#749 – From $100K To $7M On Amazon

In this episode of the Serious Sellers Podcast, Bradley Sutton welcomes Andrew Bell to talk about the real Amazon operator experience behind his AI and listing optimization expertise. Andrew shares his journey from growing up in small-town Indiana and studying ancient Greek and preaching to eventually diving deep into business, SEO, Amazon strategy, and AI-powered workflows.

Andrew breaks down how he helped Touch of Class, a niche home decor brand, grow from around $100,000 annually on Amazon to $7 million per year. He explains how he used Freedom Ticket, Helium 10 tools, keyword research, listing optimization, FBA, competitor tracking, and category-level keyword lists to turn thousands of niche products into a much stronger Amazon catalog. He also shares how the Amazon Brand Store became a major growth driver, with around $1 million in sales coming through store activity after treating it like an SEO page that could rank on Google.

Bradley and Andrew also dive into the relationship between Amazon SEO, PPC, and Rufus, now Alexa for Shopping. Andrew explains why keywords still matter, but sellers also need to optimize for customer intent, use cases, benefits, pricing transparency, and the questions shoppers are asking. He believes Rufus and traditional Amazon search are connected, meaning sellers should not ignore either side when building listings.

The episode closes with practical AI strategies sellers can use now, including using ChatGPT or Claude to organize Helium 10 keyword lists by intent, structure PPC campaigns, and analyze search term reports. For Amazon sellers trying to future-proof their listings, this episode is a reminder that growth comes from combining strong fundamentals with new AI-driven workflows.

In episode 749 of the Serious Sellers Podcast, Bradley and Andrew discuss:

• 00:00 – Introduction
• 04:32 – Finding A Hidden Amazon Goldmine
• 06:43 – Learning Amazon The Right Way
• 07:24 – Optimizing Thousands Of ASINs
• 08:37 – Tracking Niche Competitors
• 10:08 – Ranking Brand Stores On Google
• 13:22 – Keywords That Drove Organic Growth
• 15:40 – Tracking Rankings At Scale
• 16:45 – How SEO And PPC Work Together
• 18:30 – Growing Another Brand 600%
• 20:18 – How Rufus Impacts Amazon SEO
• 25:46 – Future-Proofing Listings With AI

Transcript

Bradley Sutton:

Today, we talk to a brand operator who’s helped take one brand on Amazon from 100K annually to 7 million dollars and in recent years helped another brand increase their Amazon sales by six hundred percent. How cool is that? Pretty cool, I think.

Bradley Sutton:

Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I’m your host, Bradley Sutton. And this is the show that’s a completely BS free, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And now we have somebody here in the United States and he’s been on the podcast before, but more in an educational format on our AM/PM podcast. He, every other month helps us with a topic AI, but a lot of people don’t realize is that the reason why he knows a lot about Amazon is because he’s been working in actual Amazon accounts as his job and for himself for years.

Bradley Sutton:

And that’s how he’s able to been a smart, to be able to be as smart as he is. And so we’re going to have him today from a different viewpoint. He’s not here to educate us necessarily about AI or what’s the latest, but we’re going to talk about his journey and, and how he leverages AI for his own businesses, because that’s, that’s important for us to know like real life experiences. So Andrew, welcome to the Serious Sellers Podcast. How’s it going?

Andrew:

Good. How are you doing?

Bradley Sutton:

Pretty good. Now, guys, I have rhyme. There’s like a reason for my wardrobe sometimes. And so today I’m wearing a LB hat. I like to call, I think it’s actually a long beach, like Cal state long beach or something, or maybe it’s the Louisville bats, like minor league baseball team. But I call this my listing builder hat because it’s LB and, and it’s symbolic because actually Andrew helped Helium 10 out with our new AI Listing Builder worked months on it. So that’s, that’s the method to my madness today. But we’ll talk about, you know, listings because that’s definitely one of your, your forte’s. But for those who are just hearing from you for the first time,  let’s do like I always do get into your origin story. So where were you born and raised?

