#267 – The Latest Strategies for Getting to Page One on and off Amazon
There are few places where the saying, “It takes a village” is as true as it is for e-commerce and selling on Amazon. Over the last year, Helium 10’s Director of Training and Chief Evangelist, Bradley Sutton has run test after test to try to determine what would become the new CPR number that is at the center of one of our important launch strategies.
Today on the Serious Sellers Podcast, Bradley welcomes one of those important “villagers.” Alina Vlaic, from Sibiu, Romania started her Amazon journey as a seller on the EU marketplace and then made her way to North America where she’s established herself at the forefront of Amazon strategic thinking. Along the way, AZ Rank was born, a company dedicated to helping Amazon sellers on every stage of their business with customized ranking, launching services and more.
As an Amazon seller herself, Alina knows the challenges (and the satisfaction) of what it’s like when things go according to plan. Want to plan for your own e-commerce business success? Step one should be listing to this podcast!
In episode 267 of the Serious Sellers Podcast, Bradley and Alina discuss:
- 03:30 – A “Deep Dive” Into the Data Used to Create the New CPR Number
- 05:00 – How Did Alina Put the Maldives Strategy to Work?
- 07:10 – It’s Not Magic, You Still Need to Do the Other Things Right
- 09:15 – Ranking and Success are Two Different Things
- 11:00 – What Other Strategies Has Alina Been Testing?
- 13:40 – Trying to Rank Virtual Bundles
- 18:30 – What About Other Marketplaces?
- 21:30 – How to Make Sure That You Show Up for Walmart
- 25:30 – Alina’s Etsy Results
- 27:00 – How the Multi-Phase Process Works
- 30:00 – Biggest Launch Mistakes
- 31:30 – How is Alina’s Amazon Business Going?
- 32:30 – Alina’s Launch Strategies
- 36:45 – How to Contact Alina
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Google Podcast or wherever you listen to our podcast.
Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
- Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
- Ultimate Resource Guide: Discover the best tools and services to help you dominate on Amazon.
- Helium 10: 20+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon business easier with better data and insights. See what our customers have to say.
- Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
- SellerTradmarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
Bradley Sutton: Today we’re going to talk to one of the key players who helped us in our research to come up with the new CPR number and a big reason for how I was able to test so much for the Maldives honeymoon method. She has personally managed thousands of Amazon launches. How cool is that? Pretty cool, I think.
Bradley Sutton: Hey, guys. We’ve had a few guests here on the podcast that work for Thrasio. Thrasio is a company that acquires leading FBA brands from small business owners, just like you. They’ve got the experience of acquiring over 125 Amazon businesses. They’ve seen it all when it comes to managing and growing an Amazon brand. If you are thinking about selling your FBA business, visit thrasio.com/helium10 to connect with the Thrasio’s deal team. That’s thrasio.com/helium10 for more information about whether your brand is a good fit for Thrasio.
Bradley Sutton: Hello, everybody. And welcome to another episode of the Serious Sellers Podcast by Helium 10, I am your host, Bradley Sutton, and this is the show that’s a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the Amazon world. We’ve got somebody who is a serious seller and who helps serious sellers, Alina from AZ rank. What’s up? How’s it going?
Alina: Hi. Going great. Thanks for having me back.
Bradley Sutton: Thank you for coming on here, even though I just heard you’re actually on a family vacation on an exotic island and taking away time from the family to come on the podcast. I appreciate it.
Alina: No problem at all.
Bradley Sutton: Alright, so let’s just hop right into it guys. We’re not going to get into her whole backstory and everything. This is actually not the first time she’s been on this podcast. Make sure to go back and check out episode 122, and we go a little bit more on her history. Now that she’s a known person here in the Helium 10 world, I think everybody knows about AZrank these days, because we were using that a lot for Project X, and also for Project 5k, talking about it in blogs, etc. We’re going to try and make this a strategy heavy episode here. So for the first part, how long have we been working on that new CPR number together?
Alina: Oh my God. Oh, I think it’s more than one and a half years or so.
