#719 – From Zero to TikTok Shop Hero

In this Serious Sellers Podcast episode, host Bradley Sutton dives deep into the world of TikTok Shop with three top experts and mentors of our TikTok Shop Scale Stories episode — Ryan Maya, Michelle Barnum-Smith, and “Hurricane” Liz Herrera. Together, they break down exactly how sellers can build and scale profitable TikTok Shop businesses, even if they’re starting from zero. From short, 30-second videos that have driven 10 million views and six-figure sales, to proven frameworks for content, affiliates, and advertising, this episode is packed with actionable insights for e-commerce entrepreneurs ready to tap into TikTok’s explosive growth.

Listeners will learn the three-bucket strategy for scaling on TikTok Shop, which involves consistent content creation, building an affiliate network, and running smart GMV Max ads. The guests reveal how to pick “TikTok-able” products that are visual, problem-solving, and impulse-friendly, priced between $30 and $50, to drive fast conversions. They also discuss why free shipping and clear discounts are essential, how to use faceless videos if you’re camera-shy, and the right posting cadence to feed the TikTok algorithm for consistent reach.

The episode wraps with a deep dive into live selling, creator recruitment, and real-world ad spend optimization. Whether you’re an established Amazon seller or launching your first product, this conversation will show you how to turn short-form videos into real revenue streams and leverage TikTok’s tools to expand your brand. For a full visual breakdown of these strategies, make sure to catch the Scale Stories case study on YouTube, where our TikTok Shop mentors guide a new seller from zero to hero on TikTok Shop.

In episode 719 of the Serious Sellers Podcast, Bradley, Liz, Michelle, and Ryan discuss:

• 00:00 – TikTok Shop Expert Strategies
• 07:56 – Strategies for TikTok Shop Success
• 13:53 – Creating Engaging TikTok Shop Videos
• 22:05 – TikTok Live Selling Strategies
• 25:55 – TikTok Shop Pricing and Strategies
• 33:21 – Optimizing TikTok Shop Posting Frequency

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

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• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
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• SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.