Andrew:

Actually a small town Dale, Indiana, right next to the farm is a town of almost a thousand people. I think it was more like 900 people. But then moved to a town called Santa Claus, Indiana. Yes, it is a real town. It has a Christmas themed store. It has a theme park called holiday world. Yeah, most people don’t believe me. In fact, when I went to school, I actually went to Bible, Bible college at Moody Bible Institute. I think they, none of them took me seriously at first cause they said, Oh yeah, that’s the guy from Santa Claus. Yeah. Right. So yeah, I studied ancient Greek at Moody Bible Institute in preaching. That was like, yeah, that was my majors, ancient Greek and preaching. And then, you know, just turns out that world doesn’t, you know, give us a, you know, provides enough money to support your family per se. So I just, you know, personally I made the decision. I wasn’t going to go into that.

Bradley Sutton:

So like you said, that’s kind of a hard thing to, to, to do money for, uh, you know, to be able to support a family. So upon graduation, what did you do to support yourself and a family?

Andrew:

Well, I was, I guess at the time I wasn’t, I didn’t have, my, you know, I didn’t have my own family. But you know, I took a year off basically. And just, you know, I lived with my mom for a while. And I just study, I spent every waking hour in Barnes and Noble. I read every single book I could off the shelf because I love studying and everything. And I’m like, well, I might as well take this time to keep learning. I started learning about business and SEO. And then I realized, man, there’s just not enough literature on business here. And then a lot of the books I’m like, man, this is really shallow literature actually too. It wasn’t as very good as what I’m used to, but it did open me to the world of eBooks. And to this day, Bradley, I read one eBook per day. Whatever that might be. One eBook per day. And that has been, I think it just goes to show the power of habits, um, you know, in your life that you have, um, make, make a huge difference.

Bradley Sutton:

What was your first actual entrance into actually generating money on Amazon? What year and what were you doing?

Andrew:

Well, there’s a company called touch of glass. And they had this huge catalog of home decor products. They have thousands of products, actually many of them, very niche, unique, premium, a lot of the products were exclusive to themselves. And we weren’t biting other sellers on the same listing. So yeah, I ended up joining them. Um, I started doing everything. So, okay, we need to go to, you know, FBA. And I remember myself being out in the warehouse. I remember at first there was like 300 there. So there’s 300,000 square feet in this warehouse. And then I was given like, you know, a thousand square feet of time to do FBA. And by, by the time that FBA had bloomed for us, we had like 50,000 square feet of room worth to send to FBA. So you can see Amazon just increasingly,

Bradley Sutton:

What year is all this happening?

Andrew:

Oh, this is 2020. Yeah, this is 2020.

Bradley Sutton:

2020. Okay. So about six years ago, you’ve got this big company that’s huge offline. I mean, if they have a 3000 square foot warehouse, they must be pretty big offline. And so the, now you’re like, Hey, I want to start getting this stuff up on Amazon and you were able to grow it where you got more and more percentage of that warehouse.

Andrew:

I looked at this catalog and I actually thought this is a goldmine because Amazon’s not just a place for low prices. It’s a place to find niche products as well.

Bradley Sutton:

So they were already on Amazon, a certain, uh, aspect. And were you hired specifically for Amazon?

Andrew:

Hired specifically for Amazon just to show like the opportunity because the belief was there was no opportunity on Amazon per se. Right. And it was more just.

Bradley Sutton:

So before you started on it, what was like their annual sales on Amazon? I am assuming it’s pretty low.

Andrew:

Oh, two, I think that, that year we had, they had hit a hundred thousand dollars. And by the end I had it at 7 million per year. So within a year we were able to double.

Bradley Sutton:

So, let’s talk about that journey. So what, what was the first, you know, the first few months you’re in there 2020 you’re like, all right, this is a huge company, but they’re doing like only six figures on Amazon. So I know a lot of us out there like, Hey, I’d love to do six figures on Amazon, but obviously for a company this size, that’s not great. So what was the first things that you did to start to ramp up their sales?

