#770 – Using AI + Split Testing To Increase Revenue by $20,000

Could your next revenue boost come from improving the listings and campaigns you already have? In this episode of the Serious Sellers Podcast, we have a case study with Bradley Sutton where he opens up real Amazon accounts to demonstrate how AI, split testing, and deeper keyword research can uncover overlooked opportunities. His goal: identify approximately $10,000 in wasted advertising spend and opportunities to generate another $10,000 in monthly sales. From aging product images to forgotten advertising targets, he shows sellers where to start looking.

Bradley begins with a pumpkin tap kit that has lost sales to a competitor. Using AI image tools and Helium 10 Audience, he tests new main images with real shoppers and uses their feedback to refine the designs. The process takes four rounds, including a disappointing tie, before his revised image beats the competitor’s image 66% to 34%. He also explains how improvements in click-through and conversion rates can compound, illustrating how the same number of search impressions could potentially produce nearly twice as many orders. The takeaway is clear: customer feedback can reveal weaknesses that a seller’s own judgment misses.

Next, Bradley tackles a declining children’s workbook listing by combining Search Query Performance data, current and historical competitor rankings, and Brand Analytics. He demonstrates how a custom Claude skill connected to Helium 10 MCP automates this research and prioritizes keywords using his own scoring system. The workflow then helps rewrite the listing around relevant search phrases, customer review insights, and practical shopper questions. Sellers also see how to approach the research directly inside Helium 10, giving them a way to apply the process without building a custom AI skill.

Finally, Bradley audits advertising performance to uncover spending patterns that shorter reporting windows can overlook. He investigates targets accumulating clicks without sales, reviews high-ACOS targets, and explores dayparting opportunities to adjust bids around stronger and weaker periods. These findings represent potential savings and sales gains that still need to be implemented and measured. But the next step is something every seller can take: choose one listing, challenge one assumption, and investigate where your money is going. Your next growth opportunity could already be sitting inside the account you manage every day.

In episode 770 of the Serious Sellers Podcast, Bradley talks about:

• 00:00 – Introduction
• 03:06 – Refreshing An Underperforming Product Listing
• 06:25 – Split-Testing Images With Real Shoppers
• 13:03 – How Better Clicks And Conversions Multiply Sales
• 16:37 – Rebuilding Sales With Keyword Research
• 21:37 – Finding Converting Keywords With Brand Analytics
• 24:21 – Automating Keyword Research With An AI Skill
• 26:41 – Writing Listings That Answer Shopper Questions
• 32:35 – Auditing Advertising With Claude And MCP
• 34:55 – Finding Wasted Spend With A Longer Lookback
• 38:35 – Reviewing High-ACOS Advertising Targets
• 39:48 – Using Dayparting To Improve Ad Performance

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

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Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
• SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.