To start selling on Amazon you don’t need tons of capital like other business ventures where you have to buy a lot of equipment, pay franchise fees and build a website. The amount of capital you will need depends upon your specific goals for your business. Keep in mind that more your capital you have, the more inventory you can purchase and the more you can allocate to marketing and product sponsoring. Essentially the amount of capital you should start with is as much as you are comfortable with spending without putting yourself into a financial bind.