#744 – The Truth About Competing With Chinese Sellers

In this episode, Bradley Sutton sits down with two China-based Amazon sellers whose stories are anything but ordinary. Freeman Cui is a Helium 10 employee and seven-figure seller who first saw Amazon’s potential while working around the bondage products niche, while Yohan’s path to e-commerce began after farming in Namibia. Their backgrounds are unusual, but the lessons they share are highly relevant for any seller trying to understand the global Amazon landscape.

Freeman gives listeners an inside look at how many Chinese sellers really operate today. He openly discusses the reputation Chinese sellers have for black hat tactics, but explains that the environment is changing fast. Account crackdowns, tax pressure, and a more mature Amazon marketplace are forcing more sellers to think long-term. He also breaks down how he built a seven-figure business while working a full-time job, leaning on diversification, smart keyword targeting, and careful ad spend instead of trying to chase only the biggest keywords.

Yohan brings a completely different perspective. After years in Africa working first as a translator and then as a farmer, he returned to China in 2020 and got pulled into e-commerce by the freedom it offered. He shares how he helped grow the Bont brand, why roller skate wheels became a winning product, and how he approaches launches today through a mix of Amazon PPC, website traffic, and social media promotion. Like Freeman, he stresses that long-term brand building matters far more than shortcuts.

What makes this episode stand out is how both guests flip the usual narrative. Instead of only talking about why Western sellers fear Chinese competition, they explain what Chinese sellers admire about US and European brands: better storytelling, stronger marketing, and deeper customer understanding. The message is clear: the future belongs to sellers who build real brands, know their audience, and play the long game. This episode is a reminder that strategy, not stereotypes, is what wins on Amazon.

In episode 744 of the Serious Sellers Podcast, Bradley, Freeman, and Yohan discuss:

• 00:00 – Introduction
• 00:30 – Bradley Sutton Introduces The China Special
• 01:13 – Freeman Cui’s Background In Advertising And E-Commerce
• 03:03 – How Freeman First Got Into Amazon
• 04:17 – Starting An Amazon Brand During COVID
• 05:20 – Freeman’s Role At Helium 10 And China Seller Insights
• 06:22 – The Truth About Black Hat Tactics In China
• 07:49 – Tax Crackdowns And Compliance Challenges For Chinese Sellers
• 09:13 – Freeman’s Marketplace Expansion And 7-Figure Growth
• 11:04 – Freeman’s Amazon Launch Strategy And Keyword Targeting
• 14:33 – What Chinese Sellers Fear About U.S. Brands
• 17:18 – Yohan’s Journey From Farming In Namibia To Amazon
• 20:23 – Yohan’s First Products And Building The Bond Brand
• 22:18 – How Yohan Uses Helium 10 To Launch And Track Products
• 24:29 – Yohan’s Product Launch Strategy Using PPC And Social Media
• 28:26 – Factory Concerns, Brand Building, And Protecting Market Share
• 29:27 – What Chinese Sellers Admire About American Sellers

Transcript

Bradley Sutton:

Today we take a trip to China and get a peek behind the curtain at how Chinese sellers operate with two very unique stories. One is a seven-figure seller who’s also a Helium 10 employee and got his start on Amazon selling bondage products, and the other seller from China used to be a farmer in Africa. How cool is that? Pretty cool, I think.

Bradley Sutton:

Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I’m your host Bradley Sutton, and this is the show that’s a completely BS-free, organic conversation about serious strategies for serious sellers of any level in the e-commerce world.

Bradley Sutton:

And we’ve got a two-for-one special in this episode. We are going to be talking with two sellers based in China. Half of this episode actually recorded when I was in China. Right now I’m back in the United States and our guest right now is actually in China. And so we are going to be learning about the other side of the world and what’s the same, what’s different, and everything in between. So here today we actually have somebody who is also a Helium 10 employee. Helium 10 was started by Amazon sellers, and we’ve always had a number of Amazon sellers who are also employees at different departments. And so we’ve got Freeman here who’s been at Helium 10 for a while. We’ll find out exactly how long. But Freeman, how’s it going?

Freeman:

Yeah, very good. Thanks, Bradley. Hi, everybody. I’m Freeman.

Bradley Sutton:

You’re right now in Shenzhen?

Freeman:

Yeah, I’m in Shenzhen.

Bradley Sutton:

Where were you born and raised in China?

