Discover your competitors’ targeted keywords for their sponsored ads using Cerebro!
Looking for a better way to optimize your product listing ads for a better overall conversion rate? The Cerebro tool in the Helium 10 suite now grants you the ability to spy on competitor Amazon ads with a simple reverse search to find powerful keyword suggestions, search volume, and search terms you may not have considered, all in one powerful reverse keyword tool!
Being a reverse ASIN lookup tool, Cerebro by Helium 10 allows users to see what short-tail and long-tail keywords competitors are ranking for to assist in building their own keyword lists and sizing up the competition.
Getting keywords for your competitors’ Amazon advertising campaign strategy is easy with Cerebro:
You can begin to spy on competitor Amazon product ads by first finding a product from which you want to get search volume and listing information, and copying its ASIN.
Next, log into Helium 10 and select the Cerebro keyword research tool from the dashboard.
Paste your ASIN into the text box. In the drop-down menu that says “Organic,” click the arrow and select “Sponsored” to change the search results from standard organic ranking to targeted PPC campaign ranking.
Paste your ASIN into the search box. In the that says “Organic,” click the arrow and select “Sponsored” to change the search results from standard organic search ranking to targeted PPC campaign search ranking.
Once you are ready, click “Reverse Search” to generate results.
It’s important to note also that search results may vary depending on whether your competitor is running a manually targeted PPC campaign or an auto search campaign. Product search results rendering less than about 200 results typically are running manual PPC campaigns in which the seller is targeting very specific keywords. When the search results exceed over 200 results, the seller may be running an auto campaign that may pull in broader but maybe less relevant keywords.
Looking for more ways to spy on competitor Amazon ads? Discover effective ways to vastly improve your listing, keyword research in your product niche, building out the perfect keyword list, and boosting organic traffic, and more. Check out our other Pro Training videos for more insights on how to better utilize Cerebro and the Helium 10 tool suite.
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