Episode 20 – Howard Thai Reveals How To Protect Yourself From Black Hat Techniques

In this Serious Sellers Podcast episode, learn to maximize Amazon lightning deals and protect your FBA business from black hat strategies.

At Helium 10, we’re always excited to share actionable knowledge with Amazon sellers, which is why we’re so happy to introduce you to our latest Serious Sellers Podcast guest, Howard Thai. Having been featured in the Wall Street Journal aptly named the “Professor of Amazon” because of his university-level Amazon selling course and being one of the Top 100 Amazon sellers of all time, 8-figure seller Howard Thai uses his e-commerce expertise to train e-commerce sellers hoping to achieve higher levels of success. With all of these impressive credentials, it’s no surprise that Howard is considered to be one of the foremost experts as far as different strategies that Amazon sellers are using, especially in China.

Some people say that you need both great offense AND great defense in order to win a game. If this is true, then Howard’s Amazon know-how will be especially helpful to sellers hoping to get to the next level. On the offensive side, Howard shares insider tips to make the most out of offering lightning deals. On the defensive side, Howard talks about various black hat techniques (designed to attack legitimate sellers’ listings and brands) and offers some solutions to protecting your Amazon business from them.

In episode 20 of the Serious Sellers Podcast, Helium 10’s Success Manager, Bradley Sutton, and Howard discuss:

  • 01:50 – Why Howard Moved To China
  • 03:45 – How Howard Got Into The Top 100 Of Amazon Sellers
  • 06:20 – The Hoverboard Trend – Howard’s Experience Selling Them
  • 07:45 – Selling Hoverboards Through Amazon FBM (Fulfilled By Merchant)
  • 11:30 – Howard’s Transition To Amazon Teaching & Consulting
  • 12:20 – Unique Selling Strategies To Achieve Sales Momentum
  • 13:15 – Strategies That Most Sellers Don’t Know About
  • 15:10 – Ranking For Lightning Deals
  • 16:10 – Making The Most Of Lightning Deals
  • 19:05 – An Unexpected Positive Side Effect Of Lightning Deals
  • 21:45 – Chinese vs. American Cultural Differences
  • 24:20 – Black Hat Tactic – Review Manipulation
  • 27:00 – Black Hat Tactic – Zombie Listings
  • 27:50 – Black Hat Tactic – Unauthorized Changes To Your Listing
  • 28:50 – Black Hat Tactic – Unauthorized Changes To Your Keywords
  • 30:10 – Black Hat Tactic – Competitors Leaving You Negative Reviews
  • 32:25 – How To Contact Howard

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Google Play or wherever you listen to our podcast.

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

  • Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
  • Ultimate Resource Guide: Discover the best tools and services to help you dominate on Amazon.
  • Helium 10: 20+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon business easier with better data and insights. See what our customers have to say.
  • Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. 
  • SellerTradmarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.


Bradley Sutton: Today, learn some tips and tricks about how to run lightning deals or deals of the day. Also, learn all about the black hat techniques that Chinese sellers are using to attack legitimate sellers.

Bradley Sutton: Welcome to another episode of The Serious Sellers Podcast. I’m your host, Bradley Sutton and I am very happy to have one of my good friends here, Howard Thai. You actually went to college in San Diego right near me, but right now you live in Shenzhen, right? Where are you actually from, where were you born?

Howard Thai: So I’m born in Los Angeles.

Bradley Sutton: Okay, so you are Southern Californian, just like me.

Howard Thai: Yes.

Bradley Sutton: Cool. Alright. And so Howard, born in Los Angeles now living in Shenzhen, went to school in San Diego and he actually now is a lifetime–one of the top 100 sellers ever on Amazon, which is a pretty big feat. And nowadays he’s called a Professor of Amazon. He helps train a lot of sellers around the world, especially now in China where he lives. And, also one thing I wanted to bring out is that he is one of the foremost experts as far as different strategies that Amazon sellers are using, especially in China. Actually, as a matter of fact, he was recently featured on the Wall Street Journal just a couple of months ago. And that video, I was just checking on YouTube. The replay of it already has 2 million hits. So, first of all, Howard, why? I touched a little bit about why are you called The Professor of Amazon.