Freeman:

Actually, I’m born from a mid-China province called Anhui. There was a beautiful mountain, yellow mountain, one of the best in China. You want to visit the beautiful mountain.

Bradley Sutton:

Nice. When did you move to Shenzhen?

Freeman:

Yeah, actually when I graduated from my college. So I go to Hong Kong for my postgraduate study in 2011, and then I stayed in Hong Kong for six years and then moved to Shenzhen.

Bradley Sutton:

Okay. What did you study in university?

Freeman:

Advertising, yeah, for both undergraduate and postgraduate.

Bradley Sutton:

Okay. And then when you graduated, what did you start working in?

Freeman:

Yeah, actually it’s a very coincidence. So just after my graduation, I go to a company that is a company making women dress or something, and they started an e-commerce branch. So back to then, I was working as the Google Ads specialist, actually a marketing specialist. I also work on the e-commerce side. So back to then, no Amazon or anything. So we just work on D2C website.

Bradley Sutton:

Okay. And so what was your first exposure to Amazon?

Freeman:

Yeah. For Amazon is when I back to Shenzhen in 2018. So I work for a manufacturer in Shenzhen that actually making very interesting product is bondage products. Yeah. One of the very famous brand like Fifty Shades of Grey products, all manufactured.

Bradley Sutton:

I was like, wait, did he just say bondage products? I was like, maybe I’m not hearing right.

Freeman:

Okay. Yeah. So yeah, back to then, I was working as a sales director of the B2B department, but actually we also set up a new B2C department. Even though I’m not directly responsible for that, but I joined the meeting from the B2C department. And I’m saying that B2C growth in Amazon is just growing so quickly. Back to then, some of the new products when we launched in a month, one month, two months or something, they can grow their sales to six figures. So I was so impressed by the growth potential of the Amazon.

Bradley Sutton:

Okay. At what point did you start your own Amazon brand? What year and why?

Freeman:

It was when 2020, the COVID comes. So everybody just get nervous about the future. And as I also already witnessed the growth of the Amazon. So I remember it’s July 2020, I started my own company to sell online on Amazon, actually.

Bradley Sutton:

Okay. What was your very first product you sold yourself? Not bondage, I assume.

Freeman:

Back to then. Actually, it’s a very interesting product. It’s something that you also maybe don’t want to hear. I sell it as a heavy duty trainer metal bar, but actually that’s not the main purpose for that. It’s actually also a bondage product. Yeah, but I sell it and label it as a…

Bradley Sutton:

When did you start working for Helium 10?

Freeman:

Yeah. For Helium 10, it’s 2022. Yeah. As I remember, it’s on March. So now it’s actually the four years into Helium 10. Yeah.

Bradley Sutton:

What is your position now at Helium 10?

Freeman:

Yeah. Now I’m working as the go-to leader in China. So the team is responsible for all the marketing, sales, customers, everything in the China region.

Bradley Sutton:

What about the market in China for sellers? This is something I talk to anybody when I find out they’re from China, is there’s a stereotype that US and European sellers have that, hey, in China, all sellers using black hat strategy and they don’t care about the profit and they can just beat American sellers on this and that. What part is true and what’s not true about how Chinese sellers operate compared to US?

Freeman:

Yeah. I think they are actually right. In China, a large proportion of the sellers are not doing fair practices. I also actually went to an event that was hosted by somebody who is doing all of the black hat strategies. Yeah. But the story is that that guy, he’s not doing it anymore. So I think the black hat practices is not working anymore. So yeah, we’re seeing that maybe half of the sellers are doing such practices, but more and more are just trying to be compliant. Yeah. Okay.

Bradley Sutton:

Tell me about a couple of things that have negatively affected Chinese sellers. Because a few years ago, I know there was like a crackdown where many accounts got shut down due to black hat. And in the old days, okay, you just get one account shut down and just doesn’t matter because you start a new one. But I heard that was more impactful. And then in recent months, actually in the last year, I heard there’s also crackdowns in China from the government as far as tax reporting that has also affected how some Chinese sellers operate. Can you talk about those two things?

