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Compatible with: Amazon Walmart

Free Amazon & Walmart URL Builder/Generator (GEMS)

Create search-engine friendly URLs in seconds!

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1. Canonical URL

Search-engine friendly Amazon URL.

Example: https://www.amazon.com/Samsung-Galaxy-S10-Screen-Protector/dp/B07NQ2MBSW/

Required fields: 5 keywords, ASIN

(mandatory)
(mandatory)
(mandatory)
(mandatory)
(mandatory)
(mandatory)

2. Add To Cart

Send traffic directly to ‘add to cart’ page.

Example: https://www.amazon.com/gp/aws/cart/add.html?ASIN.1=B0752BLWNB&Quantity.1=1

Required fields: ASIN, quantity

(mandatory)
(mandatory)

3. Buy Together

Send traffic to a cart page that combines 2 or more products.

Example: https://www.amazon.com/gp/aws/cart/add.html?ASIN.1=B00SUZWGHM&Quantity.1=1&ASIN.2=B00809ERAM&Quantity.2=1

Required fields: ASIN x 2, quantity

(mandatory)
(mandatory)
(optional)
(optional)
(mandatory)
(mandatory)
(optional)
(optional)

4. Targeted ASIN Search URL

Generates an Amazon search result page of a list of ASINs that you specify.

( mandatory – Insert one ASIN per line, no commas, no spaces, only 10 characters per ASIN, no more than 50 ASINs. )

5. Walmart 2-Step Via Brand

Target specific keywords when sending customers to Walmart by restricting products by brand and keyword.

Example: https://www.walmart.com/search/?cat_id=0&facet=brand%3ALipozene&query=diet+pills

Required fields: Keywords, Brand

(mandatory)
(mandatory – case sensitive)

6. Walmart 2-Step Via Seller

Target specific keywords when sending customers to Walmart by restricting products by seller and keyword.

Example: https://www.walmart.com/search/?cat_id=0&facet=retailer%3APalos+Buddies&query=laundry+sheets

Required fields: Keywords, Store Name

(mandatory)
(mandatory – case sensitive)

Benefits of GEMS

Drive external traffic to your listing to boost your product sales

  • Easily adjust canonical URLs to get indexed and increase your product’s visibility
  • Generate an Amazon search result page from a list of ASINs that you specify
  • Target specific keywords when sending customers to Walmart by restricting products by brand and keyword
  • Send external traffic directly to an ‘Add to Cart’ page

Thought Leadership, Tips, and Tricks

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FAQs

Using Helium 10’s GEMS tool, simply identify the type of URL you’d like to create, plugin the necessary information (Country/Store, Keywords, ASIN, Quantity, etc.), and click ‘Generate’.

An Amazon Canonical URL is a link to a product’s detail page that includes keywords you’d like to target and rank well for in various search engines. In order to have search engines (like Google) crawl and index these URLs, you’ll need to link to them somewhere on your website (i.e. an HTML Sitemap) and submit that page to Google via Search Console or Bing via Bing Webmaster Tools for indexing.

To retrieve your product’s canonical URL, visit your listing, right click on the page and click ‘Inspect’, and then type in the word ‘canonical’ into the search bar.

In order to create a Canonical URL in Amazon, you can use Helium 10’s GEMS tool where you’ll add in 5 keyword targets, along with the Country/Store and ASIN.

In order to create an ‘Add to Cart’ link for Amazon, you can use Helium 10’s GEMS tool where you’ll add in the ASIN and the quantity of the items you want added to the cart (usually Quantity will equal 1).

In order to create a link with a group of ASINs, you can use Helium 10’s GEMS tool under ‘Targeted ASIN Search URL’ where you’ll add in the ASINs (no more than 50).

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The Details

The Best Amazon & Walmart URL Builder

Amazon URLs are basically unique slugs present within the whole URL of your product. Amazon adopts these URLs to narrow down the keywords that buyers use when searching for products. Sellers can modify these URLs to direct external traffic to the product page.

Understanding these Amazon URLs and knowing when and how to use them can really boost your sales. Helium 10’s GEMS tool is a great Amazon URL generator and takes care of everything for you. You just need to provide a few things like the ASIN and the quantity of product, and it can generate an Amazon URL for you that ensures your product listings get the desired traffic.

While keyword research strategies are important to rank well on Amazon, you also shouldn’t undermine the importance of the different kinds of Amazon URLs and their structure. Knowing how and when to use these URLs can really boost up your sales. And the best part? Helium 10 has a range of tools that can generate the URL for you, so there’s less for you to worry about!

1. Amazon Canonical URL Generator

Canonical URLs use hyphens and colons right after the first five words present at the start of your title, so you need to carefully define five of the most relevant keywords related to your product. Hyphens and colons are used interchangeably, and you can control their placements. The proper format looks as follows:

https://www.amazon.com/Samsung-Galaxy-S10-Screen-Protector

2. Amazon Add to Cart URL Generator

As the name suggests, such URLs send buyers right to the “Add to Cart” page on Amazon. This kind of URL can also simulate Alexa to add the products into the customer’s cart. With Alexa triggered, your product shows up as the first result to a buyer searching for an item.
Helium 10’s GEMS tool makes it easy to generate an Add to Cart URL. All you need is the quantity of your product and the ASIN. And once the URL is provided to customers, it adds your product into the customer’s cart.

3. URL Generator for Grouping Multiple Amazon Products

More than 35% of all Amazon sales are made through the different widgets on the website like “often bought together” and “frequently bought together” cards. A product placed in these categories enjoys increased sales. Generally, sellers either have to pair two of their products or link a competitor’s product with their own product. Then, by leveraging traffic, they use social media to drive Amazon through a specific URL. Frequently Brought Together URLs are defined by the quantity of the paired products and a set of characters.

URL Generator for Amazon Search Page With Specific Products

The 2-step brand URL restricts products through keyword and brand and instead goes after keywords distinctly linked to your product. It also takes buyers to the page that has just your brand’s products. Understanding these Amazon URLs and knowing when and how to use them can really boost your sales.

URL Generator for Walmart Products (Brand + Keyword)

Walmart 2-Step Via Brand is a powerful method for targeting specific keywords when sending customers to Walmart by restricting products by brand and keyword. For example, a typical URL for Walmart products might look as follows:

https://www.walmart.com/search/?cat_id=0&facet=brand%3ALipozene&query=diet+pills

URL Generator for Walmart Products (Seller + Keyword)

Walmart 2-Step Via Seller allows you to target specific keywords when sending customers to Walmart by restricting products by seller and keyword. For example:

https://www.walmart.com/search/?cat_id=0&facet=retailer%3APalos+Buddies&query=laundr
y+sheets

The required fields for this URL generator are 1) Keywords, and 2) Store Name.