Andrew:

Well, I can’t go without talking about this Bradley is I enrolled in freedom ticket and I learned from, you’re my first teacher, you and Kevin King. You’re my first Amazon teachers started learning everything I could about Amazon from you guys. Keyword Research, Cerebro, Magnet, back, you know, Scribbles, love Scribbles, Listing Optimization, Seller Central, FBA, all of that. So I touch a class, I was working with around 4,000 ASINs that we have parent ASINs, not just child where you have like,

Bradley Sutton:

4,000 ASINs were only generating a hundred thousand dollars a year.

Andrew:

Well, we didn’t have that many ASINs on at that time. You can imagine after I proved the success that we kept going but in many cases I was building things from scratch. I was doing the pickpack ship and I was learning FBA. I was working inside Seller Central. I was building keyword lists. I was optimizing titles, bullet points, descriptions, product pages. I was not doing it casually. I was very obsessive. I’d run Cerebro over and over again. I’d use Magnet over and over again, build keyword lists for every single product you can think of. I had category level, keyword lists, product level, keyword lists, broader lists, and that could be reused across related products as well.

Andrew:

You know, there was not a single product that went unearthed, right? Unmined. I dug through every product to see how can we make this sell through optimization because I truly believe the right keywords would show up because, you know, keyword research SEO is the art of making what is invisible visible through the right, you know, search terms, I believe. So I was working on a metal wall art. I had keywords for metal wall art, wall decor, handcrafted core, all the different things. Right. If I was working on accent tables.

Bradley Sutton:

So then there’s a metal wall art. And then what would you do? Would you go on Amazon and look for, Hey, who, who are the top sellers currently for metal?

Andrew:

Yeah, everyone. I had documented 20, at least 20 niche competitors. The thing is I had so many categories I had to look over in each in the core. So within bedding, I, we had 10 players that could compete against us. Right. That I had to keep watch on. A metal wall art. We had more 20, but fun fact, we have the largest collection metal wall art on Amazon. It’s not even close for a touch of class. So you look up touch a class metal wall art. You know, if you’re on Rufus, ask about touch a class, you know, I’m, I’m very proud of that. You ask it, it’s going to tell you it’s a very reputable brand. That’s going to tell you what it sells. And, you know, I, um, let me tell you this though. I remember one day sitting in Starbucks and this is, I love working at Starbucks.

Andrew:

Starbucks loves me too. I think working on Tiffany style table lamps. Someone asked me what I was doing. I said, well, I’m optimizing Tiffany style table lights. By the end of that day, I’d optimized 28 different Tiffany style table lamps. And there’s actually, I believe there was 13 different competitors during that time I’m thinking of where factory, um, is one of them is continuous in my mind because they were very successful and they could be very cheap.

Andrew:

You know, but it sounds ridiculous to some people, but to me that was really fun. I love sitting there doing the keyword research, figuring out how to position the product, making sure the listings were relevant. And like I said, we were able to grow from seven, grow the brand to around 7 million annually and even built a brand store. This was a big part to a brand store page. I was able to get it ranking also in Google and this is back when, you know, people were still, you know, just kind of coming out with like the knowledge of like, Hey, wow, you can rank on Google through Amazon, right? Cause Amazon has the authority score to do so.

Andrew:

So I started, we started ranking very high for our Amazon brand store pages where you go, you know, he says, okay, visit, you know, the so-and-so store. Right. Um, I almost treated it to like a block. So if you’d ask, Hey, what are the top 10 metal wall art? What, um, give me a decor on a Victorian style home. I had everything going there. So I treated it like an SEO page and we would show up in Google there. Well, guess what? We had a million dollars in sales or left my last year when I was with them on just that brand store page.

Bradley Sutton:

A lot of people talk about brand store pages, but then, but then being able to generate so much sales and having a big part of it be from Google might be a new concept for some people out there. So can you talk about how,

Andrew:

Yeah, absolutely. So, you know, I would actually, you know, use outside. So I would look at, you know, some Google search terms. You know, and I would see, okay, this is metal wall art for living room is what searched on Google. And so that’s where I would go to Google and see metal wall art for living room there. I basically took the concept of what I found on Helium 10. Right. And said, okay, these are all transactional keywords, right? So I’m going to see and match it up against Google keywords as well. And that’s what I would do.