Howard Thai: Well, let me give you a story. I’m from Los Angeles and I graduated from UC San Diego Computer Science. From there I started eCommerce in 2003 Ebay, actually, then we were doing really well. So, we started doing Ebay and all the rest of the platforms, all the rest of the countries and in 2009 I decided to move to Shenzhen, China because I saw that there’s a trend where more and more people are going to purchase from Alibaba instead of us locally. When I was in a wholesale, my HDMI cables, iPad, iPod, and iPhone accessories back in the days. So then, China, I kind of actually set up a company in Shenzhen and taught a lot of people. How do you sell on Amazon? Meaning what? Meaning my employees because when I started, it was very–there’s no one really out there in China that was selling on Amazon in China. So I taught a lot of them. So well, that’s the cases where when you teach a lot of them in China with such a hot market. A lot of people leave. It’s hard to keep them on board for too long. They’ll go and get approached by other companies to get–maybe I’m training them and I’m going to actually paying them 2, 3000 RMB a month. And, if they get out there, someone else poached him for 10,000 RMB a month or they create their own companies. So I actually teach a lot of these Chinese that actually–they taught them a lot of other Chinese, and expanded that way. As well, I’m at University, I do teach Amazon.

Bradley Sutton: So they actually have courses on Amazon at that university?

Howard Thai: They do. They do.

Bradley Sutton: Interesting. So you literally are the Professor of Amazon there, in that university.

Howard Thai: Yeah. And I think that’s where it started, the name and all that. So I’m guessing that’s where it started.

Bradley Sutton: How did you get to top 100 overall? What was your thing that puts you over the top? You mentioned how you were doing a lot of accessories, but was there a kind of one product or what niche that just kind of really set you apart, that skyrocketed your business on Amazon?

Howard Thai: Well, I think Bradley, you probably know, you were back in the industry we were doing, maybe it came out through MP3 players and then we were doing HDMI cables were doing like iPod. We were the first people that do iPod accessories, and iPad, and HDMI.

Bradley Sutton: So yeah, I remember those companies.

Howard Thai: We were innovators. We actually designed–we’re the first people to sell Netbook accessories and eBook accessories and tablets accessories, so like–

Bradley Sutton: The cases and things like that.

Howard Thai: Correct.

Bradley Sutton: Cool. Alright. And then from there, how did your business expand?

Howard Thai: So then we expanded and we had an okay sized warehouse in California, maybe 20 to 30,000 square meters.

Bradley Sutton: That’s just an okay size, 20,000 square feet. That’s a little one. Huh.

Howard Thai: And then, I think at the max, we had a hundred something employees. One time.

Bradley Sutton: Alright, so you had 20,000 square foot warehouse, hundred employees over there and in the United States, what year are we talking about? What are we up to? 2015, 2016?

Howard Thai: 2011-ish.

Bradley Sutton: Okay, so still a little bit farther back. And then, a lot of your businesses are offline- distribution, wholesale distribution, not just strictly on Amazon. Right?

Howard Thai: Oh well, we were sort of worldwide, right? We use a kind of advisor back then. So whatever terminal–why it connects to, we sold through Lazada, we sold it to eBay, Walmart. There’s every other country of their own Rakuten and, play.com, back then it’s called.

Bradley Sutton: So what kind of sale, what kind of numbers were you doing back then? Back in those days?

Howard Thai: Back in those days, our product cost was low back then, so it’s actually, maybe 30 to 40 million back then.

Bradley Sutton: A year? And how much profit was that?

Howard Thai: Maybe 20 to 20% niche or less 15 to 20%. Because it was kind of a hard niche and cell phone accessories back then.

Bradley Sutton: Yeah. But still, hey, any kind of profit on yearly sales is 30 to 40 million. I think any of us will take that. So that was pretty impressive. And then, later on, you got into one of the words that trigger me, the H-word, Hoverboards.

