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#194 – PPC Talk – Prestozon’s (and Helium 10’s) Ben Aldern Offers Expert Advice

Marketing

Amazon + TikTok Shop Ads: One Platform vs. Two Agencies 
TL:DR; Managing Amazon and TikTok Shop ads through separate agencies creates fee multiplication and data fragmentation that unified platforms eliminate. Cross-channel attribution visibility and budget optimization become possible when performance data exists in single platform versus isolated agency silos.  Key Takeaways:  How do dual agencies multiply advertising costs beyond simple fee addition?  Separate agencies for Amazon and TikTok Shop don’t just […]
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