Freeman:

Yeah, that’s true. Yeah. To the end of last year, so the most hard topic for Chinese sellers is the tax issues. So everybody is just looking back to their previous, all the records with the revenue they generated. Some of them maybe have to pay the government. If everything is by the law, they have to pay the government millions of millions of US dollars. So the thing is that actually the government haven’t made a very clear policy for how all those accounting works. This is some tricky issue because for some of the costs, like the platform costs, the FBA fee, the advertising fees, those costs, they don’t have the invoice the government like it to have. So they’ll still have some details have to be worked out. But yeah, for sellers, they have to get prepared. As I know, some of the sellers are just trying to combine all of their business into one and have that one register in Hong Kong or some third party places. And then they can they can have everything to be compliant in tax as well.

Bradley Sutton:

Where are Chinese sellers selling outside of Amazon USA? Are a lot of Chinese sellers selling on Walmart USA? Are a lot selling on TikTok USA? Is the next marketplace to go Japan? Where is the diversification? And where are you? What marketplaces are you selling on?

Freeman:

Yeah, for me, I’m always a conductive seller. So I now I’m I went to I went to Walmart already. And I also trying to go to Etsy and also TikTok shop. I got us got it. I got the account open, but I haven’t done anything yet.

Bradley Sutton:

What’s your overall sales that you ended last year across all your different platforms and brands?

Freeman:

Yeah, I look at the numbers. Yeah, yesterday is now finally, you know, over the one million US dollar.

Bradley Sutton:

Yeah.

Freeman:

For last 12 months. Okay.

Bradley Sutton:

Excellent. Excellent. Now, what has helped you to make that success? Because, you know, you’re only doing this by yourself. Your main job is Helium 10. You don’t even have that much time to work on it. So like what are some of the strategies that you think you’re doing that’s a little bit unique compared to others that has allowed you to have this kind of success, even though you have a day job?

Freeman:

Yeah. For the past six years or so, I think the success to get the milestone is because first we have been doing multiple categories, including jewelry and outdoors pads.

Bradley Sutton:

So not just the bondage?

Freeman:

No, no, no, no. That’s not my, you know, major products anymore. It’s just OK.

Bradley Sutton:

That’s good to know.

Freeman:

Yeah. At the beginning. Yeah. Just at the beginning.

Bradley Sutton:

OK, so diversification, that’s I think that’s good. You know, like, hey, don’t don’t try to just do everything in one category and then maybe something starts going down. Your whole business isn’t effective. What’s your current launch strategy? You know, you have a new product you’re going to launch on one of your brands. You know, you started selling on Amazon right around the time where some older strategies became against the law, you know, like search, find, buy and two step URLs, you know, right around like 2020. Now we had to stop that and people had to mainly focus on advertising. But how are you getting to page one for your main keywords when you launch a new product?

Freeman:

Yeah, I think this is also a one that I want to, you know, mention about Helium 10. I think Helium 10 is very useful. They have they can give us a full picture of the whole, you know, structure of the competitor products or some of the, you know, the competing products in that category. So in that whole picture, like nine thousand or something keywords, I can actually find the, you know, the right one that I will going to compete in phase one. I’m not doing the category keywords or the top keywords. Maybe I just want to find those, you know, keywords in the middle, just a bit for them aggressively. And also by, you know, with Helium 10 providing so many metrics for us to measure like CPR or something. So, yeah, we can, you know, put our spend our budgets wisely. So I think that’s still, you know, matters a lot. Yeah. It’s still the core of our strategy. So find the right keywords and beat for them.

Bradley Sutton:

So why do sellers like you and other bigger sellers still use Helium 10 despite the higher cost?

Freeman:

Actually, every seller in China know that like the data accuracy and also the, you know, the like I said, the full picture of the keywords where you’re such a competitor’s ASIN. For example, the competitor tools can provide only like 1000 keywords, but Helium 10 will give you a full picture like 9000 or something. You know, this is the real numbers provided by sellers. It’s the difference of 1000 to 9000. I think it’s more matters now because, you know, as Rufus and the, you know, Cosmo, you know, you have to be, you know, more aware of the long term keywords because in the long term keywords will give you the real attention, the real user cases of the products or something. I think that’s because even matters now.

Bradley Sutton:

OK, interesting, interesting. What’s the future for you and your brand on Amazon? Like how do you view your business and the future of it?

Freeman:

Yeah, the Amazon is still is the important part of my life, my business. Yeah. And also in the past years is still keep growing, even though not much like 20 percent or 30 percent year over year. But I still see great potential from the e-commerce. Yeah. And for 2026 or 2027, I want my business is growing even more, maybe from 30 to 50 percent year over year. So, yeah, there’s still an important part of my life. Yeah.

