5 Steps to Expand Off Amazon: Boost Revenue and Increase Revenue by Launching a Shopify Store If you have a successful business on Amazon, you might ask yourself, “Why should I sell on another channel?” Now, according to Ezra Firestone of Zipify, there are two important reasons why you should consider launching a Shopify Store: 1). It protects your business against changes to the Amazon platform that are beyond your control. 2). It can increase revenue 5–10% in the short term and multiply the value of your brand when you sell it. This special webinar will be a deep dive on how to launch your own Shopify Store from two e-commerce masters, Ezra Firestone with Bradley Sutton. What’s Waiting Inside The Webinar: 3 common mistakes brands make when expanding off Amazon. Ezra’s recommended profit margin for scalable products. Ezra’s best ad formula for cold traffic campaigns on Facebook. The AOV Principle: How to get customers to spend more. My strategies for increasing lifetime customer value.