Compatible with: Amazon
AI-Powered Amazon PPC Solution (Adtomic)
PPC software designed to maximize your Amazon Advertising ROI
Benefits of Adtomic
Create, manage, & optimize PPC campaigns with ease
- Launch fully automated, AI-driven ad campaigns in minutes—no PPC expertise required
- Save hours by setting up and managing multiple PPC campaigns in bulk
- Increase conversions by scheduling ads when customers are most likely to buy
- Maximize ROAS by leveraging precise, AI-powered keyword and bid suggestions
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28 minute read
Amazon PPC Guide: What It Is & How to Get Started
The Details
How to Create an Amazon PPC Strategy
Pay-Per-Click (PPC) is the one of the best ways to gain visibility for your Amazon product listing to potential customers. If you aren’t already using Sponsored Ads for your product, we’ve made it easier than ever to dive in with Adtomic (our Amazon PPC management software).
If you are already using Sponsored Ads, you know how challenging it can be to manage your Amazon PPC account. Our customizable rules engine provides you with the necessary means to gain control of your account, execute your PPC strategies, and get back your most valuable resource – your time.
How to Automate Amazon PPC Campaigns
If you’ve ever spent time combing through Amazon search term reports for wasteful or high-selling search terms, you know how tedious and time-consuming it can be. Even if you’re a pro with Excel filters and pivot tables, it’s tedious.
With a tool like Adtomic, you can automate these processes! You can use our custom algorithm or set the threshold that you think makes a search term successful or poor performing and Adtomic will automatically analyze your PPC performance data to provide suggestions. If a search term meets the critria you’ve set, we’ll take action and make any kind of keyword adjustment you need!
It may sound simple, but the time it saves you in optimizing your Amazon account on a regular basis really adds up. With Adtomic’s customizable rules, the possibilities for many PPC strategies are endless.
How to Use Adtomic Like a Pro
Simply put, Adtomic streamlines, simplifies, and automates your Amazon advertising campaigns creation and optimization. A strategic PPC gameplan from launching to scaling campaigns is key to having a thriving e-commerce business on Amazon.
To use Adtomic like a pro, reference your data at a high level through our custom Dashboard and Analytics pages to give you an overview of your PPC spend, sales, ACOS, impressions, clicks, and exclusive metrics like Total Advertising Cost of Sales (TACOS).
Crush your PPC by setting up multiple PPC campaign types at once using our custom Campaign Builders and Bid Algorithms in the Ad Manager. Or create Rules for your existing campaigns to automatically provide keyword bid suggestions, add performing keywords or create negative keywords. Easily track and manage your Amazon PPC bids and keyword suggestions manually, or set up automation to streamline your optimizations. Sign up today to leverage the power of Adtomic by Helium 10 to maximize your Amazon PPC strategies and take control of advertising on Amazon!