Howard Thai: Correct. Yeah. Hoverboard was the one that was pretty interesting. I think it was 2015, September-ish where we got into it. We actually saw the trend and then we jumped onto it. We created our own brand and, well back then when the same brand, but we actually did really well on that Hoverboard. So we’re the top sellers of the Hoverboard in that niche.

Bradley Sutton: Did you lose a lot of money? The company that I used to be associated with, what happened to them was that Amazon just decided. Hey, this is too much risk, so we’re going to go ahead and refund every customer that got the Hoverboard from you recently and we’re not going to get the hundred dollars back. We’re just taking the money away from you, giving it back to the customer. Basically did something similar happened to you guys?

Howard Thai: So this is what happened actually. What you exactly said, we were selling so much, right? We’re so much that back then we were doing FBM. FBM I set the settings to 30 days to get the receipt.

Bradley Sutton: For those of us who, I obviously know what that means, but for those new listeners, what does FBM stand for?

Howard Thai: Fulfillment by Merchant, where you ship the product instead of Amazon. So, we were shipping FBM maybe–we’re sending on a date to be 30 days estimated delivery time. So what was happening is when I was in China back then, we were actually at the time fulfilling the orders that we get in. So it was less a low overhead. So the more–let’s give you an example. In China, we actually go and purchase a large set of Hoverboards from the factory. So when we get the order, we actually purchase it set up PPO and everything. So when we–when that happens is 30 days out, all of these people purchased it. Oh, I’m going to purchase a set of these. And when it comes from China making it maybe 10 days to shipping it to air shipment to the US. That’ll be another 10 days to them, to the end user. This is 5 days or something. So UPS, or something like that. So all that is actually, we set it up where there’s FBM so we won’t be nicked on late deliveries, on the Amazons ODR, or the health check and stuff like that. So that was a lot because when we’re selling a lot, we’re talking about 800 to a thousand a day in Hoverboards. So when that happens, there’s a backlog of every day in 30 days, there are those many Hoverboards when Amazon, maybe it was, I forgot what date, but they actually said, hey, you guys refund for all the customers. Hey, you guys can refund all your Hoverboards and keep the product. And that really hurt us because you got to know how many Hoverboards is on the way. How many of them are getting made and how many are delivered and how many people have actually refund the stuff that they already bought from before. So it kind of killed us at that point. The more you make, the more you sell, the more you’re going to get hurt.

Bradley Sutton: So what did you do to get out of that situation?

Howard Thai: So, after that, I decided, hey, let me, let’s kind of change something around. I– after we got the UL certification. We actually partner with–

Bradley Sutton: Oh, that was the battery-like. That was what they require. They said you can’t sell hoverboards unless it, the battery passes some kind of certification. Is that what that was?

Howard Thai: Correct. So, then we had a UL certification and that’s one of them. The second part where we had to, we can sell the product back now. You can actually go put it back on Amazon. But there’s only us, there are only a few sellers that we’re able to be doing that because we’re such a large seller. Amazon welcomed us to able to try to–we sell the Hoverboard with the UL certification. So that’s what we did. But this time around we partnered with the factory to try to do this because it was too much liability from last experience and I kind of didn’t want to carry inventory anymore. So, they’re going to become–then there was a really good again and then all of a sudden later on the fad changed, less and less people were buying it. The price is getting worse and worse. I used to sell on hoverboards for $700 something dollars each piece, down to $400.

Bradley Sutton: What is your cost when you were selling it for 700?

Howard Thai: I think it was $90 or something like that.

Bradley Sutton: That’s a nice profit margin, right. A little bit better profit margin then HDMI cables maybe, Huh?

Howard Thai: Correct. Hoverboards were really good back then with the margin, so the margin would be less, and less and less. And we decided to exit out of this niche. And then from there, from that time we actually slow down and try to sell the product to Amazon retail. So, Hoverboard, as well as some of the water bottles that we were selling. And then I started to do more of the teaching and more of the branding and helping other customers. With their companies, branding, global branding.