Bradley Sutton: Guys, we didn’t just come up with this CPR, the new CPR formula that we talked about in episode 250, just off the top of our heads. I don’t like doing things unless it’s extensively tested. And so, Alina was helping us out on that project too for a year and a half now almost. It’s still going. We came up with a number. We came up with a formula; but we’re still testing. We still want to make sure that any algorithm changes are not going to affect that number, but do you remember all of the different things? I mean a lot of it was not you, but it was actually Mhel, my assistant, tracking these things. Do you remember some of those things, all the different kinds of details that we were trying to track, and a lot of them, we ended up not using. You don’t know if it affects the formula or not until you actually do it, right? We did one of the most ridiculous, deep dives into data. We have a lot of data scientists here and they actually took the Baton from us, but when it’s me and Mhel and Alina working on this stuff, we’re just Google sheets. We didn’t have fancy formulas and pivot tables. We were just manually doing this stuff, tens of thousands of–
Alina: No other way than manuals to get to like that in the beginning at least.
Bradley Sutton: But anyways, you had a first eye view of how I kind of developed the Maldives method. And a lot of it was based on some of the stuff that you and I went over. So let’s just talk about that. For the last six months or eight months ever since that first episode came out, have you been using some, like again, one thing that I tell everybody is like, you don’t have to do the entire Maldives method that I talk about to get the effects, like there’s just different aspects, but what are some of the aspects of the Maldives launching methodology that you have been utilizing with success with your customers?
Alina: Okay. I’m going to give a little bit more details here if you let me.
Bradley Sutton: Let’s do it. I like it.
Alina: First of all, you know that most of the plans are ranking plans and ranking campaigns that we do are custom made. I mean, we do it for the sellers. So the first thing that we did, we tried to implement ourselves even without the sellers knowing some of the Maldives first ideas from the first episode, looking at the titles manually before the x-ray had the tool, finding– I mean, do I recommend, why do I recommend you to rank this keyword? Because look on page one, only three competitors have it in the listings. That’s the way we put it at that point, without mentioning before the episode went out. That’s one of the things that works really, really well. The Maldives strategy works even without the most important problem- the seller’s face, which I believe is the creating the new listings. Another thing that I want to mention is it’s very important for the sellers, for you, the sellers out there to understand that this is not magic. I mean, you cannot just do what Bradley said there, or I recommend, and just start selling 100 units per day from day three. It would be nice, but it’s not always happening. I mean, you have to take care of your photos. You have to do great listing optimization keywords in the backend. All of this, everything matters. Every little piece of the puzzle is important. With this ranking, the lounge is just the icing on the cake. If all this is combined and done well together, then the launch itself is a success. And also another thing I want to mention is that the lounge can be a success. The ranking can be a success. And unfortunately, sometimes because of the niche, because of the product, because of the wrong choice, sometimes you may still not get those sales you want, or that many as you want, but still the ranking works.
Bradley Sutton: Yeah. That’s important. It’s like, Hey guys, I mean, if you wanted Alina, or using the Maldives strategy can get you to page one for Gucci wallet and you have a coffin shelf, but does that mean you’re going to get a whole bunch of sales for your coffin shelf because you’re a page one on Gucci wallet? No, of course not. So, the ranking and success are two different things. Like you can almost rank anything that you’re indexed for using this method, but if you chose the wrong keyword or if buyers just don’t interact with your product, even if it’s the right keyword, maybe just people think you’re priced too high, or your images are bad. I mean, there are so many other things, guys, that’s involved in what we call sticking the landing and staying on page one that you have to keep in mind, which part of the Maldives method do you use most often? Like, is it trying to use common root words and doing multiple keywords at the same time, or is it trying to hopefully get the keyword in the title or, I mean, there’s so many aspects of it, but which one do you think you use most?
Alina: I think the number one would be the keyword in the title. We always tell sellers that if you want to go with this approach and follow these keywords, make sure you have them in the title. And I try to teach them to do that phrasing. I mean, from three keywords, if you combine them right in the same phrase, you can have all three of them in the same title without repeating. You know what I mean? So, this would be the title. We tell them, put that in the title and it will be good, then multiple keywords and common root words. This is what we do always, it’s working really, really well. I mean, it’s common sense, actually, if you will come to think of it, it’s common sense. You actually tell Amazon that, Hey, I’m selling this keyword on second keyword, third keyword but all of them have some common things. So that’s actually what my product is. So, the algorithm will naturally grow your ranking by 80%, I think. Main keyword without being targeted in the campaign. Main keyword gets close to page one, if not even on page one, without a single purchase, a single giveaway.
Bradley Sutton: Okay. So guys, these methods work five years ago, everybody was doing two-step URLs, which still work a little bit, but then, things do change, maybe in two years from now, this might not be the fastest way to rank, but right now, search find, buy orders, like seem to be working just incredibly and at a fraction of the cost of what it used to, if you’re using the right methods and the right strategies, like the Maldives amongst other methods. Now, what are some things that– you know I love testing things all the time. I’m always testing things with you, wasting my money and getting these big bills that Helium 10 has to pay for sometimes, and then some of it I’m like what, I need to pay for this myself, because this is kind of a crazy idea here. And I can’t imagine how many thousands of dollars I’ve spent.
