ACoS
ACoS – Advertising Cost of Sale
Amazon ACoS measures the efficiency of your advertising campaign. It is the ratio of ad spend to ad revenue (in %). You can calculate ACoS using this formula:
ACoS = Ad Spend ÷ Ad Revenue * 100
Amazon ACoS measures the efficiency of your advertising campaign. It is the ratio of ad spend to ad revenue (in %). You can calculate ACoS using this formula:
ACoS = Ad Spend ÷ Ad Revenue * 100