Conversion Rate

This term refers to how well your product sells on Amazon: how many people view your product vs. how many follow through and buy it. Factors contributing to low conversion rates include inadequate or weak listings, poor customer ratings, and running out of stock.

Ultimately, high conversion rates lead to more success; low conversion rates hurt ranking and sales. Helium 10’s software suite helps sellers access data necessary to manage and improve all of these critical aspects of marketing and selling.