Alina: I’m not going to tell you.
Bradley Sutton: Just trying to test different strategies. So let’s talk, I actually just recently did an episode about some of my tests, but what about you? I know you’re kind of like a mini me, and that you like testing. So let’s talk about some of the things that you’ve been testing lately. Like I know one of the things in the past was if you couldn’t find their product in the first seven pages, you would like test different things such as using the filters, new items or–
Alina: New arrivals.
Bradley Sutton: Yes, by the brand or something. So what are some different things that you’ve been testing with success or without success, like tell me something that failed too, so that people maybe can save some money not doing it.
Alina: Can you believe that I have thought of this question and I have a list.
Bradley Sutton: You’ve what?
Alina: I thought that you’re going to ask. I knew that.
Bradley Sutton: You predicted it? Okay, cool.
Alina: Okay. So I’m going to start with the one that didn’t work. I didn’t give up yet. I think there’s something there, but I haven’t found it. So, you were talking a while back about how important again are the keywords in the title, but some of the categories, some of the niches are on Amazon. They don’t like big titles or none of the big, I mean, 200 characters. Some of them only allow 80, or maybe even if they allow 200, most of the competitors have shorter titles. So you have to have a shorter title, too. I thought of doing a test about how it would be to launch the new product with the long title that you want, stuffed with keywords in order to do the Maldives and everything. And then after you get some ranking juice, just cut it, make it shorter, keep some of the keywords, what happens to those keywords? What happened to the other? What happens to the keywords that remain and what happens to the keywords that are being deleted from the title, but the results I was expecting to see increase on the keywords that remain, but it didn’t happen, actually. But they didn’t decrease as well. So they were just like there. The interesting thing though, was that the keywords that were cut from the title didn’t lose rank. Something else I’m very determined now to find a way to rank bundles, virtual bundles. I haven’t found it yet. What I found so far, but if I’m just like 80% sure, not 100%, is that bundles do appear in searches. So it’s not just the components of the bundle. It’s the bundle itself. So it has ranked, the first result was that if the main components, so the first product in the bundle, if the first product is ranked on a keyword, then the bundle cannot be ranked on the same keyword. I mean, you cannot have twice the real estate, for example, on page one, if you get there, I’m saying it’s 80% because I had some situation I’ve tested, like for now 30 or 40 bundles. But on one or two of them, I had a situation where they were both bundled at the same time, yes. One with lower rank and one with a higher rank. And I found that very interesting. The thing is those bundles, these two cases had good sales as the virtual bundle. So the virtual bundle had good sales. The others also have, but not that good. I don’t know if that could be a thing or not.
Bradley Sutton: Yeah, I remember that was one of my most costly tests, because I had like an $80 bundle and I did like 10 or something of them and it didn’t work. I was like, Aw, crap, what’s going on here? But that’s interesting, but at the same time, there, I mean, like maybe one time out of 1000 times, I’ve tried variations, two variations came up at the same time, but we know that 99.9%, you can only rank one variation child item at a time. So, maybe it was just like a weird thing in that case. But that’d be interesting.
Alina: I’ll let you know for sure, because I’ve put my mind to it to be the one who discovered how to rank bundles.
Bradley Sutton: Alright, cool. What else have you been working on?
Alina: When I build a campaign with multiple keywords. Let’s say 10. I start with one unit. As I told you before one unit, they want two units a day two, but one on the first keyword, one on a new keyword, then three units on day 3. 1, 1, 1. And it’s like a triangle at the end, how the image looks. There are multiple ways of starting the campaign. If you have so many keywords, you can start the first unit the first day, with a long tail. So a very low or the lowest search volume keyword, or with the main, most of the time, or until recently, I always used to start with the lower search volume because I thought, okay, it’s a smaller keyword. Let’s just tell the algorithm that we go gradually. We don’t just go for the main, but I’ve also tried. I thought, what the heck, let’s see what happens. Try starting with the main, and I remember the first one that I did have the main, like, I don’t know, 50,000. So, it was huge. It started with the main, and then decreasingly the search volume with all the others, adding one keyword every day. And I’m going to tell you the main and all the big keywords got ranked fantastically well. The important thing in my personal opinion, maybe I’m mistaken is the number of keywords and how the keywords are selected based on the root words inside, they have to be, they have to make sense and they have to be, this is something that I should have said earlier with your Maldives strategy question. The keywords and the listing must be extremely relevant and the title must be relevant.
