FAQs What Is Amazon Brand Gating? Amazon brand gating is program that helps sellers prevent unauthorized sales of counterfeit or knockoffs of their products. How Do You Gate Your Brand on Amazon? First, you must be enrolled in Amazon Brand Registry. Once you are brand registered, you can apply to gate your brand on Amazon by providing a list of ASINs for gating. Why Should I Gate My Amazon Brand? Gating your brand will stop other people from trying to sell counterfeits or knockoffs of your products. Does It Cost Money for Amazon Brand Gating? No, it is free to gate your brand on Amazon! How Long Does It Take for Your Amazon Brand to Be Gated? It typically takes 3-5 weeks to get your Amazon brand gating application approved.