Andrew:

And some things would change. So like, for example, I had a blog on there. There may be 10 blogs by the end of my time there, but one of them was on Tiffany style lamps because we had so many different types. It’s like, why buy this type? Why buy that? It turns out people are very particular on their shades. And so I’ve talked about how it’s handcrafted. Well, I was able to get from the manufacturer, a video of how they actually do the hand crafting for tipping style lamps. Um, when we have our handcrafted personalized decor, I would show that as well is using video helps you show up also in Google search.

Andrew:

And so I was able to transfer the learnings from helium 10 and then also from Google search rankings. Fuse those together and where we were able to rank on rank on Google because of that. And I would keep track of all our products through Google of how it ranked because individually things would show up like that too as well. But it turns out like a lot of the same transactional keywords you see on Google are very similar to those on, on Amazon. Yeah. That was, that’s probably one of the things that I was probably most proud of.

Bradley Sutton:

And so this, this increase from $100,000 yearly to 7 million, we’ve got about a million attributed to activity on the store, how much can be attributed? I know, you know, we’re just throwing out numbers here. We’re not a hundred percent sure you can’t measure it completely, but how much can be attributed to like what you did through Helium 10 as far as optimize, you know, using the tools to optimize a listing and, and find the, the keywords and, and things like that. Obviously a big portion is just playing, launching more of the SKUs that you guys had, you know, that weren’t on Amazon, but how much would you say?

Andrew:

I don’t think that’s too bad because a thousand of them we’ve launched were unsuccessful, none of them were optimized. We started launching Helium 10 keywords, boom, organics bounce 10 times. And I’m not just exaggerating this because I know like AI language loves to exaggerate things. Right. But for us, it was that exaggerative. It was an explosion of traffic. And I attribute almost all of that to Helium 10 like no doubt. And I think that’s why I’m so religious, if you will, on using it and advocating for others because it’s, it’s accuracy and we’ve seen it in the most, I believe the most niche brand you could possibly have.

Andrew:

You just go look at touch a class and you tell me I’m wrong. That you could possibly imagine highest priced items by far in their niche and we were able to still sell quite a bit. So one of the three of our products went out, that’s okay. We got everybody in backup. You know what I mean? Even cause we weren’t in control really of stock because back then I wasn’t able to, you know, there wasn’t a need to say, Hey, we need to order for Amazon, right? We just need to order for the catalog and online. But as the Amazon started to prove itself, I started to show, well, maybe we should be ordering stock for this. But even when everything went out of stock or off, off FBA, let’s say our stuff continued to sell even when it, so it went right back in stock. Rankings went right back up. Why? Guess what? We had the right keywords.

Bradley Sutton:

So thinking about the tools, I mean, obviously talking about keywords, you know, you were probably, you were using Cerebro, Magnet, Listing Builder/Scribbles, what other tools played in Helium 10 played a role in the increase of sales? Like, were you leveraging any of our advertising tools, a keyword tracker, research for new products in Black Box? Anything non keyword related?

Andrew:

Keyword Tracker, I believe we were the first ones Bradley that I, where I messaged you guys and you guys actually added more because of me, I’m pretty sure I was the guy that you did that because of. I’m pretty proud of that. So , you know, we,

Bradley Sutton:

So how, why was that such a big need for you?  Why were you breaking it? Because of how much you can like, well, what was the value?

Andrew:

So many products that did so well, you know, across, it’s not like our portfolio was the typical, like, okay, just a few items are your hero items, right? We had so many items that were like backup. So if one went down, we had another’s that came right in and it was fine. It filled in the gap. Right. I’m like, sure. Yeah. We might’ve lost sales, but we had the other 99% of sales come from like, you know, a combination of a lot of products. So, you know, and I think it was about, you know, four, you know, maybe 400, 500 products that made up, you know, um, 50% or so of our sales, but, um, you know, and then everything else, so niche and, you know, people will buy once every month, but when you have 4,000 items that are bought once every other month or twice a month, that’s a lot of money right there. But yeah, I would say that keyword tracker was a huge one and we could track Amazon choice badges. I remember every time we get a new Amazon choice badge and a presentation, I’d always brag about that. Guys were owning this keyword.