Bradley Sutton: What about other platforms like have you started– the last time we had you on the show, you were only doing Amazon USA. Have you started doing other Amazon marketplaces lately?
Alina: Yes. We have all Amazon marketplaces. I mean, not all, all Europe, except France, France is a little bit more difficult, but Italy, Spain, Germany, and UK. We have Canada, the US, of course it was there. We do Walmart, we do Etsy, eBay.
Bradley Sutton: Well, let’s stick with Amazon. First of all, on those other marketplaces, do you notice any differences with how things work? I mean, obviously search volumes are a lot lower and might be, I’m assuming, less to rank on like collagen peptides in the USA versus collagen peptides in Germany or something. But other than that, do things work kind of like the same way that you have found as far as the algorithm goes?
Alina: Yes, totally. Totally the same. It’s a little bit more, not a little bit, it’s more, it’s less traffic, of course on the other platforms. Amazon UK is growing very, very fast and Germany as well. Same strategies work. I’ve had the surprise to find some products, though those are some keywords actually, which are huge in the UK and very low in the USA. But yeah, I guess it’s kind of normal to happen in some niches, but apart from that, it’s the same. It’s the same Amazon.
Bradley Sutton: Alright, guys, quick break in this episode for my BTS, Bradley’s 30 seconds. Here is my 30-second tip. So in this episode, we were talking a little bit about launching on Walmart. I kind of alluded to Helium 10 gems. So if you guys were wondering what the heck is that this is something that anybody out there you don’t even have to have a Helium 10 for this, just go to helium10.com/gems. And at the very bottom, we’ve got two different two-step URLs that you can use for Walmart. And then actually they can also help you to see if you’re even indexed for that keyword, if you can’t really find the results. So for example, what you would do for number eight on there, which is called the Walmart two step via brand on the first field you enter coffin shelf, let’s just say, right, or whatever keyword you’re trying to rank for, or want to see if your indexed for and under the second box there, you would put the brand name. It’s case sensitive. So like I tried it with Manny’s with ‘s, Manny’s Mysterious Oddities with a capital M, capital M and capital O, and then I hit generate. Then it created a two-step URL that brought me right to the search results for coffin shelf on Walmart and filtered down to only show the one from our brand, which is obviously the project. Excellent. So again, guys, Helium 10 paid members or not, go to helium10.com/gems, and you will be able to generate a Walmart two-step URL.
Bradley Sutton: Now, let’s go off of Amazon. I think that the next logical thing that people think about it is Walmart. So, we know that, I mean, we know like, but maybe people out there might not know that. They’re getting indexed on Walmart is a completely different ball game. I’ve had keywords in the title that don’t even get indexed. And there’s a lot of things that you have to worry about and we’re going to help you guys. We have a lot of training coming out on some just general Walmart things, but like, if you don’t have a certain listing score, for example, you might not get an index for tons of keywords, but let’s just skip that part. And let’s just assume that, Hey, I’ve got a listing on Walmart. I am indexed for this keyword. What have you been doing as far as getting to the top of page one for keywords?
Alina: Walmart, it’s trial and error. I’m not going to pretend that I have some amazing, great strategy because I don’t. I haven’t found it yet because there aren’t any tools out there. There’s one, I think, but it’s very expensive to find search volume and stuff like that. People usually do the keyword research on Amazon and then try to replicate it on Walmart. This is something that I would recommend not doing because on Walmart, I don’t know, people are searching totally different. Broad keywords are the winning ones. For example, you don’t search for vitamin C for children. I don’t know the best example. You just search for vitamin C or just the broad name of the product. But again, and I want to double what you said, all these efforts are useless even if you get indexed on that keyword, even if you have it in your title, even if you had your, I don’t know, couple of reviews, you have to have that. I mean, at this point in Walmart, you don’t exist in terms of ranking if you don’t have this. Even one, it’s good, but you have to have it. If your score, if you did all this and your listing score is poor, you don’t rank, the algorithm doesn’t rank you, no matter how many giveaways you do, basic things that we do in terms of ranking on Walmart is just decide on, I don’t know, 1, 2, 3 keywords and plan for a week. See what happens, one step at a time.
Bradley Sutton: When you say, “Hey, you’re testing it out and rank it and stuff,” is it always search, find, buy, or have you ever used the two-step URLs from Helium 10 gems? Or what method are you using?
