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The 3-Phase Prime Day Ad Budget: How to Spend Before, During, and After the Event 
TL:DR; Most Amazon sellers misallocate their Prime Day ad budget by front-loading spend on the event itself. Here’s the 3-phase framework for spending before, during, and after Prime Day. Key Takeaways:  Prime Day Is Longer Than You Think  Prime Day is a two-day event on the calendar, but for Amazon sellers who manage their PPC carefully, it […]
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