Andrew:

Check this out. Look, we need to invest in this keyword. Check it out. You know, we didn’t have a huge advertising spend, so I had to rely on organic rankings, but turns out advertising became easy to me because, you know, it was mutually reinforcing SEO and PPC are in symbiotic union with each other, right? You cannot separate those two. So as we did PPC, our SEO rose, right? But if we did PPC before optimization, it might’ve looked like this, right? Where organic tanked PBC is doing well, but then we’re like, Oh, organics rising, let’s get rid of PPC and then organic things too.

Bradley Sutton:

What are some of the other things that you were doing that not everybody’s doing?

Andrew:

It was 2024. Okay. I was still with touch class in 2023. I launched my GPTs in early 2024 and I had been with touch of class still. But for all of, all of 2023, you got to remember tattoo T came out. My wife introduced this to me in 2022 of November is when ChatGPT first came out is actually my wife’s introduced me to it. And you know, I just, I gave me all 2023 to learn and you can guess that, you know, like as the models improved messages, limits, you know, increased, I kept hitting the limits. I was constantly testing. I was constantly asking what, what can this do? How can I use it? How can I apply it? Before I knew it, I had built around 350 custom GPTs, which by the way, I’m up to 700 now.

Bradley Sutton:

Okay. Now, you know, since, since you left touch of class, you’ve worked for other companies, any similar, I mean, I think it’s a once in a lifetime thing to go from a hundred K to 7 million, but what other kind of trajectories have you seen now with other companies that you’ve worked for in this, in this space that are selling on Amazon?

Andrew:

Yeah. Recently it was the company that we have, NFPA. I, it’s the National Fire Protection Association. We sell code books. You’re like, Andrew, why did you get into books? Well, we just recently we’re, we’re up 600, well over, 600% year over year, also like just other brands, some I can’t say, but there’s been a couple billion dollar bands, for example, I’ve worked with, with Rufus that are showing increase in sales, across their product pages, which is very encouraging to see that, you know, just getting people, feet wet in that. And then, you know, that of course with Listing Builder, it optimizes now for Rufus and will continue to do so even more. So I’m excited to see the results of that as well, of people using it.

Bradley Sutton:

Well, what do you see that is a big thing that people are leaving money on the table? You know, cause what I think is that the people who see big increases in Rufus is the people who had listings that were probably just keyword stuff. And again, we, you know, we’ve talked about the importance of keywords and look what it’s done for the brands you’ve worked with. But if you just, kind of like tackle listing building just from a keyword perspective, that’s never been the case. And especially in a world with Rufus where it’s not just based on raw keywords, you’ve always supposed to have been optimizing for like the customer behavior and customer fears and, and how people use it. That’s not how people discover their product, but it’s having those things is what’s really going to help conversion.

Bradley Sutton:

Would you say that when you’re helping people optimize for Rufus and which is basically optimizing for the customer, one of the big differences is when you look at your conversion rate, like that really increases the conversion rate, would you say is one of the big factors?

Andrew:

Yes, because you’re getting better answers to them, but also, I believe, you know, there’s proof to show how you can rank in Rufus as well, because inevitable reality, whether we want it or not, whether it’s good or not, you know, there, there could be a day I don’t, you know, I don’t think it’s going to happen. I think that, you know, and we talked about this, you know, A9 and Rufus work in, I believe symbiotic union, the sense that Rufus actually uses A9 algorithm to bring in products, right?

Andrew:

So it puts together search query plans, it goes and it extracts the correct, most relevant products, um, and then brings those products in. And I just did a big study on this. And there was actually a patent that came out that talked about this as well. So it turns out it uses the search API, which was something I kind of already thought. And so the overlap is actually much, much bigger when you look at Rufus answers and the headlines that it shows and using those as attribute filters to then search. Amazon, right. There are cases where it’s personalized, right to the person. But then there’s also, but the vast majority are those that are coming from the actual product search API. And I intend to prove that definitively here within the next couple of months. You know, I think,

Bradley Sutton:

I’ve definitely, I can definitely attest to that too. And I’m not testing thousands of things, but, but when you test tens or hundreds of things, it’s, you’re not going to have much difference when you test thousands. But I a hundred percent have seen that where I’ve done tests where I will change something or something doesn’t show up at all in Rufus or regular search, you know, like I’ve been launching some products that there’s literally don’t exist on Amazon.