Bradley Sutton: Cool. So nowadays, probably you’re not selling as much as back in the day because you’re focusing more on education and your consulting services. But, speaking of your education and consulting services, I know you have some pretty unique strategy as far as some things that a lot of Amazon sellers might not have too much experience or know too much about. And one of those things, I remember watching one of your webinars was about best deals, deals of the day and lightning deals. So what are some strategies that you could tell us about some of those, or why are those important for helping products really get some momentum in your opinion?

Howard Thai: So I believe that most of the Western side of the sellers that I’ve heard and seen, they’ve really unique–collected a lot of the basics where the internal traffic of Amazon is very strong. So they decided, Hey, I’m going to try to optimize my search and that’s all I’m going to do after that, I’m going to do some branding outside, bring traffic inside. So that’s kind of a little bit, this is not what a lot of the Chinese here is doing. But, a lot of the stuff, the deals that we’re talking about associate traffic to is the two major points where I want to push, where these are the two things that a lot of the sellers aren’t really doing. The foreign seller, the Western sellers. So, let me give you an example. So there are lightning deals, right? Deals–where you can actually rank those. It’s not just pushing it up and then, see how it goes. They’ll think, I’m going to put it up and see how it goes. They don’t see any results. So they stopped doing lightning deals, but they don’t know that you can actually rank lightning deals, make sure that it gets ranked and gets on top of it, gets the most visibility.

Bradley Sutton: So ranked as in make it show up earlier on the page of lightning deals?

Howard Thai: So, lightning deals ranking–let me talk about two parts of lightning deal ranking. So lightning deal, the ranking, you can actually see lightning deals, all the lightning deals inside today’s deal. But when you go top left, you’ll see today’s deal, you click on there, you’ll see a lightning deal, a tag, and then you can click on there and you’ll see all the lightning deals based on categories as well as all categories. So, when you see that you can see your position, a lot of people actually browse the deals section to just look around, they don’t know what they’re looking for. They’re going shopping? You go there to browse or you go to Best Buy and you go and check, hey, what would it look? What are we going to look at it? You can look up the aisles and the news, the paper and check out, see what you want. It’s the same thing with today’s deals. A lot of people every day are actually going into today’s deals. You just look around to see if there’s anything they want–they’re interested and there are any good deals out there to buy. So those–that part of the deal today, lightning deals is where a lot of people are missing where they actually could rank those. Example, just how you search and you lose and you have no more inventory and then you have an inventory again and then, you don’t drop off the map, right? You kind of come back where you left off kind of just a memory. Right? So Amazon memorizes where you left off and then it’s just going to push you back up from where you left off. Just lightning deals again or the best deals. You actually disappear for a little bit. When you’re off lightning deals or best deals, and when you come back on, you’re actually around the same position as where you are before. So there’s memory foam or something like that.

Bradley Sutton: Yeah, yeah. How do you–you’re talking about that there’s a way to make sure that you can rank yourself a little bit better. And so that the first time it’s there and then the next time it’s also there. So, what’s the secret behind that? How can somebody kind of control where they show up, or how well they do in a lightning deal or a deal of the day?

Howard Thai: So, let’s go back–talking about lightning deals, lightning deals, as well as best deals, lightning deals. So we had to make sure that lightning deals are a 6-hour kind of time frame where you can actually advertise your product up. It actually, it’s like steroids. When you have a lightning deal, all your products, keywords will actually get pumped up like a notch as well as, just the visibility of their places, limited time deals and whatever. But so when you’re up there, you have to do for that 6 hours. You got to make sure that everyone yields a lot of traffic. You get a lot of purchases. People buy your products within the first 2 hours. Make sure you do some outside advertising, push your outside traffic into lightning deals where– because when you’re outside traffic going to lightning deals, they will actually see this deal. Limited deals or deal sign on it and outside people will say, hey, this is a real deal. So then they’ll purchase more from you and you have a higher conversion because of that. Amazon’s saying that this is a deal. So yeah. So from there on then you have, you can maintain your amount. You just want to make sure that by the time, lightning deals, 6 hours is over, all your products are sold out. You’re allocating it for lightning deals. So you can use the claim bar, you can actually move it up and down during the deals with how much you want to sell during that period. So let’s say you have a hundred, right? 100 units, you can actually push it. So, when someone buys, you push traffic into a push deals, push product, then you can actually sell 20 or 30 later on. Oh, I’m not sure if I can sell all hundred. So I’m going to push the bar, I’m going to actually sell only 40 or 50. And then by the end of the deal time, it’s six hours and makes sure that all of your 50 gets sold out. So then Amazon remembers, Hey, as 100% claimed.