Bradley Sutton:

Okay. What would be your advice to like U.S. and European sellers who are worried about competing with Chinese sellers? Like what are Chinese sellers scared of U.S. sellers? You know, I think everybody always just thinks, oh, no, it’s only the U.S. sellers. They’re scared of Chinese sellers because, oh, man, how can we compete on the price and their black hat strategies? But does it go the other way, too? And then what is your advice for sellers when they’re thinking about competing with Chinese sellers?

Freeman:

I say, yeah, yeah. For Chinese sellers, sometimes we get together and just, yeah, mention about talk about what the advantage the U.S. and European sellers have. I think everybody will agree is you know, ability to build a brand, to tell a successful brand story.

I think that’s something, you know, Chinese sellers just realized that that’s become even more important in the current, you know, Amazon ecosystem and e-commerce ecosystem. For U.S. and European sellers, I think they don’t necessarily need to worry about the black hat strategy, even for Chinese. For me and another group of sellers, we are doing, you know, just the compliant activities. We also used to be, you know, very, very worried about those black hat ones. But now what we are saying is that those strategies are just not working anymore. And they are also trying to, you know, you know, transform their strategy or change their strategy to doing the compliant ways. So, yeah, just don’t worry about Amazon and every, you know, also the buyers will finally, you know, know about that. Just not just looking at the signals from the previous ones, like the revenues and the reviews from the platform provided. Maybe, yeah, in the future with AI or something, we can, you know, identify the real, you know, the real good ones.

Yeah.

Bradley Sutton:

Awesome. All right. Well, Freeman, thank you so much for coming on here. And every time I go to the China office, you’re always the one who is helping me get on the right train and tell me where to walk and getting my tickets for the trains and taking me to our different offices that we have in China. And we appreciate all the work you do for Helium 10 in China and also wish you the best of success on your Amazon business.

Freeman:

Thank you. Thank you. You’re always welcome. Yeah.

Bradley Sutton:

So here we are in Shenzhen, China, actually. Go ahead and introduce yourself to the audience.

Yohan:

Hello, my name is Johan and I work in Africa as a farmer before I came back to China.

Bradley Sutton:

All right. I’m going to have to get a little bit more into this backstory because that sounds interesting. In China, Amazon seller came from Africa as a farmer. So first of all, where in China were you born?

Yohan:

I was born in Hubei province.

Bradley Sutton:

What area is that?

Yohan:

You know, Wudang Mountain. Very close to Wudang Mountain. It’s my hometown.

Bradley Sutton:

Okay. So how old were you when you moved to Africa?

Yohan:

Exactly after I graduated.

Bradley Sutton:

High school?

Yohan:

University.

Bradley Sutton:

What did you study in university?

Yohan:

I studied business English.

Bradley Sutton:

Okay. Now your whole family moved to Africa or just you?

Yohan:

No, only me.

Bradley Sutton:

Why did you want to move to Africa?

Yohan:

Because, personally speaking, freedom is important to me. I like to travel around. So when I get a chance, I think, oh, it’s mysterious for me. Interesting places for me. So I must go there. Then I just go without hesitation.

Bradley Sutton:

Which country in Africa did you move to?

Yohan:

You know, Namibia.

Bradley Sutton:

Oh, Namibia. Okay. Yeah, Namibia. When you got to Africa, you already had a job you were going to do or you just got there and you didn’t know what you’re going to do?

Yohan:

Yeah, I got a job already.

Bradley Sutton:

Okay. And it was in farming?

Yohan:

Yes, it was farming. The first job I do is translator because most of the people in China, they cannot speak English. They cannot speak fluent English. I’m an English major, so I can. So their first job is a translator. Then after three years, my boss, he want me to stay there and work for him a long time. He gave me a piece of land and said, you can operate this land yourself. Get something for yourself and then you also work for me. At the same time, I started my own small farm.

Bradley Sutton:

Now, when or why did you go back to China?

Yohan:

Because my permit expired and I have to come back to renew it.

Bradley Sutton:

Okay. And what year was this when you went back to China?

Yohan:

It’s 2020.

Bradley Sutton:

Okay, 2020. So now you are a farmer for a few years. Now you come back to China.

What did you do for work?