Bradley Sutton:

So Amazon’s algorithms and AI don’t really know about it. Like one was a bat shaped toilet rug, you know, there’ve been bat shaped bath mats, and I have the listing optimized perfectly. Not well, maybe not perfectly, but I have the keyword bat toilet rug and bat toilet mat, like all over the listing, including the title. Right. But then you search, you know, like day, day two of the launch, you search it. Even though I’m the only one within a title, it wasn’t showing up in the search results. I was indexed for it, but it wasn’t showing up in the search results. You ask Rufus, it says it was showing you bat bath mats, you know, for the bath, not for the toilet, even though I was the only toilet rug and it was in a title. And then I like sent some traffic, literally one or two purchases for this keyword to send like a relevancy signal to Amazon.

Bradley Sutton:

Boom. He almost immediately, which I’ve never seen before. Now I started showing up top of search for this. I mean, this keyword has zero search for him because no, like I said, nobody’s searching for it. But immediately in Rufus, the same time I asked the same exact question that like two hours earlier, before I sent that traffic, Rufus was like, no, he doesn’t say no, but it was like, Hey, here’s the, these are some bat shaped toilet rugs, but it was showing me bat bath mats. But then just minutes later, almost, no more than an hour, Rufus completely changed the answer. And SEO was impacted at the same time, just by like, when it’s obvious that Amazon realized that this product is relevant because of this traffic I sent. And so it just shows these things are intertwined. You don’t really optimize for one and not the other.

Bradley Sutton:

It’s important to do both. And then also the amazing thing that Rufus can do is, is like even like set schedules, like, Hey, why this, if there’s a discount of 5% or 10% or something. So with that in mind, has that affected how you control the pricing on your own listings? Because you’re like, hmm, I gotta optimize for these people who might be leveraging this price history.

Andrew:

I got a son, John Dirk is this. He, I told him, I was like, you know, now Rufus has become, it’s a pricing strategy now. I never thought of Rufus as incorporating pricing strategy, but pricing strategy now matters because of Rufus a lot. Your transparency with customers, your integrity with customers, it matters more than ever. You can’t just gouge them and customers are going to use that. And they’re going to be really upset if it’s like, Oh, they offered this before on a non prime day. And all of a sudden, but that was like a way long ago. So they’re giving them even more history. And there might be people that get around it by like, okay, we’ll just work around the 90 days and 30 days.

Andrew:

Things like that. But, you know, I think it just comes down to, you know, don’t just, don’t gouge your customer, you know, give them the right price. Like, obviously you want to sell at the price that’s affordable, you know, profitable for you. But I think a pricing strategy, it’s going to be, it becomes much more on ethical lines, you know, than anything else.

Bradley Sutton:

Yeah. Now when optimizing for, for Rufus, for listings outside of what, what, you know, you and the team developed in Helium 10 Listing Builder about being able to look at your own listing and other listings, putting in ASINs and making sure that the, making sure that your listing answers those questions that are coming up on your page and your competitors pages. How else can people make sure that they’re optimized for, you know, what Rufus is doing now and potentially in the future?

Andrew:

Yeah. I think a lot of that has to do, you know, future proofing your listing. Well, one thing that Helium 10 Listing Builder is already doing is it’s use case based in the sense that it really leverages the use case based writing philosophy which is central to in the core of what Rufus is about. Absolutely central on that and, you know, citing like, okay, these are the features and these features produce this benefit, right? So for example, if I have a mirror, that’s long mirror, right? The benefit is, Oh, I get to look at myself in the mirror more fully, right?

