Amazon Market Intelligence Tool (MT 360)

Amazon market intelligence is the act of gathering and analyzing data relevant to your Amazon store in the context of trends, reach, competitors, and overall market share.

By connecting your Amazon token to Helium 10, you are able to see your market share at the top of the Market Tracker 360 dashboard. Below that (in the Market Performance section), you’re able to see a breakdown of revenue change and growth percentages for your competition, broken out by Brands, Products, and Categories. From there, you can filter to see the Top Performing, Top Declining, and Fastest Growing so that you can figure out which slice of your competition you should pay special attention to.

This sort of information can enable you to paint a more detailed picture of your performance, alongside who you should prioritize / deprioritize for risk when it comes to market share.

An Amazon market intelligence tool will enable sellers to evaluate their revenue and unit sales with their direct competitors across a brand, category, or product level. This will show sellers where potential opportunities lie so they know where to focus their listing optimization and PPC budget efforts to expand their market share.

Market Tracker 360 is a digital shelf analytics tool. Market Tracker 360 helps sellers understand their market, share of market compared to competitors and new trending products.

Market Tracker 360 is actively leveraging the world’s largest Amazon database, allowing Helium 10 to produce unparalleled accuracy, depth and precision in performance tracking and analysis.

Market Creation Preferences: Market Tracker 360 offers a customized, buildable approach to market tracking by leveraging keywords, ASINs or a combination of the two to define a market. This approach is unique to Helium 10 and allows sellers to understand their competition regardless of a product’s browse tree classification.

Dynamic Tracking: The ability to dynamically update markets empowers sellers to never get caught off guard by a trendy product entering their competitive landscape. Dynamic market tracking automatically adds new, relevant products to markets.

Helium 10 Integration: Market Tracker 360 is integrated with Helium 10’s best-in-class search capabilities to enable the optimization of product listings and advertising to help sellers drive more sales.

Market Tracker 360 is a valuable resource for ecommerce sellers that can leverage market share and competitor insights to drive change in their business.

Amazon sellers need to look at trends because it allows you to forecast against your competition, identify areas for improvement, and identify whether or not a product is worth continuing to sell. Market Tracker 360 offers sellers exclusive access to the largest, most accurate and up-to-date data pool consisting of small to medium sized brands and large vendors, giving you the most comprehensive view of selling trends.