Yohan:

When I first came back, most of my colleagues, they are in the field of e-commerce and most of them, they are doing very well. It attracts me and freedom is important to me. E-commerce allows you to work wherever and whenever you like. Not like farming. Farming, you must work there. You cannot travel around anywhere you like. But e-commerce is different. Then I see how this business, this work is attractive to me.

Bradley Sutton:

So as soon as you got back, did you start an Amazon business?

Yohan:

No, only after half a year, six months.

Bradley Sutton:

Okay. What was your very first product you launched on Amazon?

Yohan:

The very first product, I was so excited because I like cycling very much. I ride cycle the long distance when I was still in New York University, like around one month for 2,000 kilometers. Oh my goodness. Yeah, yeah, yeah. So the first product that came to my mind were outdoor products, something around cycling.

Bradley Sutton:

Now fast forward to the current, which year was your best year in sales? Was it last year, 2025?

Yohan:

This year.

Bradley Sutton:

How much are you doing per month so far in 2026?

Yohan:

It’s around 200,000 dollars.

Bradley Sutton:

Okay. All one brand or how many brands?

Yohan:

Mainly one brand. Okay.

Bradley Sutton:

Mainly one brand. And is this still about bicycles or what is the brand that you’re selling now? How do you spell the brand so people can search for it?

Yohan:

Bont, B-O-N-T.

Bradley Sutton:

Like James Bond?

Yohan:

No, T.

Bradley Sutton:

Oh, T, B-O-N-T, okay. I like it. And so now you help this brand get on Amazon. And so which product is the number one seller for this brand?

Yohan:

For this brand, the number one product is roller skate wheels. Okay.

Bradley Sutton:

Yeah. Right. So that’s interesting. So now is your main marketplace USA or where, which Amazon marketplaces are you selling on?

Yohan:

USA.

Bradley Sutton:

Do you sell on any other marketplace like TikTok or Amazon Europe or anywhere else?

Yohan:

Not yet. We are still expanding. Amazon Australia, Amazon Europe, Amazon Japan. And also the brand also has distributors offline all around, even in China.

Bradley Sutton:

When did you first discover Helium 10?

Yohan:

At the beginning of my Amazon career from classes.

Bradley Sutton:

Okay. So from 2020, you were already using Helium 10. Yes. Which one is your favorite tool in Helium 10?

Yohan:

Keyword tracker.

Bradley Sutton:

Okay. Keyword tracker. If there was no keyword tracker you could use and you had to hire some people to track the keywords, how many hours would it take to track all of your keywords and tell them, all right, check every day and like this?

Yohan:

If we track keywords in that way, we would only track some keywords with large search volume.

Bradley Sutton:

You would have no time to track?

Yohan:

We would do, but I think it would take around one hour per day.

Bradley Sutton:

Okay. Even just a little bit of keywords. Okay. When you were first starting to sell, launching the Bont brand on Amazon, how were you using Helium 10 in those days?

Yohan:

First, I used Helium 10 to search for the keywords, to collect the keywords.

Bradley Sutton:

To make the listings? Yeah. Using Cerebro or which tool?

Yohan:

Yes, Cerebro. To make the listings and for advertising.

Bradley Sutton:

Okay. Now in America, there’s like a stereotype when people think of sellers from China, they think, oh, all the sellers from China, they’re doing illegal methods. And probably it’s true. Some people might, you have a big community of Amazon sellers. Is that really true? Every single seller in China is doing the illegal methods?

Yohan:

Not every. Some people, they have long-term views. Don’t look at what you make, what you earn at the moment. They will look at the future. If you look at the future, you want to build a brand that can exist for 10 or 20 or 50 years, 100 years, then you must make your strategy for long-term.

Bradley Sutton:

Now, thinking back to when you were making this brand get successful and launching new products, in 2020, there was a lot of changes or product launching and things before people would do are now illegal. 2024, 2025, 2026, what is your method of launching a new product for the brand?

Yohan:

The first is that I will not launch only Amazon, both Amazon and the website. Besides, in terms of marketing, I would have aggressive advertising strategies, but also market on social media account.

Bradley Sutton:

So there’s a Bont social media account. Yes. So when you launch a product on Amazon, you do some marketing on social media. Which social media?

Yohan:

Instagram and Facebook.

Bradley Sutton:

What do you do on Instagram and Facebook?

Yohan:

Many images and videos.