Andrew:

That’s a benefit right there because it’s bigger. If it’s smaller, there’s there isn’t that, but a benefit might be. Instead of seeing my whole body, I just see my face because that’s all I need to see before I go for the day. If I’m checking my makeup or whatnot, right. Be a little awkward if you’re doing your makeup, you had a big mirror like this, you were taken around, right? So having a little mirror makes a lot more sense. The benefit is you can use it for makeup on the go. You know, so I think connecting those and that’s intricately a part of, you know, Listing Builder and the way it’s built and the future roadmap to of it is, you know, future proof for that reality, things that we’re, you know, coming out with and thinking about, I even developed a skill, within Claude, called intent mapping, where it, it takes your keyword lists and it matches it by intent. And the idea is the way Rufus will actually.

Andrew:

You know, show something is by different intent types. And so I think that’s the unique thing is like what, what I’m bringing into the table is like, there’s, I’m very scientifically minded, right? Like I’ll bring in the Amazon science papers. I’ll bring in the patents, but I’m also a practitioner in the field. And that matters too. And so being able to fuse those two together, I think, keep me away from people who just say intent or people who just say keywords without mentioning Rufus, the thing like you, you, you say, no, Rufus is also a thing. You’ve always advocated and say, you know, and you’re just very real about it and you’re straight up about it, you know, so I think marrying the two together, optimizing for both Rufus and A9 includes keyword matching, exact matching, but also being intent based and use case based in your writing for something. Yeah. Very important.

Bradley Sutton:

What about an under the radar, Claude or ChatGPT quick, I don’t want to use the word hack, maybe strategy that people can leverage that maybe helps them sift through Helium 10 keywords or something that helps with advertising, quick hitting, you know, you’re one of the top people for, for AI tips and, and tricks. So what’s another quick hitting AI strategy?

Andrew:

Oh yeah. Use your keyword by intent types, but then you can set it up and structure it into your PPC campaigns too. So you can structure your PPC campaigns around different things. Let me give you an example is the way I would structure my campaigns that I wish I had AI at the time to do an AI can do now is take my keyword lists, be able to take each theme, right. Or each category. And so say I’m advertising middle wall art. Okay. I want you to break metal wall art into distinct campaigns. If you haven’t used the keyword sales feature in Helium 10, that’s, I think that’s what separates also Helium 10 from the rest too, is like having a, knowing the keyword sales on the keyword, regardless of the search term reports is a huge aspect and thing to have.

Andrew:

So one thing I would always focus on is keyword sales, keyword sales. That was to me, that was one of the best features you guys released when I was using Helium 10 at the time. I blew up in excitement. But yeah, I would say you can do that. So for metal wall art, you have it all structured out. You don’t have to think through all of that. Right. You’ll know what to bid on and then you can do the same. Like if I had betting you do for betting, you know, if you do certain supplements, you can break it up into, you know, different themes of types of supplements that you want to do. You know, whatever that might be. And then you can also, I think it’s a good idea to, you know, if you’re definitely, if you don’t want to look through your search term reports, cause they can be overwhelming. You can upload your search term reports to ChatGPT or for Claude.

Andrew:

I definitely recommend using the reasoning for both. So if you’re going to use chat, GBT, make sure it’s set on by five model five, five on extended thinking. And by the time you watch this, they might’ve already had a new model. So might just use the new model too. Um, and then you can also use Claude four or seven with adaptive thinking. And those will do the best jobs at analyzing those keywords and telling you, okay, this is going to be the most relevant to your product, but make sure also to upload the information of your product first, so it knows that that way it can match those keywords against what’s actually true about your product.

Bradley Sutton:

All right. Well, Andrew, thanks for all you do here at Helium 10, you know, helping with the educational side of things, new and upcoming things on AI. If you guys haven’t seen some of those trainings he’s done, a lot of them are in our freedom ticket program. You guys have access to, or you can go to the AM/PM podcast channel on YouTube and see some of his trainings, but thanks for coming now on the other side of the aisle here and telling us about your  brand journey. And that’s been some inspiring stuff there as well. So appreciate all you do and wish you the most of success in your future Amazon endeavors.

Andrew:

Thanks, Bradley.

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