Bradley Sutton: So let’s say you set up the lightning deal or that deal. Saying that, hey, I estimate that I’m going to sell a hundred units, but then halfway through you notice oh man, I don’t think I’m going to do 100 you can actually change that figure and pull it down to make sure that you hit that hundred percent.

Howard Thai: Correct.

Bradley Sutton: Oh, I didn’t even know that. That’s pretty cool. And then, outside traffic you can help running a Facebook ad or making sure you advertise in different groups on Facebook or if you have maybe a Shopify email list or whatever list that you have, push people to that lightning deal to make sure that you have a hundred percent redemption rate is kind of basically the secret sauce.

Howard Thai: Correct.

Bradley Sutton: Cool. And then if you do this, even though people are not clicking on any kind of two-step URL, or they’re not actually searching for keyword, you’re saying that if you do well with these lightning deals, or best deals, your other keyword ranking, your organic keyword ranking, is the side effect is that it’s going to increase?

Howard Thai: Correct.

Bradley Sutton: Alright. Anything else about lightning deals? What about people? What about best practice as far as where to set the price. How some people say they can’t afford a lightning deal, or best deal because they have to make the price too low or something like that. So, what’s your strategy as far as that goes?

Howard Thai: So if you want to reset the time, the pricing before the 14 days of your lightning deals come up, you should increase your price based on how much you want to deduct it after 20% to your price to make it into the lightning deal price that you want to. So you don’t want to know, go about and try to sell it too low before lightning deals. Because then you have to drop it back at 20%. And if not, then you lose your lightning deal privilege because you’re not at that price range. So before your lightning deals, maybe 20 days, let’s say. Or, 15. This is an example of 20 days before the lightning deals come up. We’ll increase the price to a price where after, before. So after on lightning deals, you can actually deduct the 20% and that’s where your–price that you want your lightning deals to be at or at a normal price that you want to sell it to be at.

Bradley Sutton: Okay. That’s good to know. So yeah, that makes sense. Sure. That you’re not going to be losing too much money. Alright, well that’s a great tip and I think a lot of sellers, I would say probably 95% of our listeners might not be utilizing these lightning deals in that way. So that’s a big help. Now, switching gears, that was kind of a positive cool tip or trick I guess we could say. But you are one of the foremost experts, which is why Wall Street Journal went to you to ask you for your insight on what a lot of the Chinese sellers especially are doing as far as black hat tactics. And, in a review manipulation and all these things you see, you have firsthand knowledge of what’s going on. And so, I think a lot of sellers here in America really do not understand the extent of the craziness that’s going on. So before we get into some of those specific things that people are aware of, can you explain a little bit about the Chinese culture and the difference between Chinese culture and American culture, which kind of maybe explains a little bit of why such black hat tactics are so common over there. So, for Westerners, we kind of play by the books most of the time, right? We kind of see rules and we kind of obey by the rules. It’s–and because we were brought up how–if you’re playing by the rules and that’s, and the new branding and that’s how you actually build a brand. That’s how you have a long-term business model. In China, it’s a little different because they kind of opened the gates in the 1970s where they tell you now. China can actually be able to do their own–have your own businesses and all that. But before then, they’re all more countryside, more countryside people. So if you–if they see, hey the next door neighbor is actually doing the same thing I’m doing or actually making so much money off of it, how come I’m not doing it? I need to do it too. That’s why you see a whole crowd of Chinese trying to sell on Amazon because it’s someone in their neighborhood or back in their town. I know in the old country farm town that they live in is actually doing so good, so people clocking them, try to do the same thing if try to make us the money. So when that happens, and they’re all about trying to make–as much money as possible and as little time as possible because they are uncertain of the future because they just kind of–the Government of China, they’re kind of on and off where they kind of have policies and things that can actually turn out established business into something that closes out the next day. So they’re very uncertain of what’s going to happen. So that’s where they kind of do whatever they can in order to maximize as much profit as possible. So that’s why you see all these black hat stuff comes out.