Bradley Sutton:

And in those videos and images, are you sending people to the website to see the new product or sending people to… Okay. But still, even though they’re going to the website, do you notice that there’s still some bump on Amazon because maybe some people don’t want to buy on the website or everybody’s buying on the website?

Yohan:

Some people will buy on website and some people will buy from Amazon.

Bradley Sutton:

What about Amazon itself? Like you said, you use Helium 10 to do some keyword research. How do you make sure you get on page one for your important keyword? What’s your method in launching a new product to, hey, let me get to page one.

Yohan:

Yeah. I would mainly apply to advertising.

Bradley Sutton:

Okay. What exactly? Talk about your strategy there.

Yohan:

I would occupy the share of the importance of the main keywords day by day through advertising. I can see if I got the most market share of this keyword or not, whether there’s still spaces or not.

Bradley Sutton:

Okay. Interesting. Now, you are on which plan of Helium 10?

Yohan:

Diamond.

Bradley Sutton:

Okay. Diamond. What made you upgrade to the Diamond plan? Like which feature were you looking for?

Yohan:

Because, what I like in Helium 10 is that its data is exact. There is no mistake. It’s reliable enough. So, I want to make the best of it. I want all the features of it.

Bradley Sutton:

What is the future for your brands that you sell on Amazon? You’re already a seven-figure seller. Do you want to grow this brand so they can sell it eventually? Are you going to expand to the international marketplaces 2027, 2028? What’s your goals?

Yohan:

Expand to other marketplaces like Europe, Australia, and Japan.

Bradley Sutton:

Okay. Do you want to start other brands yourself on Amazon? You’re happy just working on this brand?

Yohan:

Yeah. I would also start them. I already have my own private label.

Bradley Sutton:

Do you ever visit America?

Yohan:

Not yet.

Bradley Sutton:

Not yet. All right. Well, you’ll have to come meet some sellers there. Is your product manufactured here in China?

Yohan:

Yes, it’s manufactured here in China. Obviously, you’re Chinese. So, you can control the factory a little bit more and you know the factory is not going to sell products to other places. But what about people from Europe and America? They’re manufacturing in China and they’re worried. Oh, how can I make sure the factory is not selling my product to somebody else? Do you have any advice for that?

Yohan:

If you, because you cannot control your factory, if they want to sell your product to someone else, it’s beyond your control, is it? But you cannot control here. But in commerce, there’s a difference is that if you are already in this position, you already got this market share, then it’s difficult for someone to enter and push you out.

Bradley Sutton:

Ah, so it’s like, hey, you can’t really control the factories, but you can control, like make it so that they’re not going to take your market share on Amazon.

Yohan:

Yes, the market share on Amazon is yours. And also, the users, you are already in that market, you already get an occupier share of that market. Then your users, they will remember your brand, not that new sellers, not someone else.

Bradley Sutton:

In America, you know, at Amazon conferences, a lot of people, you know, sometimes are afraid of Chinese sellers. They think Chinese sellers have the advantage. Oh, they can get the cheaper price and they’re close to the factories and things. What about here in China? When you go to the Amazon conferences, are Chinese sellers talking about American sellers? What are Chinese sellers afraid of American sellers?

Yohan:

Brand building.

Bradley Sutton:

Brand building.

Yohan:

Yes, brand building. And American sellers, they know their users better.

Bradley Sutton:

So that’s the advantage that the American sellers need to take advantage of is, hey, they know the sellers, understand the culture more and things like that.

Yohan:

I think the third one is marketing.

Bradley Sutton:

Marketing. Cool. The Helium 10 is not free. You’re paying, I don’t know, $300 or more for a diamond plan every month, but you wouldn’t be paying that if you didn’t get the money back. So how much of your revenue do you think you can attribute to Helium 10? You know, like, hey, you’re already doing more than 1 million, 2 million a year. How much of that is because of Helium 10? Obviously, it’s not all. It’s probably not even 50%. But if Helium 10 went away, how much would your sales go down?

Yohan:

I think around 10%.

Bradley Sutton:

Okay. So six figures. So definitely worth $300 a month to get six figures of sales. Okay.

All right. Well, it was very great to meet you. Perhaps the only seller from China who was a farmer in Africa. So a very unique story. And maybe we’ll bring you back in a year or two. And it’ll be interesting to see how you’re doing in your Amazon journey.

Yohan:

Yes.

Bradley Sutton:

Thank you.

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