Alina: Usually these two are combined. Helium 10 link, super URL and search, find, buy. I do believe that not having all the traffic and not having all the people coming from the same traffic source, this is a good thing for your ranking and for your listing. So, combining these two, it’s all we have right now for Walmart. I haven’t found anything else that works. Also if the seller is enrolled in WMF, so is the FBA for Walmart and also has access to advertising to Walmart PPC, that works very well also to do the search, find, buy and giveaways from the sponsored, from the sponsored position.
Bradley Sutton: Okay. Yeah. I mean, that’s what I do on Amazon, sometimes if I’m not, a lot of the stuff I do is already ranked from day one, just like page six or page seven, but sometimes it’s not. And so, I kind of rely on sponsored ads instead of using URL in order to do this search find buy. So it sounds like a similar situation for Walmart that would work as well. Yes. Okay. Interesting. What about Etsy? You don’t do anything on Etsy?
Alina: Not so much lately, but yes, we have. We have done a bunch of components.
Bradley Sutton: How’s that working like, how many– let’s just say, obviously there’s not much many tools out there that talk about search volume on Etsy, but let’s say it’s coffin shelf or something, like in the US or an Amazon, it’s like 8,000 searches, like a word like that, that’s maybe 20, 20 to 30 units on Amazon is a CPR number, but coffin shelf on Etsy, what would that be if it’s like 20 or 30 on Amazon, what would it be on Etsy?
Alina: In terms of search volume, there is a tool that I use and I find it quite good, actually it’s called E rank. It tells you the search volume and also what I find to be more important than the search volume on Etsy is the number of competing products or listings. You will find keywords with a 20k search volume, like your example. And I don’t know, 3000 competitors, which is a very low number on Etsy, such a keyword, for example, you can easily get to page one with 20 units, if that same keyword, or if the following the example has 20 thousand search volume and 20,000 competitors, then you’ll need more. I like to call it ranking in phases. We do phase one for a week or 10 days, then close to the end we analyze what happens, what has been the movement? Where do we need to push more? So, after we finished phase one with the first selection of keywords and for a period of, I don’t know, seven to 10 days, we were just close to the end. We look at where we are, we analyze and decide where we need to push more, or maybe add more keywords if some of them are doing very well. It’s pretty much kind of basic steps that we do for ranking on Etsy because we don’t have too many tools and maybe Helium 10 considers doing some tools for Etsy sellers and Walmart as well. Or another interesting thing. I did it a couple of months back, and it did really well as a campaign for a seller who had more products, 20 or so. So the store was looking very, very well, but it was new. So some of those products gained an organic ranking on Etsy without doing anything, just, I think this is the PPC or advertising or what it’s called on Etsy. So, we built a campaign where we did the search for a keyword, then found the first product of that seller that showed up in the search, usually paid one page to click on it and then go to the store and from the store select the product that we want to rank, so it’s more or less like where you would do an Amazon with clicking on one product and then going buying from bottom PPC recommended or something, but it did very well. And it did very well for the story itself. Several products from the store started to gain rank from this.
Bradley Sutton: Okay. All right. Well, let’s go back to Amazon a little bit. You had talked about how before, or not before, but just in general, you help customize your client’s campaigns a lot, but I know clients come to you already with plans sometimes pre-prepared, and then maybe you would give them feedback on it. So, you’ll deal with hundreds and hundreds of these. So what are some of the biggest, common mistakes that you see sellers making with what they planned originally? Because I’m sure that would be maybe things that people are doing in other places, our listeners are like, what are the biggest things that you have to go and correct them on?
Alina: Well, the first thing that comes to my mind and very, very often I said is planning to rank for one keyword. And sometimes that’s the main keyword, which is huge, even if it’s an established listing and has already good sales, trying to do a ranking campaign for just one keyword in my opinion, it’s, I don’t know, it’s not a waste of money, but you could do so much better if you do more keywords, that would be one thing. Not enough focus on the title, not using the backend properly, not feeling all the fields. And I usually recommend people to download a flat file and see what’s in there, because there are a lot of more fields in the flat file that you can feel with keywords, with information about your product. And Amazon loves that.
Bradley Sutton: Let’s just switch to something more personal, how has your Amazon business been doing?