Bradley Sutton: Okay, here are some questions. We’ve had people write in to us and ask us on Facebook and things–some of the most common things I’ve written down here, let’s see how much of these you can help us with. So one of the most common things I see is people asking, Hey, here’s a brand new listing barely one week old and it got 200 reviews. So, how is that happening?

Howard Thai: So, you’ve seen brand new listings with 200 reviews. So, there is a lot of things where it depends on an unverified review or verified review. A verify review, you’ll see some new tactics right now where they actually–there’s a lot of these accounts that gets, I think they call it black accounts where it’s malicious, they kind of hijacked your buyer’s accounts. And then they kind of go in and do a lot of– you have a thousand, a 100 products, right? So 100 products and then each, and you have 100 or 200 buyers, right? That you bought or something. And then this 100, 200 buyers is actually where they’re actually, each one of these buyers is VP one, a non-VP into this listing. So if you have 200 buyers listing one, nonVP into a listening you’ll have 200 reviews for that listing, and then you have one maybe a hundred ASINs for all those ASINs there’ll be having 200 reviews per ASIN. So then you’ll see a lot of those out there. So, that’s where they see–Okay, so if I can buy an account that can leave 200 reviews per day, then it’s worth it. I can buy these accounts.

Bradley Sutton: Somebody’s buyer’s account?

Howard Thai: Yes, buyer’s accounts, these are maybe, I think it was maybe a malware or something that this kind of create these, take over people’s buyer accounts back in the days.

Bradley Sutton: They don’t even need that anymore. They just buy just random accounts. It’s not even malware anymore, Huh?

Howard Thai: No, a lot of those are malware accounts because you have to have $50 to leave a review.

Bradley Sutton: Oh, that’s right. Yeah.

Howard Thai: You can create these accounts and just create–put reviews on it. But these are maliciously hijacked accounts. They’re from your computer, so that’s where you can see that.

Bradley Sutton: And then also what about ones that all of a sudden it has or not all of a sudden, but it’s a product that obviously just got launched, but then it has 2000 reviews. But then you see the reviews have nothing to do about that product. So what’s happening there?

Howard Thai: Those are what we call Zombie listings or other, they kind of grab it from other listings where they’re kind of dead or no one’s selling on it anymore. So they kind of hijacked their reviews.

Bradley Sutton: And Amazon doesn’t really do anything about that or that they don’t really monitor that much?

Howard Thai: How do you say it? Amazon doesn’t really care. Honestly Amazon, it’s whoever is–survival of the fittest, they’re all about, no, if you can’t beat it and leave the marketplace, someone else will replace you.

Bradley Sutton:  And then what about, sometimes people have been saying, hey, somebody actually went and changed my images. They change by listening, or they put a Guy Fox mask on my listing. How in the world can Amazon–can that happen to people. Even they have a brand registry, it doesn’t matter that their listings are getting changed. What’s going on there?

Howard Thai: What it is that they kind of modify it through vendors accounts, Amazon re-seller accounts, retailer accounts that they have, we seized and then just modify it.

Bradley Sutton: So basically if one of these Chinese sellers has one of those vendor accounts, they can just go into anybody’s listing and change it as if they were Amazon?

Howard Thai: Correct.

