Spy on Competitor Amazon Ads and Discover Keywords with Cerebro

Spy on Competitor Amazon Ads

Discover your competitors’ targeted keywords for their sponsored ads using Cerebro!

Cerebro now grants you the ability to spy on competitor Amazon ads with a simple reverse search!

Being a reverse ASIN lookup tool, Cerebro by Helium 10 allows users to see what keywords competitors are ranking for to assist in building their own keyword lists and sizing up the competition.

Cerebro can now tell you what keywords your competitors are targeting in their sponsored ad and Amazon PPC strategy campaigns on Amazon. Simply enter in an ASIN and change your desired keyword results filter from “Organic” to “Sponsored” to see the inner workings of your competitors’ PPC campaigns!

Check out the video for seeing your competitors’ Amazon advertising campaign strategy here:

Getting keywords for your competitors’ Amazon advertising campaign strategy is easy with Cerebro:

You can begin to spy on competitor Amazon ads by first finding a product in which you want to get information on, and copying its ASIN.

Discover Keywords from competitors amazon ads

Next, log into Helium 10 and select Cerebro from the dashboard.

amazon advertising campaign strategy

Paste your ASIN into the text box. In the drop-down menu that says “Organic,” click the arrow and select “Sponsored” to change the search results from standard organic ranking to targeted PPC campaign ranking.

helium 10 tool cerebro

Once you are ready, click “Reverse Search” to generate results.

Discover your competitors’ targeted keywords

It’s important to note also that results may vary depending on whether your competitor is running a manually-targetted PPC campaign or an auto campaign. Products rendering less than about 200 results typically are running manual PPC campaigns in which the seller is targetting very specific keywords. When the results exceed over 200 results, the seller may be running an auto campaign that may pull in broader but maybe less relevant keywords.

Looking for more ways to spy on competitor Amazon ads? Check out our other Pro Training videos for more insights on how to better utilize Cerebro and the Helium 10 tool suite.


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The Helium 10 Software Suite will allow you to gain an unfair advantage over your competitors as it was designed and battle-tested by six-figure per month Amazon sellers. So if you want more sales, more time, lower PPC costs, and if you want to discover hidden keywords your competitors don’t use then start using Helium 10 -- the same tools top Amazon sellers use on a daily basis.
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