Alina: Well, it’s doing great actually. Last year was an extraordinary year for me. With everything, with all the changes and with Amazon restrictions and COVID and everything. But when I look back, it was a great year. Last time we did the podcast, I had like, I don’t know, seven SKUs or something like that. Now I have around 30 and planning to launch in the next couple of weeks, another 30 under the same brand. I launched a new brand, which I’m just growing now with 10 SKUs or something like that. I think I’m going to pass the seven figures by the end of the year, hopefully, but learning all this stuff and being all in every day with trying to be on top of everything with information is important.
Bradley Sutton: Let’s close this episode with, not just one or TST, 30-second tip. Let’s see if we can get two or three out there. What are some great ranking strategies, preparation for launch, or launch strategies, or unique things that we haven’t talked about in this episode that you can share that will be very actionable for our listeners?
Alina: Well, I have thought of something that I did for some of the products in one of my brands, and it turned out to work very, very well. So let’s say for example, you have one or more products comparable with your drinking straws from Project 5k or whatever other products that you know people buy more. And again, and again, I did– my products were back of 10 or packs of 15 stuff inside the box. That was one unit. And I noticed that people were sometimes buying two or three units in the same order. So, I did variations of two packs of three packs of five packs of 10 on each of the SKUs, and then tied them all together under the same parent with the main, but the variations are FBM. So, our merchant fulfilled, and they’re fulfilling from a 3PL. I have like 10 to 20 orders every day from this variation, the project, the profit margin is absolutely great because you have just the referral fee and one shipping fee from the merchant fulfilled, which is definitely lower than if you were selling five products from Amazon, because you would have five FBA fees. If you do the math, you’ll see it’s really good and working and you will get more real estate in the niche. Another thing would be advice for everyone out there, not just sellers trying to rank products. Every once in a while, just check your flat file, download your category listing report and check it. There are two fields, which I personally found a change. I think I told you about this as well. With the latest Amazon glitch that happened in may, but since then it happened again.
Alina: So it’s not just the browsing note, which is under item, item type keywords in the flat file. It’s also a product type, which is the main category that was changed as well. I don’t know how they change it and why, but it doesn’t hurt to look. One more thing, going back to your question with common mistakes. It’s not a mistake. It’s something that sellers don’t notice. They have a live product, which is missing the category. We are trying to rank it. It’s index, it’s okay. But it’s, I mean, sometimes it’s indexed most of the time it’s not indexed. And why is it not indexed because of the keywords in the title. Well, if we look back, we’ll see if we look down on the page on the listing page, you will see there isn’t any category written there. After this is fixed, usually with the help of server support. So you need to, to contact them and tell them this isn’t doesn’t belong to category. It’s a bug sometimes. Sometimes you can just do an update with the flat file, but sometimes it doesn’t work. So you have to contact them. For example, we had a ranking campaign with which I missed this. So we started it and I missed the fact that it wasn’t, it didn’t have a category. It wasn’t going up, nothing was happening. And when I noticed this after a week or so, I told the seller, the seller did contact the seller support, everything got fixed, and the ranking just popped up to, I don’t know, position 20 or something. So things happen in the back, but as long as you fix it, it becomes visible.
Bradley Sutton: Yeah, that’s good. That’s good. You see, we used to only do one. We’re doing like two, three now. So if people want to reach out to you for more advice or to see about setting up one of their campaigns, how can they find you on the interwebs out there?
Alina: Well, they can go to our website, which is azrank.com. I also bought ezrank.com because a lot of people understand ezrank. azrank.com and just feel, there is a short contact form there with a few details. And we’ll get back to you usually in 24, 48 hours, maybe a little more, they can message me anytime on messenger. I’m Alina Vlaic. My name is Vlaic. Instagram as well. Same name, easy to find, I think.
Bradley Sutton: Alright. It’s easy to find. Not easy. All right. Cool. All right. Well, Alina, it’ll be good to see you. It was nice out. We saw your family out there in Turkey, Istanbul a couple months ago, and then hopefully we’ll see you at maybe a billion dollar seller summit, or some other conferences out here in the United States this year. So thank you very much for joining the show and thank you for putting up with all of my case studies and all of the help that you’ve given us with the CPR number and everything else. We really appreciate it.
Alina: It was my pleasure. And thank you too. Thank you for having me and thank you for letting me speak so much.
Bradley Sutton: No problem. No problem. We’ll talk to you later.
Alina: Talk to you soon. Bye.
- #281 – From 40k a Day to Losing Over $1 Million! – Kevin King Shares a Cautionary Tale - September 18, 2021
- #280 – From Amazon Posts to Product Inserts: Big Wins for Small Brands - September 14, 2021
- #279 – Getting More Bang For Your Buck From Your Amazon Proceeds - September 11, 2021