Bradley Sutton: That’s crazy. Well, what else? Those are just three things that I see a lot that people ask me about. What are some other common black hat tactics that you feel sellers need to be aware of what’s going on out there? What dangers of what could happen?

Howard Thai: Well, right now there’s the black hat tactics that are having a lot of problems with people changing your listings and putting maybe some kind of, whatever those keywords that Amazon really don’t kind of like steroids or whatever it is in the listings to get it automatically suspended. So that’s kind of hard to defend really. So you just have to change it back and forth and talk to your account manager. The more people talk about it, the better it is because it helps the community. It helps the bringing through media or through all these kind of podcasts with you. Hopefully, we can bring kind of–that people know that you should, we should change their idea of how Amazon works. Amazon wants to do everything automated. So when stuff is automated, does a lot of problems come out, especially when there are people that are trying to hurt each other through these loopholes.

Bradley Sutton: Alright, what other loopholes are people doing that’s harming the legitimate sellers or the sellers who are just trying to make an honest living, and what have you seen that’s happened where once I’ve been affected–isn’t there sometimes where people get attacked with fake reviews and knowing that they can get somebody suspended.

Howard Thai: Let’s say every day, they get 1 or 2 or 4, they’re getting reviews and by the time, by the end of the day, a month later, they’ll get a hundred something. So it kind of hurts them. And where their review rates are very low and then they lose positioning because people won’t want to buy their product from a full board 5 star to a 4 star. So the people who leave, then they get reviews, which is more mainly the competitors will actually move up while they moved down. So you’ll see a lot of those.

Bradley Sutton: And, is there any way, obviously, it was sometimes seller feedback that there’s a way to get the seller feedback removed. But for product reviews, even if it looks obvious that it’s a competitor, there’s really no way to get reviews removed. Or, is there a way that you could show Amazon that, hey, this is not a legitimate review?

Howard Thai: So if you can find a correlation where the buyer is actually buying your product and leaving a negative review and buying some other product that is associated well with that, aren’t with a positive review or same kind of product, usually that will trigger Amazon to be able to remove those reviews from you. So that’s some of the things that we help look at where, look at the buyer’s profile, see if they left a negative review and a positive review on themselves and so then they can actually get that removed.

Bradley Sutton: Okay. Alright, well Howard, I really appreciate you coming on here, to give us some Amazon 101, Mr. Professor. So, appreciate everything that you have gone over with us. So, some great tactics about as far as lightning deals and best deals, and also some things that we need to be aware of. How can people contact you if they want to get help, perhaps doing these lightning deals or get some of your coachings? Obviously, they don’t have to fly to Shenzhen to be able to contact you. So, how can they find you on the Internet to get some more information from you?

Howard Thai: So, the first thing you guys should add my Facebook account as Professor of Amazon. So Professor of Amazon and you search for it, you’ll find it. So just add yourself into that account. Make sure not the Mastermind, just Professor of Amazon, Professor Amazon, and/or you can always go to professorofamazon.com as well. Usually, I’m pretty good at the Facebook stuff so you guys can add me there.

Bradley Sutton: Alright, Howard. Thank you very much for joining us again and I believe probably I’ll see you in Texas. You’ll be speaking at an event that I think I’ll be speaking at as well. So hope to see you there. And, in the meantime again, if anybody wants to contact Howard, just look at professorofamazon.com or Professor of Amazon on Facebook. Thanks a lot, Howard, for your time again, and we’ll see you soon.

Helium 10
Follow Us


One response to “Episode 20 – Howard Thai Reveals How To Protect Yourself From Black Hat Techniques”

Leave a Reply

Your email address will not be published. Required fields are marked *

Try our other products!

Xray – Amazon Product Research, inside the Helium 10 Chrome Extension, helps give Amazon sellers a bird's-eye view of a market as they browse through Amazon.

  • Free Trial with 50 Requests
  • Starting at $17/Month

Magnet – Find the most relevant, high-volume keywords so you can maximize organic traffic and skyrocket your sales.

  • Get 2 Uses Per Day For Free
  • Starting at $37/Month