#712 – Amazon Marketing Cloud Made Easy!

Unlock the secrets of Amazon Marketing Cloud (AMC) with insights from PPC expert Destaney Wishon, and transform your advertising strategies to outpace the competition. Discover how to harness the power of AMC to not only make it to page one of keyword search results, but to also thrive there. Destaney shares her expertise on curating audience segments beyond traditional keyword targeting, providing you with a competitive edge in a market where costs and competition are constantly rising. By leveraging AMC’s audience features, you can focus on engaging customers who have shown interest in your products, turning casual browsers into committed buyers.

Explore advanced strategies within AMC as we discuss the balance between improved conversion rates and scalability, pivotal for targeting AMC audiences. Learn about the impact of Amazon’s shift to contextual and behavioral search results on your conversion strategies. We dive into how to create tailored audience pools and the importance of engaging customers before they’re ready to purchase. With Destaney’s guidance, you’ll navigate the nuanced role of analytics in justifying campaign efforts and understanding customer behavior, all while exploring opportunities beyond sponsored products, like utilizing sponsored brands and DSP to amplify customer education and conversion rates. Tune in to craft strategies that are not only effective but also insightful, as we explore new-to-brand metrics, cross-platform impacts, and more.

In episode 713 of the Serious Sellers Podcast, Carrie and Destaney discuss:

• 00:00 – Amazon Marketing Cloud (AMC) Strategies
• 07:10 – Maximizing Conversion Rates for Profit
• 12:54 – Optimizing AMC Audience Selection
• 13:56 – Advanced Amazon Marketing Cloud Strategies
• 16:48 – Non-Linear Path to Amazon Purchase Journey
• 19:48 – Optimizing Marketing Strategies With Data 
• 20:11 – AMC Audience Strategies
• 26:46 – Utilizing AMC for Enhanced PPC Results

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

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Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
• SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.