don’t neglect your brands and stuff, but could you do with more balance?

Bradley Sutton:

When I look back, I’m like, maybe I could have had more balance, you know, because now I’m never going to get this time back with them. And it’s a rough thing to think about. And so guys, you don’t want to have these regrets. And I’m having this emptiness syndrome isvreal. So my advice to you guys isvHey, spend as much time with your kids as you can, because you don’t know when things are going to change. Again, every year, I have a main theme that I talk about when I talk on stage. This is it. If you guys are ever going to hear me talk 2026, you’ll hear me talk about this last year. I forgot what I was talking about last year was, I think it was talking about like, you know, maybe treating yourself or something like that. Time management. Two years ago, I was talking about how I had a heart attack and died. And so it was all about health.

Bradley Sutton:

And so this is my thing for this year, guys, spend time with your kids because you’re going to regret it, uh, when they’re getting ready to be out of the house. Anyways, guys, this has been Maldives Honeymoon Launch episode number nine. We’re at episode seven 50 of the podcast. The next time you’ll be seeing this will be next year in about a year. It’ll be episode 800. Let’s see what’s new. We have lots of new things that are a part of the Maldives honeymoon launch strategy. A lot of similar things as before. What’s new next year. Only time will tell. So from the Hilton Maldives, I’m in Geary, wish you the best of success with your next launch. See you in the next episode.

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